Crypto Creators: On Art Galleries to 'Tokenized' Collectibles
a16z Podcast22 Nov 2020

Crypto Creators: On Art Galleries to 'Tokenized' Collectibles

This episode features Q&As with two artists who are exploring crypto-powered auction sites and marketplaces – this is part of our ongoing series on the creator economy. The big picture is that emerging "tokenization" models, especially non-fungible tokens, or NFTs, are creating new ways for collectors and investors to buy, sell, and trade digital art. More broadly, these innovations open the door to the tokenization of any products or collectibles that can be captured and owned digitally. Marketplaces powered by NFTs open up new revenue streams for creators, because anytime digital work is resold or their tokens traded on these platforms, no matter how many times, the creator gets a percentage of those secondary sales. It's all transparent and governed by code on the blockchain, and it’s a big shift in creator economies. Our first guest is one of the biggest names in crypto art, and one of the most mysterious. Murat Pak is the artist and industrial designer who created the AI-powered image sharing site Archillect. Pak has made it a policy to separate their personal identity from their online work, and prefers to keep their quote-unquote real identity hidden, so we conducted this interview by email and converted Pak’s answers to audio using text-to-speech software. As Pak has expressed in other interviews, it's really the work that matters. And we do know a lot about the work, Pak has sold more than 60 pieces of digital art this year on the auction site SuperRare, for more than $350,000. And that’s just one of the several platforms on which Pak’s work is sold. In this Q&A, Pak talks with a16z's Zoran Basich about NFTs. These "non-fungible tokens" are unique assets that are not interchangeable. Dollar bills are fungible — each dollar bill is worth exactly the same as every other one. But works of art, for example, or any collectible, can be non-fungible — their value varies based on the market for that particular asset. With crypto, these assets carry digital ownership rights that can be easily exchanged. We start by discussing the whole concept of digital art, and why anyone would pay for something that (seemingly) can be easily copied. Our second interview is with Signe Pierce, a visual, digital, and performance artist whose work has appeared in major galleries in Paris, Los Angeles, and New York. She’s currently featuring her artwork on the creator marketplace Foundation. On that site, in addition to auction-style NFT markets, the price of tokens associated with individual works of art is something like you’d see on a stock market – the pricing is real-time, and dynamic and fluctuates according to demand by buyers, who might be investors, collectors, or fans. Signe discusses why she went from working exclusively with galleries to trying crypto marketplaces, how this move affects her work and her business, and how crypto could change the way she engages with her fans. She also offers advice for creators interested in getting into the world of crypto. She starts off by talking about how social media popularity several years ago opened her eyes to the idea of new monetization models for creators.

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Of Container Ships, Supply Chains, and Retail

Of Container Ships, Supply Chains, and Retail

This podcast rerun -- first recorded over two and a half years ago, now being rerun as one of our evergreen classics on the tails of the world's largest designated shopping days (Black Friday, Singles Day in China, Prime Day online, and so on) -- is ALL about the container ship. Also known as "The Box", with author Marc Levinson (in conversation with Sonal Chokshi and Hanne Tidnam). But this episode is really about connecting the dots between logistics, transportation, infrastructure, and much more.What do we make of the so-called "death of retail", especially when seen through the retail history of the once-largest retailer in the world? How are supply chains changing today? One thing's for sure: the shipping container made the world much smaller... and the world much economy bigger. image: Kevin Talec / Flickr

3 Dec 201933min

Nursing Today, From the Bedside and Beyond

Nursing Today, From the Bedside and Beyond

"Constant attention by a good nurse may be just as important as a major operation by a surgeon”, diplomat Dag Hammarskjöld once observed -- and that may be more true today than ever before. For most of us, nurses are essentially the face of the healthcare system: the person you’ll see the most of while you’re in it, who will monitor your vitals, administer medications, hold your hand when you’re in pain or scared, answer all the questions you forgot to ask the doctor.So in this episode, we take a look at the role of that unsung hero of healthcare -- the nurse -- at an industry level. Iman Abuzeid, CEO and co-founder of Incredible Health (a hiring platform for nurses), and a16z general partners Julie Yoo and Jeff Jordan discuss with Hanne Tidnam how the scope of the job is changing today and why; what’s driving the looming nursing shortage crisis, and ways we can help solve it; what it’s like to build a new marketplace platform in healthcare; and how best to introduce innovation into the healthcare system overall.

28 Nov 201932min

How We Podcast

How We Podcast

"Hi everyone, welcome to the a16z Podcast..." ... and welcome to our 500th episode, where, for the first time, we reveal behind-the-scenes details and the backstory of how we built this show, and the broader editorial operation. [You can also listen to episode 499, with head of marketing Margit Wennmachers, on building the a16z brand, here.]We've talked a lot about the podcasting industry, and even done podcasts about podcasting, so for this special episode, editor-in-chief and showrunner Sonal Chokshi reveals the how, what, and why in conversation with a16z general partner (and guest-host for this special episode) podcasting fan Connie Chan. We also answer some frequently asked questions that we often get (and recently got via Twitter), such as:how we program podcastswhat's the process, from ideas to publishingdo we edit them and how!do guests prep, do we have a scripttechnical stack...and much more. In fact, much of the conversation goes beyond the a16z Podcast and towards Sonal's broader principles of 'editorial content marketing', which hopefully helps those thinking about their own content operations and podcasts, too. Including where podcasting may be going.Finally, we share some unexpected moments, and lessons learned along the way; our positions on "tics", swear-words, and talking too fast; failed experiments, and new directions. But most importantly, we share some of the people behind the scenes who help make the a16z Podcast what it was, is, and can be... with thanks most of all to *you*, our wonderful fans!

