Alphabetical Order
99% Invisible1 Dec 2021

Alphabetical Order

In much of the western world, alphabetical order is simply a default we take for granted. It’s often the one we try first -- or the one we use as a last resort when all the other ordering methods fail. It’s boring, but it works, and it’s so ingrained that it’s hard to imagine not using it. But despite its endurance for most of its history, the alphabet wasn’t initially used to order much of anything. Judith Flanders, author of A Place For Everything, a history of alphabetical order, says that in societies like ancient Rome and early medieval Europe, writing implements were still rare. So what mattered most was organizing knowledge in a way that helped you to memorize it. And that was usually much easier to do in the order you naturally came across the information, like: chronologically, or by size, or geography, or region, or hierarchically.

Alphabetical Order

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Structural Integrity

Structural Integrity

When it was built in 1977, Citicorp Center (later renamed Citigroup Center, now called 601 Lexington) was, at 59 stories, the seventh-tallest building in the world. You can pick it out of the New York City skyline by its 45-degree … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

15 Apr 201423min

Title TK

Title TK

The name is important. It’s the first thing of any product you use or buy or see. The tip of the spear. You are bombarded by thousands of names every day. In this daily barrage, only the names that are … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

8 Apr 201415min

Barcodes

Barcodes

When George Laurer goes to the grocery store, he doesn’t tell the check-out people that he invented the barcode, but his wife used to point it out. “My husband here’s the one who invented that barcode,” she’d occasionally say. And … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

1 Apr 201416min

Call Now

Call Now

When it’s three o’clock in the morning and everything is going wrong in your life, there’s a certain kind of ad you might see on basic cable. Lawyers–usually guys–promise to battle the heartless, tight-wad insurance companies on your behalf. There’s … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Mars 201418min

The Fancy Shape

The Fancy Shape

Quatrefoil is the name of the four-lobed cloverleaf shape. It’s everywhere: adorning Gothic cathedrals, more modern churches, Rhode Island mansions, mission-style roofs in California, and decorating victorian homes from coast to coast. It’s embroidered on bedding, plastered on wallpaper, and … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

18 Mars 201414min

One Man is An Island

One Man is An Island

A few years ago, reporter Sean Cole was working on a radio story and needed to interview the rapper Busta Rhymes. Sean was living in Boston at the time, so he did a Google search for “Busta Rhymes” and “Boston” to see … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

11 Mars 201418min

Tunnel 57

Tunnel 57

At its peak, the Berlin Wall was 100 miles long. Today only about a mile is left standing. Compared with other famous walls in history, this wall had a pretty short life span. The Great Wall of China has been … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

5 Mars 201420min

UTBAPH

UTBAPH

It started with some Pittsburgh humor. Pittsburgh-based comedian Tom Muisal does a bit about a GPS unit that can give directions in “Pittsburghese.” Because in Pittsburgh, no one calls it “Interstate 376,” it’s “The Parkway.” It’s not “The Liberty Tunnel,” … Continue reading → Subscribe to SiriusXM Podcasts+ to listen to new episodes of 99% Invisible ad-free and a whole week early. Start a free trial now on Apple Podcasts or by visiting siriusxm.com/podcastsplus. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

25 Feb 201415min

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