Full Spectrum
99% Invisible31 Aug 2021

Full Spectrum

In 2015 the world was divided into two warring factions overnight. And at the center of this schism was a single photograph. Cecilia Bleasdale took a picture of a dress that she planned to wear to her daughter's wedding and that photo went beyond viral. Some saw it as blue with black trim; others as white with gold trim. For his part, Wired science writer Adam Rogers knew there was more to the story -- a reason different people looking at the same object could come to such radically divergent conclusions about something as simple as color.

Rogers recently wrote a book titled Full Spectrum: How the Science of Color Made Us Modern. In this episode, Roman Mars talks with the author about how the pursuit to organize, understand, and create colors has been one of the driving forces shaping human history, starting with the story of this hotly debated piece of apparel from 2015 then winding back through built environments of global World's Fairs.

Full Spectrum

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Longbox (Repeat)

Longbox (Repeat)

Reporter Whitney Jones argues that R.E.M.’s Out of Time is the most politically significant album in the history of the United States. Because of its packaging. Longbox Please Vote. Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

27 Sep 201618min

The Trend Forecast

The Trend Forecast

Who decides that the color this season is “mint green” or that denim jackets are “back?” Of course, there’s top-down fashion, where couture houses and runway shows set a trend that trickles down through the rest of the industry. Then … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Sep 201615min

Making Up Ground

Making Up Ground

Large portions of San Francisco, New York City, Boston, Seattle, Hong Kong and Marseilles were built on top of human made land. What is now Mumbai, India, was transformed by the British from a seven-island archipelago to one contiguous strip … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

13 Sep 201618min

Public Works

Public Works

Infrastructure makes modern civilization possible. Roads, power grids, sewage systems and water networks all underpin society as we know it, forming the basis of our built environment … at least when they work. As Henry Petroski documents in The Road … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

6 Sep 201613min

On Average

On Average

In many ways, the built world was not designed for you. It was designed for the average person. Standardized tests, building codes, insurance rates, clothing sizes, The Dow Jones – all these measurements are based around the concept of an … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

23 Aug 201617min

Photo Credit

Photo Credit

Founded by architect Walter Gropius in 1919, the Bauhaus school in Germany would go on to shape modern architecture, art, and design for decades to come. The school sought to combine design and industrialization, creating functional things that could be … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

17 Aug 201618min

A Sea Worth its Salt

A Sea Worth its Salt

The largest body of water in California was formed by a mistake. In 1905, the California Development Company accidentally flooded a huge depression in the Sonora Desert, creating an enormous salty lake called the Salton Sea. The water is about … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

9 Aug 201617min

The Magic Bureaucrat

The Magic Bureaucrat

In 1996, President Bill Clinton and the Congress undertook a reform effort to redesign the welfare system from one that many believed trapped people in a cycle of dependence, to one, that in the President’s words, would give people “a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

3 Aug 201632min

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