Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep338: Romi Davidor | Director, CatalystIL

Ep338: Romi Davidor | Director, CatalystIL

In 2018 Romi joined the Israel Innovation Institute with a clear vision of forming a professional, first of its kind community in the field of innovation management in organizations, corporates, and on a geographical level. Following this passion, Romi co-founded and today the Director of CatalystIL community, with more than 2300 community members, 200 innovation managers, and 100+ professionals- all part of the ecosystem.

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Ep337: Badri Rajasekar | Founder & CEO, Jamm

Ep337: Badri Rajasekar | Founder & CEO, Jamm

Badri is the founder and CEO of Jamm, a lightweight voice and video collaboration tool for remote and distributed teams. Prior to Jamm, he was CTO and SVP of Engineering at TokBox, now part of Nexmo (Vonage’s API platform), where he led the core engineering and operations teams. Before joining TokBox, Badri worked at Microsoft in the Core Operating Systems Division (COSD). Badri has an MS in Computer Science from Stanford University.

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Ep336: Seema Johnson | Co-Founder & COO, Nuggets

Ep336: Seema Johnson | Co-Founder & COO, Nuggets

Seema is Co-Founder & COO at Nuggets, an award-winning, decentralized, self-sovereign identity and payment platform that offers exceptional protection for customer data, as well as a frictionless customer experience. In 2020,  Seema won Deutsche Bank’s Female Fintech Competition and Women in Payments’ Unicorn Challenge. She was awarded the Booking.com Technology Playmaker Entrepreneur of the Year, and listed as one of the Most Influential Women in Payments, by PaymentsSource.

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Ep334: Sevda Memet | Co-Managing Director, Cardinal Ventures

Ep334: Sevda Memet | Co-Managing Director, Cardinal Ventures

Sevda Memet, from Constanta, Romania, is pursuing a master’s degree in Business Administration at Stanford Graduate School of Business, and a master’s degree in Public Policy at Stanford School of Humanities and Sciences as a Knight-Hennessy Scholar in the inaugural cohort of the scholarship program. She graduated summa cum laude with a medical degree from Ovidius University Constanta and worked as a Chief Resident in Hematology-Oncology and Rare Diseases in the Romanian public healthcare system. She was awarded the 2018 Ten Outstanding Young People of Romania and aspires to help cancer patients by creating the first oncological system in Romania that will focus on integrated medicine and genetic testing. At Stanford, Sevda holds the following roles and distinctions: Co-President of the Graduate Student Council (Stanford Public Policy Program), Co-Managing Director of Cardinal Ventures (Stanford’s non-profit student-led startup accelerator program), 2021 Global Leaders and Innovators in Human and Planetary Health Fellow and 2020 Stanford US-Russia Fellow in the Biosecurity and Public Health Group.

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Ep335: Boaz Gaon | Founder and CEO, Wisdo

Ep335: Boaz Gaon | Founder and CEO, Wisdo

Boaz is the CEO and Founder of Wisdo, an award-winning platform going beyond the Social Graph by connecting people to others who've "been there", are helpful, and are available to chat within 10 seconds and less. Wisdo reduces feelings of isolation by 70% within the first 2 weeks of using the app.Boaz founded Wisdo after losing his father to cancer and witnessing up close - how unnecessarily impossible it is in times of need, to find someone who ticks all three boxes: someone who's helpful, relevant, and instantly available. Previous to Wisdo, Boaz was a journalist and social activist.

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Ep333: Polly Taylor-Pullen | Business Development at Nivo

Ep333: Polly Taylor-Pullen | Business Development at Nivo

Polly joined Nivo in 2019 from Bureau van Dijk, a Moody’s Analytics Company, where she consulted large corporates and financial services organizations on how to modernize and implement risk (AML/KYC/credit) assessment software. In less than five years, she was promoted from a Business Development Executive role to Account Director, where she managed global FTSE 250 clients. She was listed in Tech Nation’s ’10 inspiring women powering tech in the North West’ and is a regular panelist at fin-tech events in Manchester.

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Ep332: Asaf Ezra | Co-Founder & CEO,  Granulate

Ep332: Asaf Ezra | Co-Founder & CEO, Granulate

Talpiot program alum, Asaf continued his IDF service as a commander in the elite 8200 intelligence unit. He previously held positions as R&D Team Leader and Project Manager where he led 30+ researchers, engineers and analysts in large-scale projects. Co-founding Granulate, he hopes to democratize performance and build a world without performance loss.

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Ep330: Rina Vernovskaya | CEO, 280 Group

Ep330: Rina Vernovskaya | CEO, 280 Group

Rina Vernovskaya is the CEO of 280 Group, the world’s leading product management training and consulting company. Her team provides custom solutions to help product management teams deliver customer-focused products that matter. Prior to 280 Group, Rina was an analyst in McKinsey & Co’s investment office and in the Leadership Program at MetLife. She holds a BA in Economics and European Studies from Amherst College and an MBA from Harvard Business School.

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