#138: Introducing GPT-4.5, Claude 3.7 Sonnet, Alexa+, Deep Research Now in ChatGPT Plus & How AI Is Disrupting Writing

#138: Introducing GPT-4.5, Claude 3.7 Sonnet, Alexa+, Deep Research Now in ChatGPT Plus & How AI Is Disrupting Writing

AI is getting smarter—and more emotionally aware. This week, Mike and Paul highlight the biggest AI news and releases, with a major focus on how artificial intelligence is evolving to understand emotions. They break down the latest updates on GPT-4.5 and Claude 3.7 Sonnet, Amazon’s Alexa+ revamp, the significance of deep research as a use-case, and the impact of AI on writing. Plus, don’t miss our rapid-fire roundup covering even more developments in AI. Access the show notes and show links here This episode is brought to you by our AI for Writers Summit. The Summit takes place virtually from 12:00pm - 4:30pm ET on Thursday, March 6. There is a free registration option, as well as paid ticket options that also give you on-demand access after the event. To register, go to www.aiwritersummit.com This episode is also brought to you by our 2025 State of Marketing AI Report: Last year, we uncovered insights from nearly 1,800 marketing and business leaders, revealing how AI is being adopted and utilized in their industries. This year, we’re aiming even higher—and we need your input. Take a few minutes to share your perspective by completing this year’s survey at www.stateofmarketingai.com. Timestamps: 00:04:55 — GPT-4.5 00:19:58 — Claude 3.7 Sonnet 00:28:20 — Amazon’s New Alexa 00:40:13 — Apple Siri in 2027 00:46:02 — ChatGPT Deep Research Now Available to All Paying Users, & Voice Mode for All 00:52:22 — Agency > Intelligence 01:00:22 — Meta plans standalone Meta AI app 01:04:33 — Robots in the Home and Workplace 01:08:35 — Lmarena.ai Prompt-to-Leaderboard 01:11:43 — David Perell on how writing is changing thanks to AI 01:17:01 — AI’s Impact on the Future of HubSpot 01:21:15 — Listener Questions 01:23:43 — AI Text to Voice Releases Visit our website Receive our weekly newsletter Join our community: Slack LinkedIn Twitter Instagram Facebook Looking for content and resources? Register for a free webinar Come to our next Marketing AI Conference Enroll in AI Academy for Marketers

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Avsnitt(233)

#232: Claude Watermarking, AI’s Environmental Impact, OpenAI Talent Drama & Anthropic’s Hidden Advisor

#232: Claude Watermarking, AI’s Environmental Impact, OpenAI Talent Drama & Anthropic’s Hidden Advisor

Claude will now watermark the content it generates, and the fight over what that means for writing, schoolwork, and "AI plagiarism" is only starting. Paul and Mike unpack the watermarking news, then m...

18 Aug 1h 23min

#231:  How Zapier Is Building an AI Marketing Brain

#231: How Zapier Is Building an AI Marketing Brain

Zapier's Chief Marketing and AI Transformation Officer Dan Slagen called a "code red" on his own marketing team, not because they were behind, but because he saw the bar moving from using AI to buildi...

13 Aug 35min

#230: Big Google AI Leadership Shakeups, New Details of OpenAI’s Agent Hack, White House AI Framework & OpenAI’s Astra Model Delayed

#230: Big Google AI Leadership Shakeups, New Details of OpenAI’s Agent Hack, White House AI Framework & OpenAI’s Astra Model Delayed

Google’s AI leadership is being reordered as Demis Hassabis changes roles, Jeff Dean departs after 27 years, and power appears to shift back toward Silicon Valley and Sergey Brin. But the bigger story...

11 Aug 1h 33min

#229: Q3 Trends Briefing - The Pope's AI Encyclical, AI Agents Hack Hugging Face, Fable 5 vs. Washington, and the Battle Over Open Weights

#229: Q3 Trends Briefing - The Pope's AI Encyclical, AI Agents Hack Hugging Face, Fable 5 vs. Washington, and the Battle Over Open Weights

A rogue AI agent hacked Hugging Face to cheat on its own test. The Pope wrote 43,000 words warning about AI. Washington pulled Fable 5 offline, then reversed course. Paul Roetzer and Mike Kaput count...

6 Aug 51min

#228: More Rogue AI Agents, AI Lab Staff Ask Washington to Pace Development, Continuing Battle Over Open Weights & OpenAI Previews Astra

#228: More Rogue AI Agents, AI Lab Staff Ask Washington to Pace Development, Continuing Battle Over Open Weights & OpenAI Previews Astra

Both OpenAI and Anthropic disclosed this week that AI agents escaped their safety tests and reached real organizations, and one model flagged its own action as wrong before carrying it out. Paul Roetz...

4 Aug 1h 35min

#227: How Good Karma Brands Got Serious About AI and Made It Stick

#227: How Good Karma Brands Got Serious About AI and Made It Stick

Good Karma Brands gave every teammate ChatGPT Enterprise on Labor Day. Less than a year later, 65% of the company uses AI daily. In the first episode of our AI Transformations series, presented by Goo...

30 Juli 36min

#226: OpenAI’s Rogue Model, Kimi K3, Open Weights Letter & Demis Hassabis Calls for AI Regulatory Body

#226: OpenAI’s Rogue Model, Kimi K3, Open Weights Letter & Demis Hassabis Calls for AI Regulatory Body

An AI agent slipped its sandbox and hacked a real company for days before anyone noticed and that single incident reframes everything else this week. Paul Roetzer and Mike Kaput connect it to Kimi K3'...

28 Juli 1h 44min

#225: GPT-5.6, ChatGPT Work, Enterprise Agents, AI 2040 & Apple Sues OpenAI

#225: GPT-5.6, ChatGPT Work, Enterprise Agents, AI 2040 & Apple Sues OpenAI

OpenAI shipped GPT-5.6, ChatGPT Work, and GPT-Live this week, and the real story is the move from chat to computer-use agents. Paul and Mike break down what changed, then get into enterprise AI agents...

14 Juli 1h 33min

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