AI Leaders Podcast #46: Revolutionizing Biotech Through Data-Driven Marketing
Accenture AI Leaders Podcast19 Juni 2023

AI Leaders Podcast #46: Revolutionizing Biotech Through Data-Driven Marketing

In this episode, Tracy Ring, Accenture's Chief Data Officer and global generative AI lead for Life Sciences, interviews Walter Charles, General Manager of CSL Plasma. They explore CSL Plasma's transformation from analog to digital marketing, revolutionizing their business. Facing challenges during the pandemic, Walter implemented a data-driven digital marketing strategy, boosting donor engagement and response rates. Listen now.

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AI Leaders Podcast #2: Professionalization of AI

AI Leaders Podcast #2: Professionalization of AI

Zachery Anderson, Chief Data & Analytics Officer at the NatWest Banking Group, joins Fernando Lucini, Global Lead Data Science & ML Engineering to discuss what companies must do in order to scale AI effectively for long-term success. https://www.accenture.com/professionalizeAI

22 Feb 202143min

AI Leaders Podcast #1: Data Driven Transformation

AI Leaders Podcast #1: Data Driven Transformation

In the first episode of AI Leaders we are joined by Dr. Amy Gershkoff Bolles, Chief Data Officer of Bitly, to discuss Data Driven Transformation. She shares her thoughts on what is hype and what is reality.

3 Nov 202026min

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