Mike and Chara Smith - Designing for the love of the game

Mike and Chara Smith - Designing for the love of the game

I’ve followed Mike Smith ever since he designed the Perplexity brand identity and quickly realized he’s one of the most creative designers I’ve ever seen. Turns out his wife Chara is a positioning mastermind too so it makes sense why Smith & Diction is one of the hottest agencies in the game today.

So this week’s episode is a deep dive into brand strategy and what it takes to stand out in 2025 and beyond. We get into:

  • What it takes to stand out in an AI world
  • Their hacks for cracking a brand strategy
  • Why the best brands have lots of “moves”
  • Mike’s #1 piece of advice for younger designers
  • What people really mean when they say “timeless”
  • Their experience using Visual Electric in brand design
  • Positioning Smith & Diction in today’s agency landscape
  • a lot more

  • We talk about how they used Visual Electric for their latest project (Alma Food). ⭐ Don’t forget you can use the code DIVECLUB to get your first month free.
  • You can also check out the episode with Colin Dunn (CEO of Visual Electric)
  • Mike says to make sure you watch the episode with Phi from Perplexity
  • We talk about Topo, Cotopaxi and Steady bags

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Avsnitt(216)

John Bai - The Grok Bot design journey

John Bai - The Grok Bot design journey

Grok Bot has been going viral the last two weeks so this week's episode is a behind-the-scenes of the design journey with John Bai (who was the first NYC design hire at Cursor).He screen-shares a ton ...

25 Aug 48min

Patrick Morgan - Building a custom prototyping playground

Patrick Morgan - Building a custom prototyping playground

This week's episode is with Patrick Morgan and we're doing a deep dive into the prototyping environment he built for Sublime Security.What started as an attempt to organize his team’s prototypes ended...

18 Aug 54min

Kyle Zantos - Our AI design workflows have changed (again)

Kyle Zantos - Our AI design workflows have changed (again)

This week's episode is with Kyle Zantos who is officially the first person to make three appearances on Dive Club đŸ«ąSeems like AI totally transforms the design process every few months so Kyle and I p...

11 Aug 51min

Nate Parrott - How a Side Project Became Claude Design

Nate Parrott - How a Side Project Became Claude Design

Did you know Claude Design started off as a side project from one person?That's what this week's episode with Nate Parrott is all about. He shares the origin story along with a ton of examples of how ...

4 Aug 52min

Charlie Deets - Designing the internet computer

Charlie Deets - Designing the internet computer

Charlie Deets (https://x.com/charliedeets) has designed Safari, Arc, and now Dia
Needless to say he knows a thing or two about designing browsers 😅So in this week’s episode Charlie shares the princip...

29 Juli 54min

Pablo Stanley - Protecting your creativity in an AI world

Pablo Stanley - Protecting your creativity in an AI world

Pablo Stanley (https://www.pablostanley.com/) has built as many creative tools as anyone in our industry.So in this episode he gives us a behind-the-scenes of his latest creations (including how he pr...

21 Juli 51min

Jason Yuan - Designing 99 "No"s for a single "Yes"

Jason Yuan - Designing 99 "No"s for a single "Yes"

Jason Yuan (https://x.com/jasonyuan) has one of the most fascinating minds in design so naturally I like to keep tabs on what he is creating 😎This episode is a deep dive into Jason Yuan’s creative pr...

15 Juli 57min

Meaghan Choi - Designing Claude Code (and what's coming next)

Meaghan Choi - Designing Claude Code (and what's coming next)

It kinda feels like how design operates at Anthropic is consistently 3-6 months ahead of the rest of the industry.As a result, Meaghan Choi (https://x.com/meaghaneschoi) (Design Lead for Claude Code) ...

8 Juli 53min

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