Full Spectrum
99% Invisible31 Aug 2021

Full Spectrum

In 2015 the world was divided into two warring factions overnight. And at the center of this schism was a single photograph. Cecilia Bleasdale took a picture of a dress that she planned to wear to her daughter's wedding and that photo went beyond viral. Some saw it as blue with black trim; others as white with gold trim. For his part, Wired science writer Adam Rogers knew there was more to the story -- a reason different people looking at the same object could come to such radically divergent conclusions about something as simple as color.

Rogers recently wrote a book titled Full Spectrum: How the Science of Color Made Us Modern. In this episode, Roman Mars talks with the author about how the pursuit to organize, understand, and create colors has been one of the driving forces shaping human history, starting with the story of this hotly debated piece of apparel from 2015 then winding back through built environments of global World's Fairs.

Full Spectrum

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Show of Force

Show of Force

During World War II, a massive recruitment effort targeted students from the top art schools across the country. These young designers, artists, and makers were being asked to help execute a wild idea that came out of one the nation’s most conservative organizations: the United … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

22 Apr 201519min

Perfect Security

Perfect Security

The pursuit of lock picking is as old as the lock, which is itself as old as civilization. But in the entire history of the world, there was only one brief moment, lasting about 70 years, where you could put … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Apr 201514min

The Calendar

The Calendar

A month is hardly a unit of measurement. It can start on any day of the week and last anywhere from 28 to 31 days. Sometimes a month is four weeks long, sometimes five, sometimes six. You have to buy … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

8 Apr 201516min

Sandhogs

Sandhogs

Eighty years ago, New York City needed another tunnel under the Hudson River. The Holland Tunnel and the George Washington Bridge could no longer handle the mounting traffic between New Jersey and Manhattan. Thus began construction of the Lincoln Tunnel. But this is not a … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

31 Mars 201524min

The Colour of Money (R)

The Colour of Money (R)

United States paper currency is so ubiquitous that to really look at its graphic design with fresh eyes requires some deliberate and focused attention. Pull a greenback out from your wallet (or look at a picture online) and really take … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

25 Mars 201521min

Devil’s Rope

Devil’s Rope

In the mid 1800s, not many (non-native) Americans had ever been west of the Mississippi. When Frederick Law Olmstead visited the west in the 1850s, he remarked that the plains looked like a sea of grasses that moved  “in swells after … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

18 Mars 201520min

Coin Check

Coin Check

The United States Military is not known for being touchy-feely. There’s not much hugging or head-patting, and superiors don’t always have the authority to offer a serviceman a raise or promotion. When a member of the Army, Navy, Air Force, Marine Corps, or Coast … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

11 Mars 201515min

Palm Reading

Palm Reading

Reports of palm theft have appeared in LA, San Diego, and Texas; palm rustling also gets a mention in Susan Orlean’s The Orchid Thief. To understand why someone would want to steal a palm tree, we need to understand their value—which has a lot to do … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Mars 201513min

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