Crypto Creators: On Art Galleries to 'Tokenized' Collectibles
a16z Podcast22 Nov 2020

Crypto Creators: On Art Galleries to 'Tokenized' Collectibles

This episode features Q&As with two artists who are exploring crypto-powered auction sites and marketplaces – this is part of our ongoing series on the creator economy. The big picture is that emerging "tokenization" models, especially non-fungible tokens, or NFTs, are creating new ways for collectors and investors to buy, sell, and trade digital art. More broadly, these innovations open the door to the tokenization of any products or collectibles that can be captured and owned digitally. Marketplaces powered by NFTs open up new revenue streams for creators, because anytime digital work is resold or their tokens traded on these platforms, no matter how many times, the creator gets a percentage of those secondary sales. It's all transparent and governed by code on the blockchain, and it’s a big shift in creator economies. Our first guest is one of the biggest names in crypto art, and one of the most mysterious. Murat Pak is the artist and industrial designer who created the AI-powered image sharing site Archillect. Pak has made it a policy to separate their personal identity from their online work, and prefers to keep their quote-unquote real identity hidden, so we conducted this interview by email and converted Pak’s answers to audio using text-to-speech software. As Pak has expressed in other interviews, it's really the work that matters. And we do know a lot about the work, Pak has sold more than 60 pieces of digital art this year on the auction site SuperRare, for more than $350,000. And that’s just one of the several platforms on which Pak’s work is sold. In this Q&A, Pak talks with a16z's Zoran Basich about NFTs. These "non-fungible tokens" are unique assets that are not interchangeable. Dollar bills are fungible — each dollar bill is worth exactly the same as every other one. But works of art, for example, or any collectible, can be non-fungible — their value varies based on the market for that particular asset. With crypto, these assets carry digital ownership rights that can be easily exchanged. We start by discussing the whole concept of digital art, and why anyone would pay for something that (seemingly) can be easily copied. Our second interview is with Signe Pierce, a visual, digital, and performance artist whose work has appeared in major galleries in Paris, Los Angeles, and New York. She’s currently featuring her artwork on the creator marketplace Foundation. On that site, in addition to auction-style NFT markets, the price of tokens associated with individual works of art is something like you’d see on a stock market – the pricing is real-time, and dynamic and fluctuates according to demand by buyers, who might be investors, collectors, or fans. Signe discusses why she went from working exclusively with galleries to trying crypto marketplaces, how this move affects her work and her business, and how crypto could change the way she engages with her fans. She also offers advice for creators interested in getting into the world of crypto. She starts off by talking about how social media popularity several years ago opened her eyes to the idea of new monetization models for creators.

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a16z Podcast: Security's Painful Prominence and Why There is No Turning Back -- with Marc Andreessen

a16z Podcast: Security's Painful Prominence and Why There is No Turning Back -- with Marc Andreessen

Cyber attacks are growing in number and impact, and the reason is simple: there's more of value (and more vectors to) steal in our increasingly virtual world. So how are we to continue to move forward along this connected path as a culture and as businesses? Marc Andreessen tackles that question in this segment of the a16z Podcast -- against the backdrop of ever-more sophisticated hackers and hacks, Edward Snowden, and the rise of trillions more devices coming online. Still, despite the real risk and pain of cyber attacks we won't go backwards -- we have no choice but to move forward, says Andreessen. "The reason we don’t have a choice is there’s too much value in the virtual world." Smartphones, the internet; pick your favorite device, app, or service... ask yourself what (if anything) you would be willing to give up. Not much, right? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

31 Mars 201534min

a16z Podcast: How to Lead, Not Manage Your Board

a16z Podcast: How to Lead, Not Manage Your Board

As the CEO of a startup your board is a critical tool in helping your company grow; the board is there to make you a better CEO. (Or at least it should be.) But how do you best leverage your board’s expertise -- both during meetings and outside scheduled time -- and what kind of people should fill the precious few slots you have? “Don’t end up with one of those boards with six VCs on it,” says a16z General Partner Scott Weiss. Seems like strange advice coming from a VC, but the point, Weiss says, is to have a balance of people on your board -- especially in the early stages of a company. “For every VC you have, add a CEO -- that’s how you get that outside perspective.” Weiss is joined in this segment of the podcast by former Chairman and CEO of 3Com (and a16z Board Partner) Bill Krause; Box co-founder and CEO Aaron Levie; Zillow CEO Spencer Rascoff; and former CEO and Chairman of NetApp Dan Warmenhoven to discuss the practicalities of building and leading boards over the lifetime of a company -- from early days to prepping for an IPO.

