NEOSA Sales & Marketing SIG - Make Them Love You - Customer Relationship Management, Part 1, June 12, 2008

There is gold in your existing customer information. Real world case studies for finding it and using it to focus your marketing and sales teams on your best prospects. Learn how to use a CRM system to plan and manage campaigns while tracking responses for understanding your campaign ROI. Join us as our panel of experts discusses how to implement a CRM philosophy and use it to grow your company. Our panelists include Doug Richardson, President of Help marketing, Karen Ziton, President of Visualytic Solutions and Bob Sullivan, President of InfoGrow.