Measuring & Managing Community Orgs, Developer Relations and Beyond
a16z Podcast30 Aug 2020

Measuring & Managing Community Orgs, Developer Relations and Beyond

Okay, so we know community is important -- whether for developer relations for your product or other types of communities -- but how do we measure the success of community initiatives and even artifacts (like events or schwag), given how indirect and long-cycle so much of it is? How do we know we're even measuring the right things, and is there one key metric or KPI for measuring the health of a community? Where do "meta communities" or where does engaging key community leaders come in?

And when it comes to developer relations specifically, where should devrel sit in an organization (product, sales, engineering)? Who should you hire first? How do you reconcile developer as customer vs. developer as community member? And what's the difference between evangelism and advocacy?

Amir Shevat -- former VP of Product and Developer Experience at Twitch and former Director of Developer Relations at Slack who also previously worked at Google and Microsoft -- drew on his experiences to share insights and answers to these questions, as well as provides an overview of key concepts, followed by a Q&A with Mikeal Rogers, who works on Community Operations at Protocol Labs, and was formerly Community Manager of the Node.js foundation (and has shared insights on the changing culture and community of open source on a previous episode of the a16z Podcast).

This episode is based on a conversation that took place at a portfolio workshop event from a couple years ago organized by former a16z crypto partner Jesse Walden, because crypto gives developers the ability to build on top of and extend any protocol or application in the space, and developer relations and community building is an important part of that being realized. You can find the latest on company building best practices for crypto at a16z Crypto Startup School and see other pieces in our ongoing community series at a16z.com/community.

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a16z Podcast: Dell + EMC -- Why the Python Just Ate the Cow

a16z Podcast: Dell + EMC -- Why the Python Just Ate the Cow

We just witnessed the largest acquisition in tech history, and before Dell made it happen, it would have been hard to imagine. Not so much that the two companies would come together, but that the much smaller Dell would be buying its larger peer EMC. If he imagined anyone doing the acquisition it would have been EMC, says a16z’s Peter Levine, but the realities of being a public company and the pressure of activist shareholders are what made this an “upside down acquisition.” “Dell was able to do this deal because they were a private company and had no activists,” Levine says. “EMC could only do this deal because they had activists.” Levine is joined on this segment of the a16z podcast by Actifio Founder and CEO Ash Ashutosh, and Cumulus Networks Co-founder and CEO JR Rivers in a conversation examining the Dell/EMC deal. What were the technological forces that brought these two companies together, and what does that say about the future of enterprise technology and the people who buy it? Finally, what role did the public and private markets play in this deal, and what will Michael Dell need to do to pull it off? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

16 Okt 201536min

a16z Podcast: AMPLab, the Power of Open Source, and the Future of Systems Software

a16z Podcast: AMPLab, the Power of Open Source, and the Future of Systems Software

The place where Apache Spark was born, UC Berkeley’s AMPLab has not just created a major open source software platform, it’s spun out more than its share of ground-breaking companies (full disclosure: a16z has invested in three of them). So how did they get there? How has open source and the AMPLab approach reduced the friction between student and faculty ideas and launching them into the real world? Co-founder and director of the AMPLab, Michael Franklin, joins a16z’s Peter Levine to discuss the AMPLab model, and their own relationship as an academic and an investor. Haoyuan Li also joins the discussion -- which was part of our 2015 Academic Roundtable -- to offer another perspective. Li’s company, Tachyon Nexus, came out of work he did as a student in the AMPLab and the resulting open source project. Li describes his struggles and victories in making the transition from student to founder and leader of a company. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

14 Okt 201542min

a16z Podcast: The Role of Academia in the Startup World

a16z Podcast: The Role of Academia in the Startup World

Getting denied another round of NSF funding in the early days of Mosaic turned out to be a huge catalyst to start a company around the fledgling web browser, says Marc Andreessen. That company was Netscape. Andreessen was still at the University of Illinois at the time, and he wanted the NSF money to help build what amounted to a customer support team. That wasn’t the NSF’s business. Since Andreessen’s Mosaic days, calibrating the interplay between academia, government, and the private sector has gotten, if not easier, less exotic -- with schools like UC Berkeley and Stanford setting the standard for providing students and faculty with a clear path forward. From picking the right classes, to picking the right institution from which to turn research into a company, Andreessen and Chris Dixon discuss the role academia plays in the startup world in this segment of the a16z Podcast. This discussion was part of the firm’s 2015 Academic Roundtable.

