Episode #62: Creating and selling an unique fashion product 'the original wrist pocket' online with Shopify

Episode #62: Creating and selling an unique fashion product 'the original wrist pocket' online with Shopify

  • Introduction
  • Virgin Media Backing Business Finalist
  • What is a wrist pocket?
  • Seeing opportunities to collaborate with corporate branding like Virgin Media
  • Where the name dust + rock came from
  • How the idea of the wrist pocket materialised when travelling in 2010
  • What Susan misses about her previous career as a commercial pilot
  • How her passion for her new business outshines flying
  • Nine months into Shopify, what has the experience been like for dust + rock
  • The freedom of Shopify, the flexibility and how user friendly it is without constantly needing a developer
  • Trust in the Shopify platform
  • Favourite app to date, Judge Me for verified reviews
  • The importance of genuine reviews to install trust when a product is new to the market
  • Biggest challenges to navigate like shipping costs
  • Starting a new business from scratch without any prior experience and having no idea what's to come
  • Discovering a real passion for sourcing, designing, and selling
  • Will dust + rock be branded across the world? What are the big plans?
  • How the essence of the original wrist pocket solves a problem
  • How the business is evolving organically
  • Attending Showcase Ireland in RDS, Dublin
  • Immediate future plans to launch in Spain
  • Researching fulfilment centres aboard and how they work
  • Maximising on affordable startup options like using social media, Instagram, PR and the right fulfilment centres

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