So You Want to Launch a Newsletter: Tips From Substack Writers
a16z Podcast17 Sep 2020

So You Want to Launch a Newsletter: Tips From Substack Writers

This episode, part one in a two-part series on the Creator Economy, explores the process and economics behind creating an independent newsletter. In this candid conversation, host Lauren Murrow talks with four Substack writers—an artist, a technologist, a journalist, and a clinical researcher-turned-psychedelics scholar—about how to find and foster an audience, the calculus behind going paid versus unpaid, the pressure to produce, and financial benchmarks for making a living from newsletter writing.

The pandemic has prompted a reckoning within traditional media and, in parallel, a surge in the newsletter ecosystem. On Substack, readership and active writers both doubled from January through April. The newsletter hosting platform now has more than 100,000 paying subscribers.

This episode reveals the behind-the-scenes experiences of four newsletter creators, all of whom launched roughly within the past year:

Software engineer Lenny Rachitsky, most recently a growth product manager at Airbnb, whose tech-focused dispatch is called Lenny’s Newsletter.

Artist and writer Edith Zimmerman, creator of the Drawing Links newsletter, which chronicles her life and musings through comic-style illustrations.

Zach Haigney, an acupuncturist and researcher whose newsletter, The Trip Report, explores the science, policy, and business behind medicinal psychedelics.

And Patrice Peck, a freelance journalist—previously a staff writer at BuzzFeed—whose newsletter, Coronavirus News for Black Folks, highlights the pandemic’s disproportionate impact on the black community.

Listen to the end of the episode to hear more about Patrice, Zach, Edith, and Lenny's top newsletter recommendations:

Patrice’s newsletter recs:

The Intersection by Adriana Lacy

Beauty IRL by Darian Symone Harvin

Carefree Black Girl by Zeba Blay

Maybe Baby by Haley Nahman

Zach’s newsletter recs:

Stratechery by Ben Thompson

Sinocism by Bill Bishop

A Media Operator by Jacob Cohen Donnelly

Off the Chain by Anthony Pompliano

The Weekly Dish by Andrew Sullivan

Edith’s newsletter recs:

The Browser by Robert Cottrell

The Ruffian by Ian Leslie

Ridgeline by Craig Mod

Dearest by Monica McLaughlin

Why Is This Interesting? by Noah Brier and Colin Nagy

Lenny’s newsletter recs:

2PM by Webb Smith

Li’s Newsletter by Li Jin

Alex Danco’s Newsletter by Alex Danco

Turner’s Blog by Turner Novak

Next Big Thing by Nikhil Basu Trivedi

Big Technology by Alex Kantrowitz

The Profile by Polina Marinova

Everything by Nathan Baschez, Dan Shipper, Tiago Forte, and Adam Keesling

Not Boring by Packy McCormick

Illustration: Edith Zimmerman

Stay Updated:

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Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.


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a16z Podcast: The Changing Relationship Between Tech and Government

a16z Podcast: The Changing Relationship Between Tech and Government

Just a few years ago if you were mayor of Washington D.C. –- or any other city -- you didn’t have to wrap your head around the likes of Airbnb, Lyft, and other companies in the fast-growing 'sharing economy'. They didn’t exist. Now, you have no choice says Washington D.C.’s current Mayor Muriel Bowser ... because the citizens in your city certainly already have. Bowser joins the a16z Podcast, along with former D.C. Mayor Adrian Fenty (who is currently a special advisor to a16z), to discuss how technologies and tech companies are changing cities and government, and how moving forward government may play a bigger role. That, and the case for more transparency in government, on this segment of the pod. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

10 Juli 201517min

a16z Podcast: Latinos and the Tech Economy -- U.S. Reps. Sanchez and Gallego Talk Bridging the Gaps

a16z Podcast: Latinos and the Tech Economy -- U.S. Reps. Sanchez and Gallego Talk Bridging the Gaps

There is a gap between the technology industry and the fastest growing portion of today’s workforce and the workforce of the future: Latinos -- argue U.S. Representatives Loretta Sanchez (California) and Ruben Gallego (Arizona), both members of Congress. How can we bring more Latinos -- and other underrepresented populations -- into the tech industry, and what roles do both government and fast-moving tech companies have to play? Especially if tech entrepreneurs and government have a hard time working together? “We have the innovators...[but] how do you move that Latino innovator into the mainstream?” asks Sanchez in this episode of the a16z Podcast. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

9 Juli 201524min

a16z Podcast: Is Entrepreneurship a Universal Language?

a16z Podcast: Is Entrepreneurship a Universal Language?