13 Okt 201546min

a16z Podcast: How Big Companies Can Get the Most From Silicon Valley

a16z Podcast: How Big Companies Can Get the Most From Silicon Valley

There is a stream of the world's largest companies coming to Silicon Valley looking for innovation. But how do they find it, and then, how do they bring it back home? a16z's Elizabeth Weil joins this segment of the pod to lay out what the Fortune 500 and Global 2000 are looking for in Silicon Valley's startup landscape, and how both sides -- big companies and small -- can initiate and nurture profitable relationships. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

9 Okt 201516min

a16z Podcast: Wall Street's Most Hated Man -- A Conversation With Overstock.com's Patrick Byrne

a16z Podcast: Wall Street's Most Hated Man -- A Conversation With Overstock.com's Patrick Byrne

Mention Patrick Byrne, the founder and CEO of Overstock.com, and you’ll elicit a strong opinion. In 2004, one hedge fund manager labeled Byrne the most hated man on Wall Street -- a label he wears proudly. Byrne started Overstock.com in 1999, and the online retailer has been through a lot of change in the intervening years. At the outset, Byrne didn’t want Overstock to be a technology company trying to get retail right, he wanted to be a retail company that was amplified by technology. Looking back, he says, he had the emphasis wrong -- it should have been on technology. Byrne has been focused on the technology side of things ever since, pushing Overstock further into the cloud, as well as becoming the first major online merchant to accept Bitcoin. Byrne joins this segment of the a16z Podcast to discuss the state of online retail, value investing in tech, and why he believes Bitcoin and the crypto revolution is bigger than the Internet. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

6 Okt 201535min

a16z Podcast: A Podcast about Podcasts

a16z Podcast: A Podcast about Podcasts

Podcasts and podcasting have been around a while, but seem to be going through a renaissance of sorts -- partly enabled by connected cars and other technologies. But how do we discover podcasts; is the ideal atomic unit the show, or an individual episode/topic? What makes a good podcast? And given their intimacy, how can brands and communities engage with podcasts? We discuss this and more in this oh-so-meta episode of the a16z Podcast-about-podcasts. And to help us do that, we invited longtime podcaster and radio host Roman Mars -- of the highly regarded design show 99% Invisible -- as well as fans (and now curators of) podcasts, Ryan Hoover and Erik Torenberg of Product Hunt. [Along with, of course, your a16z Podcast producers and hosts Sonal Chokshi and Michael Copeland.] The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

4 Okt 201533min

a16z Podcast: Money, Risk, and Software

a16z Podcast: Money, Risk, and Software

Financial services are overdue for an overhaul. With a16z's newest general partner, Alex Rampell (who just officially started), this segment of the podcast explores the world of fintech... How software backed up by data is being brought to bear on lending, insurance, and the science (oftentimes art) of underwriting risk. We also get a taste of what life was like for Rampell running a successful internet business out of his bedroom -- an experience that would lead him toward the world of monetization/ payments and eventually co-founding numerous startups.

2 Okt 201538min

a16z Podcast: Advertising vs. Micropayments in the Age of Ad Blockers

a16z Podcast: Advertising vs. Micropayments in the Age of Ad Blockers

Apple included support for ad blocking in its recent iOS 9 update, and for many that prompted discussions around an age-old question: Is traditional advertising a viable business model for content -- and if it isn’t, what has a shot at replacing it? In this segment of the a16z Podcast [and one of our first podcasts 'by request'], Chris Dixon (who led our BuzzFeed investment and has previously shared his thoughts on the topic) and Benedict Evans (who has also been an independent content site producer himself and has shared some of his thoughts on the topic) discuss the future of advertising; why micropayments have been mostly a non-starter until now; the chicken-egg issue; and which alternative forms of advertising -- native ads, for example -- are showing promise. Finally, why quality media outlets will do extremely well once the industry comes out on the other side of this wrenching transitional period. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

25 Sep 201525min

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