Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep124: Shachar Peled | Europe Correspondent at Channel 13 News

Ep124: Shachar Peled | Europe Correspondent at Channel 13 News

Shachar Peled is a foreign affairs multimedia journalist, currently the Europe Correspondent for Israel’s News 13 and a contributor to Haaretz newspaper. She’s a former CNN producer and writer, and was a launch team member of media startup i24news, the first-ever multi-language international news channel in the Middle East. She’s a staunch advocate of social issues, from gender equality to human rights, and has focused her storytelling on these topics.

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Ep126: Meagen Eisenberg | Chief Marketing Officer at TripActions

Ep126: Meagen Eisenberg | Chief Marketing Officer at TripActions

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Ep125: David Tennenhouse | Chief Research Officer at VMware

Ep125: David Tennenhouse | Chief Research Officer at VMware

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Ep122: Liraz Margalit | Behavioral Economics & Customer Experience

Ep122: Liraz Margalit | Behavioral Economics & Customer Experience

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Ep127: Gadi Bashvitz | President & Chief Customer Officer of NeuraLegion

Ep127: Gadi Bashvitz | President & Chief Customer Officer of NeuraLegion

Gadi Bashvitz in the President & Chief Customer Officer at NeuraLegion. A fast growing application security company providing application security from build to compliance. Originally from Israel and having grown up in a number of countries Gadi started his hi-tech career in product management. He has been in the US for the last 17 years and has been leading sales, customer success and marketing organizations throughout that period. Gadi has been part of some amazing success stories including Verint, Merced Systems and Nice Systems.

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Ep128: Neil M Schloss | VP and Chief Financial Officer at Ford Mobility

Ep128: Neil M Schloss | VP and Chief Financial Officer at Ford Mobility

Neil was a former VP and CFO of Ford Mobility and VP and Treasurer for Ford Motor Company. He joined Ford in 1982.  In 1991, he joined the Treasurer's Office and held numerous positions in corporate treasury culminating in becoming VP Treasurer in 2007.  In July 2016 he took on the role of CFO for Ford Mobility, a newly created subsidiary.  Neil retired from Ford after 36 years at year-end 2018.  Since retiring, Neil has taken on the roles of independent director at Karamba Security, has joined the advisory board of OurCrowd, and has joined the board of BNP Paribas USA, Inc.  Neil is also on the non-profit board of Kids Kicking Cancer, whose mission is to ease the pain of very sick children while empowering them to heal physically, spiritually and emotionally.

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Ep129: Hadas Bergman | MBA Candidate at Harvard Business School

Ep129: Hadas Bergman | MBA Candidate at Harvard Business School

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Ep117: Jeff Hyman | Chief Executive Officer at LWD Advisors Inc.

Ep117: Jeff Hyman | Chief Executive Officer at LWD Advisors Inc.

Jeff is the CEO of LWD Advisors, Inc., a Legal, HR and Business consulting firm focused on emerging growth companies. Previously he held several Executive roles at companies including Google, Pebble Technology Corp., Apple and Intel. He has volunteered thousands of hours in pro bono legal service through organizations like AIDS Legal Services and others. Jeff is also an Adjunct Professor at Santa Clara University’s School of Law.

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