27 Nov 201947min

Brand Building Ideas… and People

Brand Building Ideas… and People

Many technical founders, academics, and other experts often believe that great products -- or great ideas! -- sell themselves, without any extra effort or marketing. But in reality, they often need PR (public relations).The irony is, most of the work involved in PR is actually invisible to the public -- when it works, that is -- and therefore hard for those from the outside to see let alone understand. So how does such brand-building really work? In this 10-year anniversary episode of the a16z Podcast (and our 499th episode), a16z operating partner Margit Wennmachers shares the case study of her work at The Outcast Agency (which she co-founded) and of building the a16z brand (where she heads marketing and was the first and one of the earliest hires).What's the backstory there? What's the backstory behind some of the most popular media stories and op-eds -- like "software is eating the world" -- and what can it teach us about how PR and brand-building works in practice? Because -- like many software companies -- the product is so abstract, and not something you can physically touch, what kind of subtle decisions and tactics big and small does it take? Answering some frequently asked questions (in conversation with editor in chief Sonal Chokshi) that we often get around how things work, Wennmachers reveals (just some;) of the details behind the scenes. Given that technology is all about disintermediating "brokers" in the middle, will tech one day replace PR? And finally, what's the hidden Silicon Valley network mafia that NO one talks about?

20 Nov 201935min

Come for the Games, Stay for the Party

Come for the Games, Stay for the Party

The games industry is in the midst of a tectonic shift. Powered by platform convergence, games-as-a-service, and user-generated content, modern video games—what we call next-generation games—are unlike anything we've seen before. In the past decade, gaming has grown from a niche hobby into a global, culture-defining phenomenon.Not only are the games themselves becoming increasingly immersive, the way we develop and discover them has fundamentally changed. In contrast to the hits-driven business model of the past, now games are shaped in real time by player feedback. And thanks to the rise of influencer gamers, the experience of finding new games has become organic and social.In this episode, a16z general partner Andrew Chen, deal partner Jon Lai, and host Lauren Murrow discuss how gaming is dominating not only the entertainment industry, but also pop culture at large. (Why can't we quit you, Untitled Goose Game?!) Andrew and Jon share how they think about emerging technologies in the space, as well as the features they look for in next-gen games and game developers.

2 Nov 201922min

AI in B2B

AI in B2B

Consumer software may have adopted and incorporated AI ahead of enterprise software, where the data is more proprietary, and the market is a few thousand companies not hundreds of millions of smartphone users. But recently AI has found its way into B2B, and it is rapidly transforming how we work and the software we use, across all industries and organizational functions. In this episode, Das Rush interviews Oleg Rogynskyy, founder of People.ai, an AI platform for sales and marketers, and Peter Lauten from the a16z Enterprise investing team about what the rise AI in B2B means for enterprises, workers, and startups. They explain why AI provides a strong first mover advantage to enterprises that adopt it early; how it can automate lower level tasks, maximize our focus, and, ultimately, make our work more meaningful; and for startups, they provide a playbook for seizing the next AI opportunity.

24 Okt 201924min

Free Software and Open Source Business

Free Software and Open Source Business

Today, despite the critical importance of open source to software, it’s still seen by some as blasphemous to make money as an open source business. In this podcast, Armon Dadgar, Cofounder and CTO of HashiCorp; Ali Ghodsi, CEO of Databricks; and a16z General Partner Peter Levine explain why it's necessary to turn some open source projects into businesses.They also cover the most important questions for open source leaders to answer: How do you keep community engaged while building a business? What new opportunities does SaaS (software-as-a-service) present? And if you are a SaaS business, how should you approach cloud service companies, like Amazon Web Services (AWS)?

21 Okt 201935min

Of Emojis and Innovation

Of Emojis and Innovation

This rerun podcast (first recorded in 2015, now being rerun as one of our evergreen classics/ favorites) -- is ALL about emoji. But it's really about how innovation really comes about: through the tension between open standards vs. closed/ proprietary systems; the politics of time and place; and the economics of creativity, from making to funding.So yes, this podcast is all about emoji. But it's also about where emoji fits in the taxonomy of social communication, and why that matters -- from making emotions machine-readable to being able to add "limbic" visual expression to our world of text. And if emoji is a language, why can't we translate it; why so ambiguous?? How do emojis work, both technically underneath the hood... and in the (committee) Room Where It Happens?Joining this episode are former VP of Data at Kickstarter Fred Benenson (and the man behind 'Emoji Dick'); and former New York Times reporter and current Unicode Emoji subcommittee vice-chair, Jennifer 8. Lee (and one of the women behind the dumpling emoji) -- in conversation with Sonal Chokshi.image: Yiying Lu (@yiyinglu)

15 Okt 201938min

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