Full Spectrum
99% Invisible31 Aug 2021

Full Spectrum

In 2015 the world was divided into two warring factions overnight. And at the center of this schism was a single photograph. Cecilia Bleasdale took a picture of a dress that she planned to wear to her daughter's wedding and that photo went beyond viral. Some saw it as blue with black trim; others as white with gold trim. For his part, Wired science writer Adam Rogers knew there was more to the story -- a reason different people looking at the same object could come to such radically divergent conclusions about something as simple as color.

Rogers recently wrote a book titled Full Spectrum: How the Science of Color Made Us Modern. In this episode, Roman Mars talks with the author about how the pursuit to organize, understand, and create colors has been one of the driving forces shaping human history, starting with the story of this hotly debated piece of apparel from 2015 then winding back through built environments of global World's Fairs.

Full Spectrum

Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early.

Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Avsnitt(782)

Artistic License Redux

Artistic License Redux

Idaho was the first state to slap a slogan on a license plate, “Idaho Potatoes,” which may not seem like a big deal, but it turns out this idea would end up having outsized consequences, and not just ...

10 Feb 33min

The Em Dash

The Em Dash

The strange history of a punctuation mark that makes writing feel human, and why people now think it proves the opposite. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-...

3 Feb 39min

Constitution Breakdown #6: Adam Liptak

Constitution Breakdown #6: Adam Liptak

This is the sixth episode of our ongoing series breaking down the U.S. Constitution.This month, Roman and Elizabeth discuss Article III, which establishes the judicial branch, alongside New York Times...

30 Jan 1h

What’s in a Name

What’s in a Name

Throughout Africa and beyond, Zimbabweans are known for choosing some of the most bold, head-turning English-language names. Zimbabwean producer Kim Chakanetsa tells the story of how her country's jou...

27 Jan 26min

Audio Flux

Audio Flux

This week we're featuring Audio Flux, a short-form audio challenge where artists squeeze surprising stories into three minutes.Find out more about Audio Flux by visiting audioflux.orgFollow Audio Flux...

20 Jan 37min

Exit Interview With Michael Bierut

Exit Interview With Michael Bierut

A young designer faces an impossible brief and discovers the spark that will define his legendary career. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole...

13 Jan 36min

Mini-Stories: Volume 22

Mini-Stories: Volume 22

Performance changing gear, a Titanic era nurse with unbelievable resilience, and an ingenious art vending project reveal how innovation and endurance shape unexpected worlds. Subscribe to SiriusXM Pod...

6 Jan 33min

Beyond the 99% Invisible City

Beyond the 99% Invisible City

From rogue stop signs to rooftop mini golf, discover how chaos and creativity quietly shape the urban world. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a wh...

30 Dec 202539min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
rss-svart-marknad
avanzapodden
uppgang-och-fall
svd-tech-brief
rss-dagen-med-di
fill-or-kill
borsmorgon
lastbilspodden
affarsvarlden
rss-inga-dumma-fragor-om-pengar
tabberaset
kapitalet-en-podd-om-ekonomi
bathina-en-podcast
rss-den-nya-ekonomin
bilar-med-sladd