#82: Are Paid AI Tools Worth It?, Big Google Bard Updates, and Big Tech’s AI-Driven Quarterly Earnings

#82: Are Paid AI Tools Worth It?, Big Google Bard Updates, and Big Tech’s AI-Driven Quarterly Earnings

In Episode 82 of The Marketing AI Show, discover the newest advancements in AI, where certain updates may feel like they are directly from a Sci-Fi movie. Hosts Paul Roetzer and Mike Kaput explore the rationale behind paid AI tools, the newest updates from Google Bard, and Big Tech's AI-driven quarterly earnings calls. 00:05:18 — Are paid AI tools worth the $30/user/month cost? 00:16:33 — Google Bard just got some more big updates 00:27:47 — Apple, Alphabet, Microsoft and Meta’s AI-Driven Earnings Calls 00:42:25 — Apple Vision Pro launches 00:49:25 — Who Owns Your Voice? 00:53:51 — The hottest new job in corporate America? Chief AI Officer. 00:57:11 — The First Human Received a Brain Implant from Elon Musk’s Neuralink 01:02:20 — Microsoft Copilot for Sales and Copilot for Service are now generally available 01:05:56 — Amazon announces Rufus, a new Gen AI-powered shopping experience This episode is brought to you by our sponsors: Today’s episode is brought to you by Marketing AI Institute’s AI for Writers Summit, happening virtually on Wednesday, March 6 from 12pm - 4pm Eastern Time. Following the tremendous success of the inaugural AI for Writers Summit in March 2023, which drew in 4,000 writers, editors, and content marketers, we are excited to present the second edition of the event, featuring expanded topics and even more valuable insights. During this year’s Summit, you’ll: Discover the current state of AI writing technologies. Uncover how generative AI can make writers and content teams more efficient and creative. Learn about dozens of AI writing use cases and tools. Consider emerging career paths that blend human + machine capabilities. Explore the potential negative effects of AI on writers. Plan for how you and your company will evolve in 2024 and beyond. The best part? Thanks to our sponsors, there are free ticket options available! To register, go to AIwritersummit.com -- This episode is also brought to you by our brand new Piloting AI 2024 course. Piloting AI 2024 is a collection of 18 on-demand courses designed as a step-by-step learning path for beginners at all levels, from interns to CMOs. More than 800 learners registered for the inaugural 2023 edition. The fully updated series, including a new Generative AI 101 course, is available on pre-sale now, and the full course launches this week on Thursday, Feb. 8. Go to PilotingAI.com to learn more. Listen to the full episode of the podcast: https://www.marketingaiinstitute.com/podcast-showcase Want to receive our videos faster? SUBSCRIBE to our channel! Visit our website: https://www.marketingaiinstitute.com Receive our weekly newsletter: https://www.marketingaiinstitute.com/newsletter-subscription Looking for content and resources? Register for a free webinar: https://www.marketingaiinstitute.com/resources#filter=.webinar Come to our next Marketing AI Conference: www.MAICON.ai Enroll in AI Academy for Marketers: https://www.marketingaiinstitute.com/academy/home Join our community: Slack: https://www.marketingaiinstitute.com/slack-group-form LinkedIn: https://www.linkedin.com/company/mktgai Twitter: https://twitter.com/MktgAi Instagram: https://www.instagram.com/marketing.ai/ Facebook: https://www.facebook.com/marketingAIinstitute

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Avsnitt(234)

#233: OpenAI Pauses Some AI Training, Anthropic Controversy, New State Opposition to Data Centers & AI Job Loss Among Young Workers

#233: OpenAI Pauses Some AI Training, Anthropic Controversy, New State Opposition to Data Centers & AI Job Loss Among Young Workers

OpenAI paused reinforcement learning on its most advanced models over cybersecurity concerns, saying its next model may cross a critical capability threshold. Paul's read: the labs aren't removing dan...

25 Aug 1h 27min

#232: Claude Watermarking, AI’s Environmental Impact, OpenAI Talent Drama & Anthropic’s Hidden Advisor

#232: Claude Watermarking, AI’s Environmental Impact, OpenAI Talent Drama & Anthropic’s Hidden Advisor

Claude will now watermark the content it generates, and the fight over what that means for writing, schoolwork, and "AI plagiarism" is only starting. Paul and Mike unpack the watermarking news, then m...

18 Aug 1h 23min

#231:  How Zapier Is Building an AI Marketing Brain

#231: How Zapier Is Building an AI Marketing Brain

Zapier's Chief Marketing and AI Transformation Officer Dan Slagen called a "code red" on his own marketing team, not because they were behind, but because he saw the bar moving from using AI to buildi...

13 Aug 35min

#230: Big Google AI Leadership Shakeups, New Details of OpenAI’s Agent Hack, White House AI Framework & OpenAI’s Astra Model Delayed

#230: Big Google AI Leadership Shakeups, New Details of OpenAI’s Agent Hack, White House AI Framework & OpenAI’s Astra Model Delayed

Google’s AI leadership is being reordered as Demis Hassabis changes roles, Jeff Dean departs after 27 years, and power appears to shift back toward Silicon Valley and Sergey Brin. But the bigger story...

11 Aug 1h 33min

#229: Q3 Trends Briefing - The Pope's AI Encyclical, AI Agents Hack Hugging Face, Fable 5 vs. Washington, and the Battle Over Open Weights

#229: Q3 Trends Briefing - The Pope's AI Encyclical, AI Agents Hack Hugging Face, Fable 5 vs. Washington, and the Battle Over Open Weights

A rogue AI agent hacked Hugging Face to cheat on its own test. The Pope wrote 43,000 words warning about AI. Washington pulled Fable 5 offline, then reversed course. Paul Roetzer and Mike Kaput count...

6 Aug 51min

#228: More Rogue AI Agents, AI Lab Staff Ask Washington to Pace Development, Continuing Battle Over Open Weights & OpenAI Previews Astra

#228: More Rogue AI Agents, AI Lab Staff Ask Washington to Pace Development, Continuing Battle Over Open Weights & OpenAI Previews Astra

Both OpenAI and Anthropic disclosed this week that AI agents escaped their safety tests and reached real organizations, and one model flagged its own action as wrong before carrying it out. Paul Roetz...

4 Aug 1h 35min

#227: How Good Karma Brands Got Serious About AI and Made It Stick

#227: How Good Karma Brands Got Serious About AI and Made It Stick

Good Karma Brands gave every teammate ChatGPT Enterprise on Labor Day. Less than a year later, 65% of the company uses AI daily. In the first episode of our AI Transformations series, presented by Goo...

30 Juli 36min

#226: OpenAI’s Rogue Model, Kimi K3, Open Weights Letter & Demis Hassabis Calls for AI Regulatory Body

#226: OpenAI’s Rogue Model, Kimi K3, Open Weights Letter & Demis Hassabis Calls for AI Regulatory Body

An AI agent slipped its sandbox and hacked a real company for days before anyone noticed and that single incident reframes everything else this week. Paul Roetzer and Mike Kaput connect it to Kimi K3'...

28 Juli 1h 44min

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