Behind the Screens14 Nov 2023

Did The Marvels miss the mark? The challenges of the MCU for audiences

The Marvels unfortunately saw the MCU’s lowest opening weekend box office results, so we take a look at what may be forming challenges for the MCU in audiences’ eyes. We break down who made it out for the film, the reporting cost-per-minute of production, and more on this week’s Behind the Screens.

Topics and times:

The Marvels box office overview - 0:45
The Marvels audience analysis - 2:01
The challenges of the MCU’s scope for audiences - 5:43
Cost-per-minute of production - 8:08
Disney moves titles beyond 2024 - 9:09
Journey to Bethlehem audience analysis - 11:00
Box office holdovers - 13:28
Next week - 17:02

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow @moviohq & @numeroboxoffice on Twitter

Box Office Overview:

The Marvels debuted to $47M domestically and $63.3M internationally for a global total of $110.3M.
Five Nights at Freddy’s grossed $9M domestically in its third week, and sits at $127.2M cumulatively in the domestic market and $124.7M internationally, so has grossed the $250M global mark.
Taylor Swift: The Eras Tour brought in a further $5.9M domestically, and reached an international total of $68.4M for a global cumulative total of $241M.
Priscilla made a further $4.8M domestically, bringing its total to $12.7M.
Killers of the Flower Moon grossed $4.7M domestically, for a domestic total of $59.9, international total of $66.8M, and global total of $126.7M.
The Holdovers meanwhile grossed $3.2M, bringing its total to $4.3M

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