Bumper on New YouTube View, Reframing Podcast Advertising, & More
Today in the business of podcasting:Oxford Road's Dan Granger argues that YouTube's decision to redefine how it counts views, a change Bumper's Dan Misener found inflates play counts by nearly double,...
1 Sep 4min
Building Podcasting's Next Legacy Brands, Audio Advertising Posts Fresh Gains & More
Today in the business of podcasting:Trailer Park: The Podcast Trailer Podcast launches a three-part miniseries built on Coleman Insights research, developed with NOVA Entertainment and Pantheon Podcas...
31 Aug 5min
U.S. Radio Sees Political Surge, Apple Music's AI Label, & More
This week in the business of podcasting:Apple Music now mandates "Made With AI" labels on AI-generated tracks, a music-distribution move that signals how fast audio platforms are formalizing AI disclo...
28 Aug 3min
Podscribe Launches YouTube-Only Attribution, Creators Going Programmatic, & More
Today in the business of podcasting:Podscribe launched YouTube-only modeled attribution, closing a measurement gap for influencer campaigns that run only on YouTube by anchoring probabilistic modeling...
27 Aug 3min
Why Research Drives Podcast Returns, Video Podcasting Goes Mainstream, & More
Today in the business of podcasting:Signal Hill Insights' Paul Riismandel breaks down four ways audience research drives return in podcasting, from uncovering whitespace to proving value to advertiser...
26 Aug 3min
Political Radio Spend Jumps Before Midterms, How TikTok Boxing Impacts Categories & More
Today in the business of podcasting:Political ad spending on radio has jumped 22% in the past month to $124 million, and with AdImpact projecting $6.1 billion in total 2026 political advertising, the ...
25 Aug 5min
IAB Announces Podcast Upfront Agenda, Apple Music On AI Labeling, & More
Today in the business of podcasting:The IAB has revealed the full agenda for its 2026 Podcast Upfront, the invitation-only event landing September 16 between the Sounds Profitable Business Summit and ...
24 Aug 4min
YouTube Defines the "Engaged View", Podcasting's Place @ SXSW 2027, & More
This week in the business of podcasting:SXSW will make podcasting a core pillar in 2027 with its first-ever four-day Podcast Festival, and Podcast Movement Evolutions returns to Austin that same week ...
21 Aug 7min
