So You Want to Launch a Newsletter: Tips From Substack Writers
a16z Podcast17 Sep 2020

So You Want to Launch a Newsletter: Tips From Substack Writers

This episode, part one in a two-part series on the Creator Economy, explores the process and economics behind creating an independent newsletter. In this candid conversation, host Lauren Murrow talks with four Substack writers—an artist, a technologist, a journalist, and a clinical researcher-turned-psychedelics scholar—about how to find and foster an audience, the calculus behind going paid versus unpaid, the pressure to produce, and financial benchmarks for making a living from newsletter writing.

The pandemic has prompted a reckoning within traditional media and, in parallel, a surge in the newsletter ecosystem. On Substack, readership and active writers both doubled from January through April. The newsletter hosting platform now has more than 100,000 paying subscribers.

This episode reveals the behind-the-scenes experiences of four newsletter creators, all of whom launched roughly within the past year:

Software engineer Lenny Rachitsky, most recently a growth product manager at Airbnb, whose tech-focused dispatch is called Lenny’s Newsletter.

Artist and writer Edith Zimmerman, creator of the Drawing Links newsletter, which chronicles her life and musings through comic-style illustrations.

Zach Haigney, an acupuncturist and researcher whose newsletter, The Trip Report, explores the science, policy, and business behind medicinal psychedelics.

And Patrice Peck, a freelance journalist—previously a staff writer at BuzzFeed—whose newsletter, Coronavirus News for Black Folks, highlights the pandemic’s disproportionate impact on the black community.

Listen to the end of the episode to hear more about Patrice, Zach, Edith, and Lenny's top newsletter recommendations:

Patrice’s newsletter recs:

The Intersection by Adriana Lacy

Beauty IRL by Darian Symone Harvin

Carefree Black Girl by Zeba Blay

Maybe Baby by Haley Nahman

Zach’s newsletter recs:

Stratechery by Ben Thompson

Sinocism by Bill Bishop

A Media Operator by Jacob Cohen Donnelly

Off the Chain by Anthony Pompliano

The Weekly Dish by Andrew Sullivan

Edith’s newsletter recs:

The Browser by Robert Cottrell

The Ruffian by Ian Leslie

Ridgeline by Craig Mod

Dearest by Monica McLaughlin

Why Is This Interesting? by Noah Brier and Colin Nagy

Lenny’s newsletter recs:

2PM by Webb Smith

Li’s Newsletter by Li Jin

Alex Danco’s Newsletter by Alex Danco

Turner’s Blog by Turner Novak

Next Big Thing by Nikhil Basu Trivedi

Big Technology by Alex Kantrowitz

The Profile by Polina Marinova

Everything by Nathan Baschez, Dan Shipper, Tiago Forte, and Adam Keesling

Not Boring by Packy McCormick

Illustration: Edith Zimmerman

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a16z Podcast: The Rise of the Quasi-IPO

a16z Podcast: The Rise of the Quasi-IPO

"This time is different." But it's always different! So what's going on now in the public markets? Why does this even matter? For one thing, tech markets have grown significantly. And one big reason is internet and mobile. It's like a multiplier for the market size and opportunity. In this episode of the a16z Podcast, Andreessen Horowitz managing partner Scott Kupor, mobile analyst Benedict Evans, and corp dev research partner Morgan Bender break down a slide deck we recently shared, including answers to what all these so-called “unicorns” are, how it affects venture capital and the funding landscape, and how we define a "quasi-IPO." The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

17 Juni 201529min

a16z Podcast: Location, Location, Location -- and Mobile

a16z Podcast: Location, Location, Location -- and Mobile

Pick your metaphor: Smartphones are "remote controls" for the physical world, or perhaps, as Steve Cheney argues, they're "cursors for the physical world". Either way, it's clear that the age of mobile is here, GPS is not enough, and with sensors all around us -- both outdoors and in indoor locations -- it's finally time for truly context-aware computing. But what will that take, both content- and design-wise -- is it all just about eliminating friction? And how are players like Apple and Google positioning themselves for this micro-mapped world? a16z's Benedict Evans and Estimote's Steve Cheney talk about these questions and more in this episode of the a16z Podcast...

11 Juni 201522min

a16z Podcast: Dealing with Corporate Dealmakers -- When to Talk to Corp Dev

a16z Podcast: Dealing with Corporate Dealmakers -- When to Talk to Corp Dev

Every meeting a busy founder takes is time away from building the company. So it’s understandable why engaging corporate development groups is believed to be a waste of time, unless you’re selling your company. But... there ARE good reasons to engage corporate development. You just have to know when, and how. And what to avoid! On this episode of the a16z Podcast, operating partner Jamie McGurk, and Tyson Clark and James Loftus (veterans of corporate development from companies like Google, Oracle, and Yahoo) share advice for founders talking to corporate development.