26 Mars 201548min

a16z Podcast: Public or Private? Finding the Right Board Seat

a16z Podcast: Public or Private? Finding the Right Board Seat

Getting a board seat isn't just about adding value, but also about what value you take from it for your career. But why do it? When? How? And should you focus on a public or private company? To answer these questions and share their perspectives, this segment of the a16z Podcast features three current board directors and veteran executives: Amy Bohutinsky, CMO of the Zillow Group and a board director at Hotel Tonight and Avvo; Dawn Lepore, former Chair and CEO of Drugstore.com and a board director at AOL, Real Networks, and Coupons.com; and Michelle Wilson, former Amazon general counsel and a board member at Zendesk.

25 Mars 201529min

a16z Podcast: The Truth about Serving on Boards (with Diane Greene and Marc Andreessen)

a16z Podcast: The Truth about Serving on Boards (with Diane Greene and Marc Andreessen)

Diane Greene -- who is on the boards of Google and Intuit -- has some golden rules when it comes to serving on boards. No 1: “You don’t want to tell them how to do strategy, whether it’s a big company or a small company,” she says. “That’s not your job. Your job as a director is to ask questions.” Lots of questions. In this segment of the a16z Podcast, a16z's Marc Andreessen and VMware co-founder and former CEO Diane Greene have a candid conversation about their experiences on boards from the perspective of both company founders and board directors. “I’ve almost never seen a problem that couldn’t be solved by better communication and consistency,” Greene says. That's rule No. 2. [This talk took place as part of a training program in corporate governance that a16z organized with the Director’s College at Stanford on March 5, 2015.]

20 Mars 201550min

a16z Podcast: Building a Better Board

a16z Podcast: Building a Better Board

Of the 371 board seats that opened up last year (within Fortune 500 companies that is), 39% ended up going to first-time board members. So how did they pull it off? What are some strategies for landing your first board seat -- especially if you don’t fit the typical 'profile' of the other board members? And why do it? In this segment of the a16z Podcast, three veteran executives and board members share their experiences and offer advice about building better public company boards: Shellye Archambeau, who sits on the Nordstrom and Verizon boards; Gerri Elliott, a board member at Whirlpool, Bed Bath and Beyond, and Charlotte Russe; and Raul Vazquez, a Staples board member.

16 Mars 201531min

a16z Podcast: What the Apple Watch Is -- and Isn't

a16z Podcast: What the Apple Watch Is -- and Isn't

As technology outgrows the tech industry, it moves from selling utilitarian products to selling things that fulfill other desires or pleasures. The Apple Watch is a perfect example of this market shift, says a16z's Benedict Evans. "It's another step in abstraction, and another step in the importance of delight rather than speeds and feeds." Technology meets desire in this segment of the a16z Podcast. image credit: David Adam Kess / Wikimedia Commons

11 Mars 201514min

a16z Podcast: Embracing Sales

a16z Podcast: Embracing Sales

Companies founded by a group of engineers often have a deep-seated mistrust of sales -- or more precisely, salespeople. That was the case at GitHub, says CEO and co-founder Chris Wanstrath: It wasn't until their customers started asking for a sales organization to help guide them that Wanstrath and the GitHub team realized sales wasn't necessarily filled with the fast-talking stereotypes they were used to seeing on TV. Wanstrath joins a16z General Partner Peter Levine to discuss how GitHub finally embraced sales, why good salespeople are like good teachers, and what it takes to sell to developers.

5 Mars 201523min

a16z Podcast: Getting Sales Right

a16z Podcast: Getting Sales Right

It may seem like good apps or services sell themselves. That's what the whole viral thing is all about, right? Wrong, says Daniel Shapero, who helped build LinkedIn's enterprise sales team from a small core group to more than 1,200 people all over the globe. Shapero joins a16z General Partner Peter Levine (an engineer who jumped into sales before taking on his first CEO gig, and who now also teaches a class on the topic at Stanford) to discuss the right way to build a sales organization -- from answering the basic question of why sales?, to hiring, compensation ... and the inevitable culture clash that occurs when salespeople and engineers meet.

4 Mars 201528min

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