So You Want to Launch a Newsletter: Tips From Substack Writers
a16z Podcast17 Sep 2020

So You Want to Launch a Newsletter: Tips From Substack Writers

This episode, part one in a two-part series on the Creator Economy, explores the process and economics behind creating an independent newsletter. In this candid conversation, host Lauren Murrow talks with four Substack writers—an artist, a technologist, a journalist, and a clinical researcher-turned-psychedelics scholar—about how to find and foster an audience, the calculus behind going paid versus unpaid, the pressure to produce, and financial benchmarks for making a living from newsletter writing.

The pandemic has prompted a reckoning within traditional media and, in parallel, a surge in the newsletter ecosystem. On Substack, readership and active writers both doubled from January through April. The newsletter hosting platform now has more than 100,000 paying subscribers.

This episode reveals the behind-the-scenes experiences of four newsletter creators, all of whom launched roughly within the past year:

Software engineer Lenny Rachitsky, most recently a growth product manager at Airbnb, whose tech-focused dispatch is called Lenny’s Newsletter.

Artist and writer Edith Zimmerman, creator of the Drawing Links newsletter, which chronicles her life and musings through comic-style illustrations.

Zach Haigney, an acupuncturist and researcher whose newsletter, The Trip Report, explores the science, policy, and business behind medicinal psychedelics.

And Patrice Peck, a freelance journalist—previously a staff writer at BuzzFeed—whose newsletter, Coronavirus News for Black Folks, highlights the pandemic’s disproportionate impact on the black community.

Listen to the end of the episode to hear more about Patrice, Zach, Edith, and Lenny's top newsletter recommendations:

Patrice’s newsletter recs:

The Intersection by Adriana Lacy

Beauty IRL by Darian Symone Harvin

Carefree Black Girl by Zeba Blay

Maybe Baby by Haley Nahman

Zach’s newsletter recs:

Stratechery by Ben Thompson

Sinocism by Bill Bishop

A Media Operator by Jacob Cohen Donnelly

Off the Chain by Anthony Pompliano

The Weekly Dish by Andrew Sullivan

Edith’s newsletter recs:

The Browser by Robert Cottrell

The Ruffian by Ian Leslie

Ridgeline by Craig Mod

Dearest by Monica McLaughlin

Why Is This Interesting? by Noah Brier and Colin Nagy

Lenny’s newsletter recs:

2PM by Webb Smith

Li’s Newsletter by Li Jin

Alex Danco’s Newsletter by Alex Danco

Turner’s Blog by Turner Novak

Next Big Thing by Nikhil Basu Trivedi

Big Technology by Alex Kantrowitz

The Profile by Polina Marinova

Everything by Nathan Baschez, Dan Shipper, Tiago Forte, and Adam Keesling

Not Boring by Packy McCormick

Illustration: Edith Zimmerman

Avsnitt(905)

Salary Transparency: Clarity or Chaos?

Salary Transparency: Clarity or Chaos?

With recent landmark legislation being passed around salary transparency, many companies are playing catch up as they interpret and implement changes.In this episode, members of the a16z People Operations team,  Shannon Schiltz and Brandon Cherry explore how companies can best prepare themselves to not just survive, but thrive in this new environment. Topics Covered:00:00 - Salary transparency legislation01:52 - The culture around pay transparency 03:39 - What is the legislation?07:01 - How are companies reacting?11:03 - Structuring a compensation philosophy 12:30 - Pay ranges15:35 - Exceptions to the pay range18:17 - Leveling staff22:30 - Ranges and roles and company growth28:24 - Location based pay30:05 - What should employees look for when applying for work?32:19 - Job postings35:05 - Reviewing compensation ranges 35:42 - At what stage do you hire help? Stay Updated: Find a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