In this special international edition of the a16z Podcast, Mohsen Malayeri, co-founder of Avatech -- one of the more prominent startup accelerators in Iran among many (much like Y Combinator in the U.S.) -- talks to guest interviewer Christopher Schroeder (former entrepreneur, D.C. investor, and author of Startup Rising) about startups in Iran. What happens when you have a "mobile-first" startup ecosystem? Is this about trying to be yet another Silicon Valley (and if so, are we just substituting a form of technocracy for theocracy)? Silicon Valley isn't a religion, observes Malayeri, but entrepreneurship IS "a common language which has no border". This is the third installment in a special series on tech startups in Iran, part of a larger theme around global tech and how software -- including mobile -- is eating the world … and creating new opportunities within it. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

1 Juli 201542min

a16z Podcast: Layering Tech and Culture in Iran

a16z Podcast: Layering Tech and Culture in Iran

In this special international edition of the a16z Podcast, Nazanin Daneshvar, co-founder and CEO of Takhfifan, the "Groupon of Iran", shares her experiences and broader observations about the startup ecosystem and tech infrastructure in Iran with guest interviewer Christopher Schroeder (former entrepreneur, D.C. investor, and author of Startup Rising). How did she do it? (Hint: With a bit of subterfuge and clever cloaking.)What are the attitudes toward failure in a time and place where startups aren't really considered a real thing? This is the second installment in a special series on tech startups in Iran, part of a larger theme around global tech and how software -- including mobile -- is eating the world … and creating new opportunities within it. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

30 Juni 201519min

a16z Podcast: A Conversation With the Inventor of Spark

a16z Podcast: A Conversation With the Inventor of Spark

One of the most active and fastest growing open source big data cluster computing projects is Apache Spark, which was originally developed at U.C. Berkeley's AMPLab and is now used by internet giants and other companies around the world. Including, as announced most recently, IBM. In this Q&A with Spark inventor Matei Zaharia -- also the CTO and co-founder of Databricks (and a professor at MIT) -- on the heels of the recent Spark Summit, we cover the difference between Hadoop MapReduce and Spark; what are the ingredients of a successful open source project; and the story of how Spark almost helped a friend win a million dollars. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

24 Juni 201519min

a16z Podcast: Investing in Communities

a16z Podcast: Investing in Communities

Investing to make a return both financial AND societal isn't new, but the opportunities to reach and build businesses in communities that have been underserved by tech are larger than ever. One example is the business opportunity presented by hairstylist platform Mayvenn, which a16z recently backed. In this segment of the a16z Podcast, Kesha Cash (founder and general partner of the Impact America Fund, also an investor in Mayvenn) discusses how she puts her fund’s money to work in markets that target underserved Americans. Cash is joined by a16z’s Tawny Holguin (who leads our seed and early scouting efforts) to breakdown the intricacies -- and opportunities -- of so-called “impact investing.” Do core business principles change at all? But then how does impact get measured? And what happens when you connect more communities to tech? Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

22 Juni 201524min

a16z Podcast: The Rise of the Quasi-IPO

a16z Podcast: The Rise of the Quasi-IPO

"This time is different." But it's always different! So what's going on now in the public markets? Why does this even matter? For one thing, tech markets have grown significantly. And one big reason is internet and mobile. It's like a multiplier for the market size and opportunity. In this episode of the a16z Podcast, Andreessen Horowitz managing partner Scott Kupor, mobile analyst Benedict Evans, and corp dev research partner Morgan Bender break down a slide deck we recently shared, including answers to what all these so-called “unicorns” are, how it affects venture capital and the funding landscape, and how we define a "quasi-IPO." The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information. Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

17 Juni 201529min

a16z Podcast: Location, Location, Location -- and Mobile

a16z Podcast: Location, Location, Location -- and Mobile

Pick your metaphor: Smartphones are "remote controls" for the physical world, or perhaps, as Steve Cheney argues, they're "cursors for the physical world". Either way, it's clear that the age of mobile is here, GPS is not enough, and with sensors all around us -- both outdoors and in indoor locations -- it's finally time for truly context-aware computing. But what will that take, both content- and design-wise -- is it all just about eliminating friction? And how are players like Apple and Google positioning themselves for this micro-mapped world? a16z's Benedict Evans and Estimote's Steve Cheney talk about these questions and more in this episode of the a16z Podcast... Stay Updated:Find a16z on XFind a16z on LinkedInListen to the a16z Podcast on SpotifyListen to the a16z Podcast on Apple PodcastsFollow our host: https://twitter.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

11 Juni 201522min

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