Weekly Digital Marketing Update 10/25 | Netflix User Growth, OTT Overview, and Targeting On Digital

Weekly Digital Marketing Update 10/25 | Netflix User Growth, OTT Overview, and Targeting On Digital

Digital Ad Market Update: 10/19-10/25 2018

This week in digital news:

Netflix user growth exceeds their quarterly goal by close to 2 million users. Yes, more ex's everyday are waking up to their past partners parting ways on Netflix.

What is OTT? Hint: It's what you are spending most of your free time on now. Listen in at 08:40 to find out what you should already know!

Tim Cook vs. Data Industrial Complex. Basically, Apple is mad and unveiling a new strategy against the encroaching deep learning AI tide.


Last, Targeting on digital is the differentiating factor between traditional media, but remember what we just said about the deep learning tide?

00:01:45 Netflix user growth
00:08:40 OTT overview
00:13:08 Walmart vs. OTT's
00:28:25 Tim Cook vs. Data Industrial Complex
00:36:38 Targeting on digital

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