5 Sep 202340min

A True Second Brain

A True Second Brain

How many people spend more time organizing their “second brains”, instead of leveraging the information within them? With consumer AI now capable of processing simple language prompts and interfacing with unstructured data, is the landscape of information management on the brink of a transformative evolution?Founders of Mem, Kevin Moody and Dennis Xu, plus writer Nat Eliason, explore what’s gotten in the way of a true second brain, and how AI may finally unlock what “knowledge management” tools have promised for so long.  Topics Covered:00:00 - A true second brain02:45 -  Knowledge management06:01 - Thiago Forte's ‘Building a Second Brain’10:24 - Digital hoarding12:53 - The fun of organizing 14:16 - Levels of utility19:09 - Can the unstructured nature of AI help?21:46 - What does a second brain unlock? 25:23 - Time spent  searching for information31:07: LLMs and technology unlocks34:22 - Personalization 36:24 - Is the second brain a new PA and EA?38:57 - Challenges44:32 - Moats and differentiators  Resources:Link to Mem’s website: https://mem.aiFind Kevin on Twitter: https://twitter.com/kevinfmoodyFind Dennis on Twitter: https://twitter.com/DennisHXuFInd Nat on Twitter: https://twitter.com/nateliasonNat’s course on Effortless Output in Roam: https://www.effortlessoutput.com/ Stay Updated: Find a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

31 Aug 202348min

Wartime vs Peacetime: Ben Horowitz on Leadership

Wartime vs Peacetime: Ben Horowitz on Leadership

In this exclusive conversation from a16z’s Bio and Health BUILD Summit, founding partner Ben Horowitz sits down with general partner Jorge Conde. They discuss everything from the inspiration behind Ben’s book The Hard Thing About Hard Things, how the open Internet was secured, the difference between wartime and peacetime CEOs, scaling culture, and understanding how bio & healthcare differs from other forms of technology. Topics Covered:00:00 - Introduction02:09 - What are the most important lessons for a CEO?08:45 - Surprising leaders in history11:41 - Wartime CEO vs the peacetime CEO14:54 - Cultures role20:59 - Communication and scaling 25:39 - Culture as a moat27:46 - The interplay between startups and incumbents30:22 - Advice for founders on navigating AI Resources:Find Ben on Twitter: https://twitter.com/bhorowitzFind Jorge on Twitter: https://twitter.com/jorgecondebioBen’s Book: https://www.amazon.com/Hard-Thing-About-Things-Building/dp/0062273205 Stay Updated: Find a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

24 Aug 202335min

From Big Bang to James Webb: Exploring Space with Nobel Laureate John Mather

From Big Bang to James Webb: Exploring Space with Nobel Laureate John Mather

From artificial limbs to memory foam, many inventions have emerged from our quest to understand the cosmos. In this episode we explore cosmic history, space's impact on technology, and the enduring human fascination with space exploration. To take us on this journey is astrophysicist John Mather, a Nobel Prize winner for his work on the COBE satellite and a key figure in the James Webb Space Telescope project.Prepare to be intrigued and left with a sense of wonder about the universe's influence on our world. Topics Covered:00:00 –  Innovations through the pursuit of space03:52– John’s early life 06:44 – Proving The Big Bang Theory 13:30 – The mysteries of quantum mechanics15:10 –  Leading the James Webb Telescope17:12 – Images from James Webb20:32 – Are we alone? 24:20 – New telescopes25:18 – Engineering in space for earth29:31 –  What would you like to see solved in your lifetime?32:24 – What came before The Big Bang? 25:04 – Misconceptions about space37:17 – Can humans be a multiplanetary species?38:20 - Private vs public spending in space40:24 – What’s the future of space exploration? Resources:COBE satellite imagery: https://www.nasa.gov/topics/universe/features/cobe_20th.htmlImages from the James Webb Telescope: https://webbtelescope.org/imagesExoplanet transmission spectrum: https://webbtelescope.org/contents/media/images/2022/032/01G72VSFW756JW5SXWV1HYMQK4 Stay Updated: Find a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain

18 Aug 202342min

Classroom 2050: Unleashing AI, XR, Gaming

Classroom 2050: Unleashing AI, XR, Gaming

With students learning in more places and different ways than we have ever seen, the pace of change in education is dizzying. Can this progress narrow learning gaps exacerbated by COVID-19 or will it fuel divides? How can we make the most of this once-in-a-generation opportunity?Join our panelists from Khan Academy, PrismsVR, and Minecraft Education as we discuss the classroom of the future, and how important technologies including AI, XR, and gaming should play a role in it. Topics Covered:00:00 – The classroom of 202304:30 – Data on the current classroom05:40– Developing the next gen of STEM talent08:00 –  AI in the classroom 13:10 – The role of gaming in the classroom16:00 – Misconceptions of technology in classroom17:51 – The ways teachers and students use AI21:15 - The future role of a teacher24:25 – Personalization and ownership in education27:11 – Getting hardware into the classroom29:54 - Misconceptions of teacher’s abilities and appetite for tech31:25 – Why implement these changes now?36:05 – Call to action for the classroom of 2050 Resources:Find Sal Khan on Twitter: https://twitter.com/salkhanacademyFind Romy Drucker on Twitter: https://twitter.com/romydruckerFind Allison Matthews on LinkedIn: https://www.linkedin.com/in/allison-matthews-4050677/Find Anurupa on LinkedIn: https://www.linkedin.com/in/anurupa-ganguly-92790379/Learn more about Khan Academy: https://www.khanacademy.org/Learn more about The Walton Family Foundation: https://www.waltonfamilyfoundation.org/Learn more about Minecraft Education: https://education.minecraft.net/en-usLearn more about Prisms VR: https://www.prismsvr.com/Watch more panel discussions from The Aspen Ideas Festival 2023: https://www.aspenideas.org/ Stay Updated: Find a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

14 Aug 202340min

The True Cost of Compute

The True Cost of Compute

With software becoming more important than ever, hardware is following suit.As the world generates more data, unlocking the full potential of AI means a constant need for faster and more resilient hardware. But how much does this all really cost? In this final segment of our AI hardware series, we tackle that question head on. Be sure to check part 1 and 2, where we explore the emerging architectures and the momentous competition for AI hardware. Topics Covered:00:00 – The cost of compute02:20 – Is this sustainable?03:23 – The cost to train a model05:39 – Computation requirements09:05  – The relationship between compute, capital, and technology11:15 – GPT4 commenting on the technology with help from ElevenLabs Resources: Find Guido on LinkedIn: https://www.linkedin.com/in/appenz/Find Guido on Twitter: https://twitter.com/appenz Stay Updated: Find a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

7 Aug 202314min

Chasing Silicon: The Race for GPUs

Chasing Silicon: The Race for GPUs

With the world constantly generating more data, unlocking the full potential of AI means a constant need for faster and more resilient hardware.In this episode – the second in our three-part series – we explore the challenges for founders trying to build AI companies. We dive into the delta between supply and demand, whether to own or rent, where moats can be found, and even where open source comes into play.Look out for the rest of our series, where we dive into terminology and technology that is the backbone of the AI, how much the cost of compute truly costs! Topics Covered:00:00 – Supply and demand02:44 –  Competition for AI hardware04:32– Who gets access to the supply available06:16– How to select which hardware to use08:39– Cloud versus bringing infrastructure in house12:43– What role does open source play? 15:47– Cheaper and decentralized compute19:04– Rebuilding the stack20:29– Upcoming episodes on cost of compute Resources: Find Guido on LinkedIn: https://www.linkedin.com/in/appenz/Find Guido on Twitter: https://twitter.com/appenz Stay Updated: Find a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

2 Aug 202321min

AI Hardware, Explained

AI Hardware, Explained

In 2011, Marc Andreessen said, “software is eating the world.” And in the last year, we’ve seen a new wave of generative AI, with some apps becoming some of the most swiftly adopted software products of all time.So if software is becoming more important than ever, hardware is following suit. In this episode – the first in our three-part series – we explore the terminology and technology that is now the backbone of the AI models taking the world by storm. We’ll explore what GPUs are, how they work, the key players like Nvidia competing for chip dominance, and also… whether Moore’s Law is dead?Look out for the rest of our series, where we dive even deeper; covering supply and demand mechanics, including why we can’t just “print” our way out of a shortage, how founders get access to inventory, whether they should own or rent, where open source plays a role, and of course… how much all of this truly costs! Topics Covered:00:00 – AI terminology and technology03:44 - Chips, semiconductors, servers, and compute04:48 - CPUs and GPUs06:07 - Future architecture and performance07:01 - The hardware ecosystem09:05 - Software optimizations12:23 - What do we expect for the future?14:35 - Upcoming episodes on market  and cost Resources: Find Guido on LinkedIn: https://www.linkedin.com/in/appenz/Find Guido on Twitter: https://twitter.com/appenz Stay Updated: Find a16z on Twitter: https://twitter.com/a16zFind a16z on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

27 Juli 202315min

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