Podcast Episode
99% Invisible1 Sep 2020

Podcast Episode

After the 1970s oil crisis, the global economy went into a recession. American unemployment hit 11 percent. And suddenly, middle-class families didn’t have money for name brands like Coke or Kellogg’s. Consumers wanted cheaper food. In response, supermarkets had to figure out how to make their store brands more appealing. One chain in France, called Carrefour, was developing a discount store brand when they had an idea. Instead of using bright colors, or putting their own name on the box, or using slogans or beautiful photos, their products were brandless. They would include just the name of the food, in black text, on a white background. This minimalist design was a brilliant marketing tool. It delivered the message that the food was cheap, and the savings were being passed down to consumers. Then generic branding spread around the world.

Podcast Episode

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The Great Restoration

The Great Restoration

Stirling, Scotland is the home of Stirling Castle, which sits atop a giant crag, or hill, overlooking the whole town of Stirling. There has been a castle on that hill since the 12th century at least, and maybe before, but … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

26 Aug 201529min

Lawn Order

Lawn Order

In communities across America, lawns that are brown or overgrown are considered especially heinous. Elite squads of dedicated individuals have been deputized by their local governments or homeowners’ associations to take action against those whose lawns fail to meet community … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

19 Aug 201516min

Hard to Love a Brute

Hard to Love a Brute

No matter which James Bond actor is your favorite, it’s undeniable that the Sean Connery films had the best villains. There’s Blofeld, who turned cat-stroking into a thing that super-villains do, and then there’s Goldfinger—Bond’s flashiest nemesis. Fun fact: the … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

12 Aug 201516min

The Sunshine Hotel

The Sunshine Hotel

The Bowery, in lower Manhattan, is one of New York’s oldest neighborhoods. It’s been through a lot of iterations. In the 1650s, a handful of freed slaves were the neighborhood’s first residents. At the time, New York was still a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

5 Aug 201526min

From the Sea, Freedom

From the Sea, Freedom

In 1933, delegates from the United States and fourteen other countries met in Montevideo, Uruguay to define what it means to be a state. The resulting treaty from the Montevideo Convention established four basic criteria for statehood—essentially, what is required … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

29 Juli 201518min

Awareness

Awareness

By the late 1980s, AIDS had been in the United States for almost a decade. AIDS had be the number one killer of young men in New York City, then of young men in the country, then of young men … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

22 Juli 201516min

On Location

On Location

So many classic movies have been made in downtown Los Angeles. Though many don’t actually take place in downtown Los Angeles. L.A. has played almost every city in the world, thanks to its diverse landscape and architectural variety, but particular … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Juli 201514min

Johnnycab (Automation Paradox, Pt. 2)

Johnnycab (Automation Paradox, Pt. 2)

More than 90% of all automobile accidents are all attributable to human error, for some car industry people, a fully-automated car is a kind of holy grail. However, as automation makes our lives easier and safer, it also creates more … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

1 Juli 201521min

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