Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep1037: Mati Ram | CEO Adscale

Ep1037: Mati Ram | CEO Adscale

New Episode Alert! Ready for a dose of inspiration? Tune in to the latest episode of 20 Minute Leaders featuring Mati Ram, the CEO and Founder of AdScale. Mati is an entrepreneur with over 20 years of experience in high-Tech. From founding Dynasec—a risk management software company that got snapped up by Check Point—to running AdScale, an innovative platform for eCommerce, he's got loads to share. But wait, there's more! Mati's a double threat with a BA and an MBA, plus he's an amateur author. If you've ever wondered how to combine passion, expertise, and education to build something amazing, this is your chance to learn from the best. Don't miss out—catch this episode to fuel your entrepreneurial fire! #20MinuteLeaders #MatiRam #Entrepreneurship #AdScale #eCommerce #Startups

20 Sep 202321min

Ep1036: Yotam Idan | Co-Founder & CEO, WeSki

Ep1036: Yotam Idan | Co-Founder & CEO, WeSki

Strap in for a rollercoaster of a chat on 20 Minute Leaders! We're diving deep with Yotam Idan, Co-Founder & CEO of WeSki. Yotam shares how his team navigated the pandemic with the mindset of "survive and thrive." From glimpsing the "hockey stick" growth of success to the tough decision of whether to let go of a dream, Yotam opens up about the journey that has made WeSki what it is today. Skiing since he was 4 and programming since his time in the 8200 unit, Yotam has a unique blend of passion and skill that’s hard to ignore. Don't miss out on this episode that’s jam-packed with insights and inspiration!

7 Sep 202322min

Ep1035: Jhaymee Tynan | Principal, Healthcare Services, Korn Ferry

Ep1035: Jhaymee Tynan | Principal, Healthcare Services, Korn Ferry

Get ready to be inspired by the incredible Jhaymee Tynan! She's not just an award-winning strategist and culture leader, but also a wellness champion who's making waves in the world of healthcare. Known for her values of empathy and kindness, she's redefining workplaces everywhere. Former AVP of Integration at Atrium Health in Charlotte, now shining bright as a key player in Egon Zehnder's global Health Services, Public and Social Sector, and Diversity, Equity and Inclusion practices in DC. Let's dive into her journey and soak up those positive vibes! #JhaymeeTynan #EmpathyInAction #WorkplaceWellness

24 Aug 202320min

Ep1034: Roy Akerman | Co-Founder, CEO, Rezonate

Ep1034: Roy Akerman | Co-Founder, CEO, Rezonate

In this episode of 20 Minute Leaders, Michael hosts Roy Akerman, former head of the operational unit for countering espionage and cyber terrorism in the Israeli Prime Minister's Office, where he also met his Co-Founder of their cloud protection startup, Ori Amiga. After leading creative operations to protect the state's infrastructure, they decided to develop a platform that will solve what they define as the next challenge for big companies: identity-based threats to the company's systems.Rezonate, an identity-centric security platform, locates sophisticated unusual behaviors within an organization's systems, among customers, employees, etc.—and presents the organization with a sort of storyline view of where the treatment of each problem stands.Roy, the CEO of Rezonate, will talk about the next challenges in the field of cloud security and his passionate career path.

25 Juli 202319min

Ep1033: Omer Egozi | Co-Founder & CEO, Triplan

Ep1033: Omer Egozi | Co-Founder & CEO, Triplan

Dive into the fascinating world of travel tech with the newest episode of 20 Minute Leaders! Join us on 20 Minute Leaders for a whirlwind adventure with Omer Egozi, Co-founder and CEO of Trip Plan! Discover his lifelong passion for travel and the origins of his innovative travel-tech venture. Tune in for an exciting exploration of travel, technology, and global experiences in just 20 minutes. Don't miss out! #Podcast #TravelTech #TechLeaders #Innovation #TripPlan #20MinuteLeaders

10 Juli 202322min

Ep1032: Tali Gross | CEO, SixtyFive

Ep1032: Tali Gross | CEO, SixtyFive

With the rising cost of living, millions of American seniors find themselves in economic hardship. Don't miss this episode with Tali Gross, CEO and Co-founder of SixtyFive. Discover how their home equity investment (HEI) product empowers seniors to transform their home equity into an accessible income on demand.

29 Juni 202321min

Ep1031: Donna Griffit | Corporate Storyteller

Ep1031: Donna Griffit | Corporate Storyteller

Donna Griffit, Corporate Storyteller, has worked globally for over 16 years with Fortune 500 companies, Start-Ups and investors in a wide variety of industries. She has consulted and trained clients in over 30 countries, helping them create, edit and deliver verbal and written presentations, pitches and messages. Donna has the ability to magically spin raw data into compelling stories that captivate audiences and drive to results. Through her guidance clients have raised over half a billion dollars. To learn more, visit DonnaGriffit.com

6 Juni 202321min

Ep1030: Lior Handelsman | General Partner, Grove Ventures

Ep1030: Lior Handelsman | General Partner, Grove Ventures

Lior Handelsman is a General Partner at Grove Ventures, a leading early-stage VC fund with more than half-a-billion dollars under management. Grove Ventures partners early with exceptional Israeli entrepreneurs who believe that the Deep Future is now and are ready to build it. As a General Partner, Lior led the fund’s investments in companies like Protai, NoTraffic, Luminescent, Protai, Teramount, Mirato, and Vocai, among others. Prior to joining Grove Ventures, Lior was one of the founders of SolarEdge (NASDAQ:SEDG). He took part in inventing and developing the company’s technology and saw it grow from a small startup to a multi-billion dollar global company, with a market leadership position in the smart and renewable energy markets. Before SolarEdge, Lior spent 11 years leading research and development teams and directing large-scale, multidisciplinary R&D projects in power electronics, analog design, communications, and signal processing at the Intelligence Corps Technology Unit – Unit 81. Lior holds a B.S. in Electrical Engineering (cum laude) and an MBA from the Technion, Israel Institute of Technology.

30 Maj 202321min

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