So You Want to Launch a Newsletter: Tips From Substack Writers
a16z Podcast17 Sep 2020

So You Want to Launch a Newsletter: Tips From Substack Writers

This episode, part one in a two-part series on the Creator Economy, explores the process and economics behind creating an independent newsletter. In this candid conversation, host Lauren Murrow talks with four Substack writers—an artist, a technologist, a journalist, and a clinical researcher-turned-psychedelics scholar—about how to find and foster an audience, the calculus behind going paid versus unpaid, the pressure to produce, and financial benchmarks for making a living from newsletter writing.

The pandemic has prompted a reckoning within traditional media and, in parallel, a surge in the newsletter ecosystem. On Substack, readership and active writers both doubled from January through April. The newsletter hosting platform now has more than 100,000 paying subscribers.

This episode reveals the behind-the-scenes experiences of four newsletter creators, all of whom launched roughly within the past year:

Software engineer Lenny Rachitsky, most recently a growth product manager at Airbnb, whose tech-focused dispatch is called Lenny’s Newsletter.

Artist and writer Edith Zimmerman, creator of the Drawing Links newsletter, which chronicles her life and musings through comic-style illustrations.

Zach Haigney, an acupuncturist and researcher whose newsletter, The Trip Report, explores the science, policy, and business behind medicinal psychedelics.

And Patrice Peck, a freelance journalist—previously a staff writer at BuzzFeed—whose newsletter, Coronavirus News for Black Folks, highlights the pandemic’s disproportionate impact on the black community.

Listen to the end of the episode to hear more about Patrice, Zach, Edith, and Lenny's top newsletter recommendations:

Patrice’s newsletter recs:

The Intersection by Adriana Lacy

Beauty IRL by Darian Symone Harvin

Carefree Black Girl by Zeba Blay

Maybe Baby by Haley Nahman

Zach’s newsletter recs:

Stratechery by Ben Thompson

Sinocism by Bill Bishop

A Media Operator by Jacob Cohen Donnelly

Off the Chain by Anthony Pompliano

The Weekly Dish by Andrew Sullivan

Edith’s newsletter recs:

The Browser by Robert Cottrell

The Ruffian by Ian Leslie

Ridgeline by Craig Mod

Dearest by Monica McLaughlin

Why Is This Interesting? by Noah Brier and Colin Nagy

Lenny’s newsletter recs:

2PM by Webb Smith

Li’s Newsletter by Li Jin

Alex Danco’s Newsletter by Alex Danco

Turner’s Blog by Turner Novak

Next Big Thing by Nikhil Basu Trivedi

Big Technology by Alex Kantrowitz

The Profile by Polina Marinova

Everything by Nathan Baschez, Dan Shipper, Tiago Forte, and Adam Keesling

Not Boring by Packy McCormick

Illustration: Edith Zimmerman

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a16z Podcast: Messaging is the Medium

a16z Podcast: Messaging is the Medium

The potential to turn messaging into a platform is driving much of the excitement in mobile, says a16z’s Benedict Evans. It's a platform through which other apps flow (and where all the users get aggregated). Take for example Facebook's recent announcements, which put it right where it wants to be on the mobile phone -- in control. So what’s next in messaging? And what will Apple, Google, and other players like WeChat have to say about it? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

3 Apr 201525min

a16z Podcast: Security's Painful Prominence and Why There is No Turning Back -- with Marc Andreessen

a16z Podcast: Security's Painful Prominence and Why There is No Turning Back -- with Marc Andreessen

Cyber attacks are growing in number and impact, and the reason is simple: there's more of value (and more vectors to) steal in our increasingly virtual world. So how are we to continue to move forward along this connected path as a culture and as businesses? Marc Andreessen tackles that question in this segment of the a16z Podcast -- against the backdrop of ever-more sophisticated hackers and hacks, Edward Snowden, and the rise of trillions more devices coming online. Still, despite the real risk and pain of cyber attacks we won't go backwards -- we have no choice but to move forward, says Andreessen. "The reason we don’t have a choice is there’s too much value in the virtual world." Smartphones, the internet; pick your favorite device, app, or service... ask yourself what (if anything) you would be willing to give up. Not much, right? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

