Measuring & Managing Community Orgs, Developer Relations and Beyond
a16z Podcast30 Aug 2020

Measuring & Managing Community Orgs, Developer Relations and Beyond

Okay, so we know community is important -- whether for developer relations for your product or other types of communities -- but how do we measure the success of community initiatives and even artifacts (like events or schwag), given how indirect and long-cycle so much of it is? How do we know we're even measuring the right things, and is there one key metric or KPI for measuring the health of a community? Where do "meta communities" or where does engaging key community leaders come in?

And when it comes to developer relations specifically, where should devrel sit in an organization (product, sales, engineering)? Who should you hire first? How do you reconcile developer as customer vs. developer as community member? And what's the difference between evangelism and advocacy?

Amir Shevat -- former VP of Product and Developer Experience at Twitch and former Director of Developer Relations at Slack who also previously worked at Google and Microsoft -- drew on his experiences to share insights and answers to these questions, as well as provides an overview of key concepts, followed by a Q&A with Mikeal Rogers, who works on Community Operations at Protocol Labs, and was formerly Community Manager of the Node.js foundation (and has shared insights on the changing culture and community of open source on a previous episode of the a16z Podcast).

This episode is based on a conversation that took place at a portfolio workshop event from a couple years ago organized by former a16z crypto partner Jesse Walden, because crypto gives developers the ability to build on top of and extend any protocol or application in the space, and developer relations and community building is an important part of that being realized. You can find the latest on company building best practices for crypto at a16z Crypto Startup School and see other pieces in our ongoing community series at a16z.com/community.

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a16z Podcast: Why the Datacenter Needs an Operating System

a16z Podcast: Why the Datacenter Needs an Operating System

What does an operating system for today's datacenter look like? Why do we even need one, and how does it function? Mesosphere's Benjamin Hindman, the co-creator of Apache Mesos, joins Steven Sinofsky for an all-OS discussion. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

18 Dec 201431min

a16z Podcast: Enough with the Old Stuff -- Time for New Questions in Mobile

a16z Podcast: Enough with the Old Stuff -- Time for New Questions in Mobile

It's been a long and (at times) interesting battle pitching iOS vs. Android. It's time to let it go, says a16z's Benedict Evans. It's time to move on to a new set of questions -- and ideas -- in mobile. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

17 Dec 201436min

a16z Podcast: Gateway Gadgets to the Internet of Things

a16z Podcast: Gateway Gadgets to the Internet of Things

The Internet of Things puts intelligence into all kinds of things -- especially in the home, from appliances to light bulbs and door locks. But we still have a ways to go. “We need to be very patient in this category,” says Quirky CEO Ben Kaufman in a conversation with a16z General Partner Scott Weiss. The technology is available, Kaufman adds, we just need our things -- and habits -- to be ready too. So when does this technology go mainstream? What gadget do they think will push it over the edge ... and what might hold it back even longer? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

13 Dec 201415min

a16z Podcast: Technology and the Opening of Myanmar

a16z Podcast: Technology and the Opening of Myanmar

After years of being shut off to the world -- Myanmar is opening itself up. Not just across physical borders, but also the digital. What happens when the vast majority of a population suddenly has access to a cell phone, not to mention Facebook? How is technology manifesting itself in the media, in the economy and in the education of a population eager to use the tools it suddenly has access to? What can Myanmar teach the rest of the world about the opportunities that arise, and potential pitfalls, when a wave of new technology crashes down? Joining the discussion is David Madden from non-profit Internews and the founder of the brand-new Phandeeyar: Myanmar Innovation Lab; Aye Moah, founder of Silicon Valley-based startup Baydin (in photo); and Ethan Zuckerman director of the Center for Civic Media at MIT.

8 Dec 201433min

a16z Podcast: If Coding is the New Literacy, How Can More People Code?

a16z Podcast: If Coding is the New Literacy, How Can More People Code?

Technology can be an equalizer, especially as new tools democratize the expertise that was previously held only by a limited few. But is coding really the new literacy -- the fourth “r” -- after reading, writing and arithmetic? Should it be? Why does this even matter, and how can coding enable more people?

8 Dec 201435min

a16z Podcast: Where the Growth in Cloud and Enterprise Software Really Is (with Marc Benioff)

a16z Podcast: Where the Growth in Cloud and Enterprise Software Really Is (with Marc Benioff)

VCs wouldn't fund Salesforce ("that obviously won't work") when Marc Benioff began. With the cloud a growing part of practically every company, government, organization, and people's lives, a lot's changed since 1999. But what's next? Do enterprise CEOs get (mobile) religion? [Answer: not yet. Benioff thinks there's a ton of opportunity ahead there.] What's happening with international growth, when countries want their own clouds and 90% of enterprise software is bought in just 7 countries?

5 Dec 201434min

a16z Podcast: Security’s Wakeup Call

a16z Podcast: Security’s Wakeup Call

The security landscape is changing. Can companies fight back against an increasingly well-armed and sophisticated set of bad players? “I think it is the beginning of a wakeup call,” former deputy secretary of defense Ashton Carter says. “That said, I think there are a lot of people at the top that don’t know what to do.” Carter (who is is expected to be formally nominated as the next Secretary of Defense) joins a16z board partner John Jack and Yahoo security chief Alex Stamos for a wide-ranging discussion about the state of security.

3 Dec 201429min

a16z Podcast: Guiding Startup Culture -- The Genius ISMs

a16z Podcast: Guiding Startup Culture -- The Genius ISMs

It might seem that culture at a startup is something that is just intuitive. And in the first days, with the first handful of people, that might be true. But the co-founders of Genius.com, Tom Lehman and Ilan Zechory (pictured), found that even at 25 people taking the time to describe their company's culture in detail -- their basic principles of life and work -- was critical. What follows is their version of a culture guide, the "Genius ISMs," from the practical -- "take the roast out of the oven," and "run into the spike," to the more tonal -- "we'll figure it out" and "the chaos will not be minimized." You can check out all 17 here: http://genius.com/Genius-the-genius-isms-annotated And of course here's the interview annotated: http://genius.com/A16z-genius-podcast-annotated The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

28 Nov 201432min

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