Ep1028: Sascha Lock | Head of Media & Performance Analytics, AMP Agency
20MinuteLeaders11 Maj 2023

Ep1028: Sascha Lock | Head of Media & Performance Analytics, AMP Agency

Sascha is an advertising executive with over 15 years of experience in the industry, working in the USA and Germany. He has worked on a variety of campaigns for clients ranging from Fortune 500 companies to small businesses, such as Fidelity Investments, Ahold-Delhaize, and Avocados From Mexico, and has a track record of delivering innovative solutions. His career began in digital media planning, where he learned the ins and outs of strategy, buying, and target audience development. From there, he moved into hybrid media and account management positions working with clients to develop and execute marketing strategies. In his current role as SVP, Media & Performance Analytics, he leads a team of professionals to develop, execute, and measure integrated campaigns across all channels for the Integrated Agency Group within Advantage Solutions, including AMP Agency, Upshot, and Halverson Group. Outside of work, he is a co-chair of the disABILITIES in ACTION enterprise resource group within Advantage Solutions’ DE&I Council.

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Ep1053: MIT Israel Alliance Fights for the Safety of Jewish Students on Campus

Ep1053: MIT Israel Alliance Fights for the Safety of Jewish Students on Campus

Talia Khan tells of the rampant anti-semitism in their prestigious campus and how a group of students have banded together to combat the anti-Israel bias

15 Nov 202322min

Ep1052: InNegev is Looking Out For Our Startup Nation’s ‘Day After’

Ep1052: InNegev is Looking Out For Our Startup Nation’s ‘Day After’

InNegev’s initiative aims to aggregate and address those challenges faced by early-stage startups to ensure this war does not have long-term effects on our Ecosystem

14 Nov 202314min

Ep1051: Tikkun Olam Makers: Building Solutions and Bridges for Our Future

Ep1051: Tikkun Olam Makers: Building Solutions and Bridges for Our Future

Gidi Grinstein and his team are deploying cutting-edge methodologies to create and distribute solutions for those wounded and with disabilities, all while maintaining a sense of hope for peace.

13 Nov 202315min

Ep1050: Startup Resilience: Trullion Leans on Their Values in Times of Adversity

Ep1050: Startup Resilience: Trullion Leans on Their Values in Times of Adversity

Isaac Heller walks us through the amazing initiatives of his employees and his sturdy belief in the resilience of our tech community.

9 Nov 202314min

Ep1049: Talon: A Beacon of Resilience and Recovery

Ep1049: Talon: A Beacon of Resilience and Recovery

Talon has spared no effort to aid its customers, employees, and the broader community in this time of need.

7 Nov 202327min

Ep1048: Tech PR Community Fills The Vacuum

Ep1048: Tech PR Community Fills The Vacuum

Rachel Glaser tells of how her fellow PR professionals united to ensure journalists had what they needed to tell our story as accurately as possible.

6 Nov 202316min

Ep1047: M: An Ambassador of Shayetet 13 With a Unique Special Mission

Ep1047: M: An Ambassador of Shayetet 13 With a Unique Special Mission

M spent five years in Shayetet 13, the Navy Seals of Israel. Now his mission is supporting his teammates in this critical time from afar, gathering donations and sending vital equipment to aid his special unit in the war.

6 Nov 202326min

Ep1046: Hitech4israel: A Startup Nation’s Call to Action

Ep1046: Hitech4israel: A Startup Nation’s Call to Action

Israeli tech enthusiasts unite in service of the state and its citizens to provide the necessary equipment and assistance rapidly, urgently, and efficiently.

2 Nov 202317min

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