31 Mars 201534min

a16z Podcast: How to Lead, Not Manage Your Board

a16z Podcast: How to Lead, Not Manage Your Board

As the CEO of a startup your board is a critical tool in helping your company grow; the board is there to make you a better CEO. (Or at least it should be.) But how do you best leverage your board’s expertise -- both during meetings and outside scheduled time -- and what kind of people should fill the precious few slots you have? “Don’t end up with one of those boards with six VCs on it,” says a16z General Partner Scott Weiss. Seems like strange advice coming from a VC, but the point, Weiss says, is to have a balance of people on your board -- especially in the early stages of a company. “For every VC you have, add a CEO -- that’s how you get that outside perspective.” Weiss is joined in this segment of the podcast by former Chairman and CEO of 3Com (and a16z Board Partner) Bill Krause; Box co-founder and CEO Aaron Levie; Zillow CEO Spencer Rascoff; and former CEO and Chairman of NetApp Dan Warmenhoven to discuss the practicalities of building and leading boards over the lifetime of a company -- from early days to prepping for an IPO.

26 Mars 201548min

a16z Podcast: Public or Private? Finding the Right Board Seat

a16z Podcast: Public or Private? Finding the Right Board Seat

Getting a board seat isn't just about adding value, but also about what value you take from it for your career. But why do it? When? How? And should you focus on a public or private company? To answer these questions and share their perspectives, this segment of the a16z Podcast features three current board directors and veteran executives: Amy Bohutinsky, CMO of the Zillow Group and a board director at Hotel Tonight and Avvo; Dawn Lepore, former Chair and CEO of Drugstore.com and a board director at AOL, Real Networks, and Coupons.com; and Michelle Wilson, former Amazon general counsel and a board member at Zendesk.

25 Mars 201529min

a16z Podcast: The Truth about Serving on Boards (with Diane Greene and Marc Andreessen)

a16z Podcast: The Truth about Serving on Boards (with Diane Greene and Marc Andreessen)

Diane Greene -- who is on the boards of Google and Intuit -- has some golden rules when it comes to serving on boards. No 1: “You don’t want to tell them how to do strategy, whether it’s a big company or a small company,” she says. “That’s not your job. Your job as a director is to ask questions.” Lots of questions. In this segment of the a16z Podcast, a16z's Marc Andreessen and VMware co-founder and former CEO Diane Greene have a candid conversation about their experiences on boards from the perspective of both company founders and board directors. “I’ve almost never seen a problem that couldn’t be solved by better communication and consistency,” Greene says. That's rule No. 2. [This talk took place as part of a training program in corporate governance that a16z organized with the Director’s College at Stanford on March 5, 2015.]

20 Mars 201550min

a16z Podcast: Building a Better Board

a16z Podcast: Building a Better Board

Of the 371 board seats that opened up last year (within Fortune 500 companies that is), 39% ended up going to first-time board members. So how did they pull it off? What are some strategies for landing your first board seat -- especially if you don’t fit the typical 'profile' of the other board members? And why do it? In this segment of the a16z Podcast, three veteran executives and board members share their experiences and offer advice about building better public company boards: Shellye Archambeau, who sits on the Nordstrom and Verizon boards; Gerri Elliott, a board member at Whirlpool, Bed Bath and Beyond, and Charlotte Russe; and Raul Vazquez, a Staples board member.

16 Mars 201531min

a16z Podcast: What the Apple Watch Is -- and Isn't

a16z Podcast: What the Apple Watch Is -- and Isn't

As technology outgrows the tech industry, it moves from selling utilitarian products to selling things that fulfill other desires or pleasures. The Apple Watch is a perfect example of this market shift, says a16z's Benedict Evans. "It's another step in abstraction, and another step in the importance of delight rather than speeds and feeds." Technology meets desire in this segment of the a16z Podcast. image credit: David Adam Kess / Wikimedia Commons

11 Mars 201514min

a16z Podcast: Embracing Sales

a16z Podcast: Embracing Sales

Companies founded by a group of engineers often have a deep-seated mistrust of sales -- or more precisely, salespeople. That was the case at GitHub, says CEO and co-founder Chris Wanstrath: It wasn't until their customers started asking for a sales organization to help guide them that Wanstrath and the GitHub team realized sales wasn't necessarily filled with the fast-talking stereotypes they were used to seeing on TV. Wanstrath joins a16z General Partner Peter Levine to discuss how GitHub finally embraced sales, why good salespeople are like good teachers, and what it takes to sell to developers.

5 Mars 201523min

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