a16z Podcast: Creating a Category, from Pricing to Positioning
a16z Podcast24 Feb 2018

a16z Podcast: Creating a Category, from Pricing to Positioning

with Martin Casado (@martin_casado), Michel Feaster (@michelfeaster) and Sonal Chokshi (@smc90)

The purpose of category creation, argue the guests in this episode of the podcast, isn't just about making a dent in the way companies work and changing what people do every day... it's about setting the price. And with that, comes creating the concept in people's heads, defining the value, and setting the rules of the game. But when you're going for a big change, you have to play by the current rules of the game, too.

And to make things even more complicated, theories about how "IT is dead" -- or the conviction that companies and departments beyond IT will become empowered through software -- are still very much in transition. Somehow we don't talk about that enough. That means startups need to do everything in two phases: for the now, and for the later and towards two constituencies: both direct lines of businesses and IT. So what does that mean for startups trying to navigate a complex enterprise, including internal debates around build vs. buy? How do you move beyond a few internal champions only? And just how long can a company cash out on founder charisma? In fact, all of these things can give entrepreneurs very confusing, mixed signals about whether or not they have product-market fit yet. So what patterns reveal that it's working?

In this episode of the a16z Podcast, general partner Martin Casado -- who helped create the category of "software-defined networking" in the enterprise through Nicira and then VMware (and has also written about the mixed messages involved in going to market when no market exists) -- and Michel Feaster, CEO and co-founder of Usermind, and who previously (as VP of products at Apptio) also defined the category and discipline of "technology business management" -- share their insights, in conversation with Sonal Chokshi. It's a long game, but if you can tease apart the signals, and nail some key moves early... you can win.

Avsnitt(904)

a16z Podcast: Government Transparency Powered by Software

a16z Podcast: Government Transparency Powered by Software

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a16z Podcast: Protecting Your Company from Itself: Why You Need HR

a16z Podcast: Protecting Your Company from Itself: Why You Need HR

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8 Juli 201424min

a16z Podcast: When Large Scale Gets Really Massive -- Managing Today’s Enterprise Networks

a16z Podcast: When Large Scale Gets Really Massive -- Managing Today’s Enterprise Networks

Managing enterprise networks with thousands of users and endpoints has been hard enough. Now that large enterprise networks routinely include hundreds of thousands of nodes it’s amazingly difficult and time-consuming (we’re talking days often) to get definitive answers to seemingly simple questions like, how many PCs do I have running? Never mind, how many PCs do I have that could be at risk of the Heartbleed virus? Tanium, the most recent company to join the a16z portfolio, offers a systems management and security tool that allows administrators to ask virtually any question about the configuration, performance, and complexion of an enterprise network and get an answer in seconds. Tanium CTO and Co-founder Orion Hindawi and a16z Board Partner Steven Sinofsky discuss the origins of Tanium; the invention of the “linear peer-to-peer communications” architecture that turbo-charges the Tanium solution; and with Internet of Things coming online fast, the prospect of networks quickly going to millions and billions of nodes.

27 Juni 201418min

a16z Podcast: Google I/O -- A Three-Hour Tour (in 30 minutes)

a16z Podcast: Google I/O -- A Three-Hour Tour (in 30 minutes)

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26 Juni 201433min

a16z Podcast: Datacenter of the Future

a16z Podcast: Datacenter of the Future

The datacenter has long been -- there's no nice way to put this -- a bit of a snoozer. Expensive boxes running expensive software. No more, says a16z General Partner Peter Levine. Along with Chris Dixon, Levine lays out a vision for the datacenter of the future. Building on the technology established by companies like Facebook and Google, Levine and Dixon describe a software-led transformation of the datacenter, one where the mobile supply chain and fast-moving companies are reimagining everything -- from the underlying architecture to new business models. Be prepared to get in the weeds, hear Levine talk about the next opportunity, “hosted instances,” Dixon describe the “the dream within the dream,” and discover why the datacenter is about to get exciting.

18 Juni 201425min

a16zPodcast: People Marketplaces Take On One of the Last Great E-Commerce Opportunities -- Groceries

a16zPodcast: People Marketplaces Take On One of the Last Great E-Commerce Opportunities -- Groceries

People Marketplaces are a lot like eBay -- connecting buyer and seller -- but for services, says a16z General Partner Jeff Jordan. These two-sided marketplaces are cropping up across the economy, from finding a ride to house cleaning and pet sitting. Now Instacart is bringing the People Marketplace model to the grocery business -- a massive market that has seen very little change even as the internet and mobile have upended most retail categories. Joined by a16z's Sam Gerstenzang, this segment outlines the elements of a People Marketplace; why the model is gathering momentum now; and if we all remember what happened with Webvan, why is this time is different?

16 Juni 201412min

a16z Podcast: Mapping the Information Economy -- Where’s the Cloud Going Next?

a16z Podcast: Mapping the Information Economy -- Where’s the Cloud Going Next?

a16z Board Partner Steven Sinofsky and Box CEO and co-founder Aaron Levie discuss findings from a study of the information economy that has been built on cloud and mobile. The findings were based on workflow data collected anonymously from a subset of 25 million users, 225,000 businesses, and five industries (you can see the report here: http://blog.box.com/2014/06/mapping-the-information-economy-a-tale-of-five-industries/). It all amounts to big shifts in enterprise IT. But what are the implications of these findings for everyone’s business ... beyond Silicon Valley and the software industry? And finally -- shared in a live brainstorm at the end -- what’s the future of the cloud?

13 Juni 201417min

a16z Podcast: The Promise (and Nightmare) of Cross-Platform Software

a16z Podcast: The Promise (and Nightmare) of Cross-Platform Software

The announcement by Apple of its new programming language Swift is prompting developers to consider yet again how to tailor their efforts in the battle between iOS and Android. Benedict Evans and Steven Sinofsky discuss the questionable history of cross-platform software, and strategies for startups building apps today. How developers can build great apps on both of the largest mobile platforms. This platform question is one Sinofsky has been grappling with for a very long time, and which he also details in this post: http://blog.learningbyshipping.com/2013/07/08/juggling-multiple-platforms-and-the-bumpy-road-ahead/

6 Juni 201416min

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