Full Spectrum
99% Invisible31 Aug 2021

Full Spectrum

In 2015 the world was divided into two warring factions overnight. And at the center of this schism was a single photograph. Cecilia Bleasdale took a picture of a dress that she planned to wear to her daughter's wedding and that photo went beyond viral. Some saw it as blue with black trim; others as white with gold trim. For his part, Wired science writer Adam Rogers knew there was more to the story -- a reason different people looking at the same object could come to such radically divergent conclusions about something as simple as color.

Rogers recently wrote a book titled Full Spectrum: How the Science of Color Made Us Modern. In this episode, Roman Mars talks with the author about how the pursuit to organize, understand, and create colors has been one of the driving forces shaping human history, starting with the story of this hotly debated piece of apparel from 2015 then winding back through built environments of global World's Fairs.

Full Spectrum

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Heyoon

Heyoon

Growing up in Ann Arbor, Michigan, Alex Goldman was a misfit. Bored and disaffected and angry, he longed for a place to escape to. And then he found Heyoon. The only way to find out about Heyoon for someone to … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

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The Man of Tomorrow

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I’m willing to concede from the get-go that I might be wrong about the entire premise of this story, but Superman has never really worked for me as a character. I preferred the more grounded Marvel Comic book characters, like … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

20 Juni 201311min

Rebar and the Alvord Lake Bridge

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There’s something about rebar that fascinates me. If nothing else because there are very few things that invoke a fear of being skewered. My preoccupation with metal reinforcement bars dovetails nicely with a structure in San Francisco I’ve kind of … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

7 Juni 201310min

An Architect’s Code

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The Symphony of Sirens plus Soviet Design

The Symphony of Sirens plus Soviet Design

For the ancient Greeks, sirens were mythical creatures who sang out to passing sailors from rocks in the sea. Their music was so beautiful, it was said, that the sailors were powerless against it–they would turn their ships towards these … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

8 Maj 201323min

No Armed Bandit

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Americans have always had an uneasy relationship with gambling. To circumvent anti-gambling laws in the US, early slot machines masqueraded as vending machines. They gave out chewing gum as prizes, and those prizes could be redeemed for cash. That’s where … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

30 Apr 201317min

Game Changer

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Regardless of how you feel about basketball, you’ve got to appreciate the way it can bring groups of strangers together to share moments of pure adulation and collective defeat. That moment when time is running out, the team is down … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

15 Apr 201311min

The Modern Moloch

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On the streets of early 20th Century America, nothing moved faster than 10 miles per hour. Responsible parents would tell their children, “Go outside, and play in the streets. All day.” And then the automobile happened. And then automobiles began … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus.

4 Apr 201321min

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