10 Juni 201522min

a16z Podcast: Apple Gets Its Music Streaming and Gives News Another Try

a16z Podcast: Apple Gets Its Music Streaming and Gives News Another Try

Apple’s annual developer conference is cranking away in San Francisco, and a16z’s Benedict Evans examines the latest from the world’s most valuable company in this segment of the pod. Software is the star of WWDC and Apple highlighted updates to iOS and OS X, but the big news was in part Apple News -- a curation and aggregation app for periodicals. Newsstand, Apple’s earlier attempt to tackle news outlets on your Apple device didn’t catch on, but Evans gives Apple News a better chance. And Apple Music? “It was a bit wooly, frankly,” Evans says. Translation: it didn’t amaze. Evans explains why.

10 Juni 201526min

a16z Podcast: Apple Watch -- Looking for New Things Done in New Ways

a16z Podcast: Apple Watch -- Looking for New Things Done in New Ways

Is the Apple Watch breaking new technological ground, or just another accessory for your iPhone? a16z’s Benedict Evans and Board Partner Steven Sinofsky describe their experience with the Apple Watch one month after strapping the elegant piece of electronics to their wrists. So how is it? It’s not the one thing you will own that will fill this void in your life like the iPhone did, Evans says. And working out what is useful and pleasurable about the Apple Watch takes time, he says. Even so, Evans finds himself getting there. For example, being prodded by the watch’s map app to turn left or right while walking to your destination “is like a super-power,” he says. Sinofsky too is finding his Apple Watch more alluring than he had anticipated. What will really make the Apple Watch a piece of kit that people won’t want to part with is the evolution of the apps -- building novel things just for the watch that don’t mimic what we do on smartphones or any other existing piece of technology. “We’re in the phase right now (with the Apple Watch) where people are trying to figure out how to do the old things in a new way,” Sinofsky says. “And really, you need to do new things in a new way.”

5 Juni 201522min

The Cool Stuff Only Happens at Scale

The Cool Stuff Only Happens at Scale

Distributed computing frameworks like Hadoop and Spark have enabled processing of "big data" sets -- but that's not enough for modeling surprise/rare "black swan" or complex events. Just think of scenarios in disaster planning (earthquakes, terrorist attacks, financial system collapse); biology (including disease); urban planning (cities, transportation, energy power grids); military defense ... and other complex systems where unknown behaviors and properties can emerge. They can't be modeled based on (by definition impossible) limited data. And parallelization for this is hard. But what if companies and governments could answer these seemingly impossible questions -- through simulations? Especially ones where we can directly merge in knowledge and cues from the real world (sensors, sensors everywhere)? CEO of Improbable Herman Narula and Stanford University professor-in-residence at a16z Vijay Pande discuss this and more with Chris Dixon in this episode of the a16z Podcast. And as Herman says, "the cool stuff only happens at scale". The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

5 Juni 201521min

a16z Podcast: Tech Trends Changing Gaming

a16z Podcast: Tech Trends Changing Gaming

with Justin Bailey (@justinbailey12d), Herman Narula (@hermannarula), Tim Schafer (@timoflegend) and Sonal Chokshi (@smc90) We know that the gaming industry -- in some ways like but in other ways unlike the music industry -- has been changing due to the internet and especially technologies around crowdfunding, online discovery, and direct fan interaction. But how does this affect the creative process and studio model … especially when it comes virtual reality (the ability to craft more immersive experiences); systems tech (is there a tension between content-focused games there?); and the ease with which users -- not just a few rarified developers -- can mod the games themselves? In this episode of the a16z Podcast, hosted by Sonal Chokshi, listen in on the conversation between Tim Schafer, founder and CEO of Double Fine Productions (and designer of LucasArts’ Grim Fandango); Justin Bailey, COO of Double Fine; and Herman Narula (CEO of Improbable). The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

4 Juni 201530min

a16z Podcast: For Google, Android is a Tactic and Cloud is a Strategy

a16z Podcast: For Google, Android is a Tactic and Cloud is a Strategy

Google is a vast machine learning company. If you think about it in those terms, says Benedict Evans, every product and feature Google builds is an expression of its machine learning expertise -- or a way to distribute it, and provide easier access to it. Evans joins the pod to pick apart all the latest machine learning-driven tech from Google as it hosts its annual developer party I/O. What’s become very clear this year, Evans says, is that for Google all the really cool stuff isn’t happening in Android, it’s happening in the Cloud. Finally, what’s next in VR from Google, and how it plans to tackle the developing world.

30 Maj 201528min

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