Sounds Profitable8 Juni 2023

Spotify Downsizes 2% of Podcast Workforce & 2 Other Stories

Articles covered: Spotify to Slash Podcast Workforce, Combine Parcast and Gimlet Studios in New Round of Cuts “How Do We Pivot?”: Podcasting Turns to M&A and Cost-Cutting Why advertisers are reconsidering keyword blocklists as brand safety approaches to hard news Growing Up with Podcasts: The Gen Z Podcast Listener Report The State of Audio Technology Report Is YouTube Eating Podcasts? Cumulus Media And Signal Hill Insights’ Podcast Download – Spring 2023 Report Hot Pod coverage of audiobook surveys.Quick Hits

iOS 17: What’s new for Apple Podcasts. During the 2023 Worldwide Developers Conference, Apple announced upcoming changes in iOS 17 that will impact Apple Podcasts. Search filters, episode art, and a new listening experience are among the new features. Developers currently have access to a beta, while public beta testing is slated for later this month.
Podcasting’s Biggest Opportunity by Tom Webster. Podcasting is becoming more competitive and less collegial every year. Is that a good thing, a bad thing, or just inevitable? Tom Webster suggests there is still an important job we all need to collaborate on first.
Triton Audio Marketplace Expands Basis Technologies Partnership to Support Advertising Across Digital and Broadcast Radio Segments. The new arrangement aims to enable marketers to streamline and consolidate content across all audio segments (podcasting, streaming, and terrestrial broadcast radio) via the Triton Audio Marketplace.
Canadian Branded Podcast Agency Seeks Bad Reviews for its New Show. JAR Audio’s new ‘tell all’ about the branded podcast industry, pitched as part advice column and part sketch comedy, is asking be ruthlessly critical of the show during its upcoming launch window.
Finally: the Sounds Profitable press release portal is now open! You can now submit your press releases directly to Sounds Profitable via the new portal at SoundsProfitable.com/press. In fact, the last two Quick Hits are pulled directly from our press release section. Head over now and amplify your podcast industry-related news and announcements.

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U.S. Radio Sees Political Surge, Apple Music's AI Label, & More

This week in the business of podcasting:Apple Music now mandates "Made With AI" labels on AI-generated tracks, a music-distribution move that signals how fast audio platforms are formalizing AI disclo...

28 Aug 3min

Podscribe Launches YouTube-Only Attribution, Creators Going Programmatic, & More

Today in the business of podcasting:Podscribe launched YouTube-only modeled attribution, closing a measurement gap for influencer campaigns that run only on YouTube by anchoring probabilistic modeling...

27 Aug 3min

Why Research Drives Podcast Returns, Video Podcasting Goes Mainstream, & More

Today in the business of podcasting:Signal Hill Insights' Paul Riismandel breaks down four ways audience research drives return in podcasting, from uncovering whitespace to proving value to advertiser...

26 Aug 3min

Political Radio Spend Jumps Before Midterms, How TikTok Boxing Impacts Categories & More

Today in the business of podcasting:Political ad spending on radio has jumped 22% in the past month to $124 million, and with AdImpact projecting $6.1 billion in total 2026 political advertising, the ...

25 Aug 5min

IAB Announces Podcast Upfront Agenda, Apple Music On AI Labeling, & More

Today in the business of podcasting:The IAB has revealed the full agenda for its 2026 Podcast Upfront, the invitation-only event landing September 16 between the Sounds Profitable Business Summit and ...

24 Aug 4min

YouTube Defines the "Engaged View", Podcasting's Place @ SXSW 2027, & More

This week in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week ...

21 Aug 7min

Podcasting's Place @ SXSW 2027, Magellan AI's H1 Ireland Benchmarks, & More

Today in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for ...

20 Aug 6min

The 2027 Ambies Open for Submissions, IAB Labels AI-Made Ads, & More

Today in the business of podcasting:The Podcast Academy opened submissions for the 2027 Ambies, spanning 23 show categories. This cycle adds Best Music Podcast, Episode of The Year, and a new Advertis...

19 Aug 6min