Full Spectrum
99% Invisible31 Aug 2021

Full Spectrum

In 2015 the world was divided into two warring factions overnight. And at the center of this schism was a single photograph. Cecilia Bleasdale took a picture of a dress that she planned to wear to her daughter's wedding and that photo went beyond viral. Some saw it as blue with black trim; others as white with gold trim. For his part, Wired science writer Adam Rogers knew there was more to the story -- a reason different people looking at the same object could come to such radically divergent conclusions about something as simple as color.

Rogers recently wrote a book titled Full Spectrum: How the Science of Color Made Us Modern. In this episode, Roman Mars talks with the author about how the pursuit to organize, understand, and create colors has been one of the driving forces shaping human history, starting with the story of this hotly debated piece of apparel from 2015 then winding back through built environments of global World's Fairs.

Full Spectrum

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Structural Integrity (Rebroadcast)

Structural Integrity (Rebroadcast)

99% Invisible is honored to accept a 2015 Third Coast International Audio Festival award for Structural Integrity, a story of architectural engineering gone wrong, and then covertly made right. When it was built in 1977, the 59-story CitiCorp Center had … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

14 Okt 201523min

Rajneeshpuram

Rajneeshpuram

Indian philosopher and mystic Bhagwan Shree Rajneesh had a vision: he would build a Utopian city from the ground up, starting with 64,000 acres of muddy ranchland in rural Oregon. Purchased in 1981, this expanse was to become both a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Okt 201528min

Dead Letter Office

Dead Letter Office

When something is lost in the mail, it feels like it has disappeared into the ether, like it was sucked into a black hole, like it no longer exists. But, it turns out, a lot of the mail we think … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

30 Sep 201516min

A Sweet Surprise Awaits You

A Sweet Surprise Awaits You

On the night of March 30, 2005, the Powerball jackpot was 25 million dollars. The grand prize winner was in Tennessee, but all over the United States, one hundred and ten second-place winners came forward. Normally just three or four … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

23 Sep 201514min

Milk Carton Kids

Milk Carton Kids

On a Sunday morning in 1982, in Des Moines, Iowa, Johnny Gosch left his house to begin his usual paper route. A short time later, his parents were awakened by a phone call–it was a neighbor—their paper hadn’t come. When … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Sep 201516min

Reefer Madness

Reefer Madness

There are around 6,000 cargo vessels out on the ocean right now, carrying 20,000,000 shipping containers, which are delivering most of the products you see around you. And among all the containers are a special subset of temperature-controlled units known … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

9 Sep 201514min

Bathysphere

Bathysphere

In 1860, a chance find at sea forever changed our understanding of marine habitats, sparking an unprecedented push to explore a new world of possibilities far below the surface of our planet’s oceans. Deep sea life, previously thought possible down … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

2 Sep 201521min

The Great Restoration

The Great Restoration

Stirling, Scotland is the home of Stirling Castle, which sits atop a giant crag, or hill, overlooking the whole town of Stirling. There has been a castle on that hill since the 12th century at least, and maybe before, but … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

26 Aug 201529min

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