Sounds Profitable16 Juni 2023

Podcast Listeners Receptive to Political Ads & 2 Other Stories

This week's stories: Podcast listeners well disposed to political ads (Veritonic)Let’s Think about Podcast Consumers, Not Just Listeners Can A Million Ads Simplify Hyperlocal Audio Ads By Creating Even More Of Them?Partner Events: “Demystifying Brand Lift: Measuring How Audio Ad Campaigns Resonate with Listeners.” “How Creative Testing Drives Success in Audio.”“The Podcast Opportunity: Buyer Perceptions of Podcast Advertising”Quick Hits:

What AI Will Never be Able to Do That People Can by Scott Klass. With AI discourse focusing on the hypotheticals of replacing on-air talent, SoundStack CMO Klass addresses the need for a human experience in the customer service side of advertising.
Is the podcast bubble starting to burst? by Nick Bonyhady. A look at podcasting’s listener growth (and recent lack thereof) in Australia, showing there’s less of a balloon and more of a new normal catching up to the statistical anomaly of the surge in new podcasts spurred by pandemic.
Podsights goes free-to-use and rebrands as Spotify Ad Analytics by Reem Makari. Rebranded to Spotify Ad Analytics, the platform offers free pixel tracking and has expanded to more countries. Brand lift studies are still Spotify app only, but are included for free with campaigns that meet a minimum spend and reach threshold.
Podscribe Launches Automated Ad Scoring The new tool, powered by ChatGPT, automatically grades the quality of ad reads on a scale of 1 to 10 using criteria like how clearly the product was endorsed, and how personalized the recommendation was.
Narrativ Launches Mobile App Open Beta. Generative AI startup Narrativ generates audio versions of news articles and monetizes via audio ads. The mobile app currently hosts content from several collegiate newspapers and will soon incorporate national news and Associated Press articles.

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Building Podcasting's Next Legacy Brands, Audio Advertising Posts Fresh Gains & More

Today in the business of podcasting:Trailer Park: The Podcast Trailer Podcast launches a three-part miniseries built on Coleman Insights research, developed with NOVA Entertainment and Pantheon Podcas...

31 Aug 5min

U.S. Radio Sees Political Surge, Apple Music's AI Label, & More

This week in the business of podcasting:Apple Music now mandates "Made With AI" labels on AI-generated tracks, a music-distribution move that signals how fast audio platforms are formalizing AI disclo...

28 Aug 3min

Podscribe Launches YouTube-Only Attribution, Creators Going Programmatic, & More

Today in the business of podcasting:Podscribe launched YouTube-only modeled attribution, closing a measurement gap for influencer campaigns that run only on YouTube by anchoring probabilistic modeling...

27 Aug 3min

Why Research Drives Podcast Returns, Video Podcasting Goes Mainstream, & More

Today in the business of podcasting:Signal Hill Insights' Paul Riismandel breaks down four ways audience research drives return in podcasting, from uncovering whitespace to proving value to advertiser...

26 Aug 3min

Political Radio Spend Jumps Before Midterms, How TikTok Boxing Impacts Categories & More

Today in the business of podcasting:Political ad spending on radio has jumped 22% in the past month to $124 million, and with AdImpact projecting $6.1 billion in total 2026 political advertising, the ...

25 Aug 5min

IAB Announces Podcast Upfront Agenda, Apple Music On AI Labeling, & More

Today in the business of podcasting:The IAB has revealed the full agenda for its 2026 Podcast Upfront, the invitation-only event landing September 16 between the Sounds Profitable Business Summit and ...

24 Aug 4min

YouTube Defines the "Engaged View", Podcasting's Place @ SXSW 2027, & More

This week in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week ...

21 Aug 7min

Podcasting's Place @ SXSW 2027, Magellan AI's H1 Ireland Benchmarks, & More

Today in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week for ...

20 Aug 6min