Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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The Human Zero Day Series | Ep1151: Dr. Nima Schei: Bio‑Inspired AI Trust

The Human Zero Day Series | Ep1151: Dr. Nima Schei: Bio‑Inspired AI Trust

MD‑turned‑neuroscientist Nima Schei shares how modeling the brain’s limbic system led him from crab‑neuron labs to Guacamole ID—lightweight, continuous desktop authentication—while devising guardrails against deepfakes and MFA fatigue. His bio‑inspired algorithms suggest emotional intelligence in machines can raise trust, cut compute, and free teams in fast‑moving enterprises.

19 Juli 39min

The Human Zero Day Series | Ep1150: Lucas Hu – Building a Swiss Cheese Security Stack

The Human Zero Day Series | Ep1150: Lucas Hu – Building a Swiss Cheese Security Stack

When Lucas Hu witnessed a deepfake breach his firm’s defenses, he recognized the limits of traditional tooling. Leveraging a decade of ML research and hands-on cybersecurity experience, he pioneered a “Swiss cheese” model—layering email, domain, and behavioral signals—to outsmart evolving phishing and deepfake attacks.

16 Juli 21min

The Human Zero Day Series | Ep1149: Joshua Crumbaugh - Cognitive Biases: Security’s Edge

The Human Zero Day Series | Ep1149: Joshua Crumbaugh - Cognitive Biases: Security’s Edge

After witnessing a high-stakes breach test turn real, Joshua Crumbaugh shifted from underground hacking roots into marketing strategy, then combined both to pioneer ethical social engineering. At Phish Firewall, he applies behavioral science and AI-powered micro-simulations to train employees in role-specific threat responses and foster a culture of vigilant defense.

14 Juli 41min

The Human Zero Day Series | Ep1148: Ofer Friedman: ID Defense Evolves

The Human Zero Day Series | Ep1148: Ofer Friedman: ID Defense Evolves

As deepfakes evolve at breakneck speed, Ofer Friedman sounds the alarm on how our senses and even biometric verification, can no longer be trusted. He reveals how fraudsters bypass security not by hacking systems, but by impersonating humans in real-time. From the rise of fraud-as-a-service to the failure of traditional AI defenses, Ofer unpacks a perfect storm threatening our digital identities. He shares why explainability and anomaly detection are the next frontier and why the clock is ticking.#20MinuteLeaders #DeepfakeSecurity #AIIdentityTheft #Cybersecurity #DigitalIdentity #DeepfakeThreat #FraudDetection #AIExplainability #ZeroDayThreat #OferFriedman #HumanImpersonation

14 Juli 29min

The Human Zero Day Series | Ep1146: The Real Threat of Deepfakes - Anthony Sahakian on What Enterprises Must Know

The Human Zero Day Series | Ep1146: The Real Threat of Deepfakes - Anthony Sahakian on What Enterprises Must Know

Anthony Sahakian’s journey into deepfake detection began before the world even had a name for it. From navigating misinformation in authoritarian regimes to pioneering AI-driven solutions for enterprises, he shares hard-earned lessons on the limits of technology, the power of cognitive bias, and why the fight against digital deception starts with human awareness.

6 Juli 26min

The Human Zero Day Series | Ep1147: Revolutionizing Cyber Risk: The CACR Method with Mario Procopio

The Human Zero Day Series | Ep1147: Revolutionizing Cyber Risk: The CACR Method with Mario Procopio

Cyber threats evolve constantly, but most organizations still rely on static, outdated risk assessments that leave them vulnerable. Mario Procopio challenges this mindset with CACR—Continuous Assessment, Continuous Remediation—a methodology inspired by agile DevOps principles that enables real-time risk visibility, adaptive security strategies, and faster decision-making. He breaks down how CISOs can shift from reactive defenses to proactive, dynamic risk management, ensuring security evolves as fast as the business.

5 Juli 35min

AI-Powered Crisis Management: Transforming Cybersecurity Responses with Nimrod Kozlovski

AI-Powered Crisis Management: Transforming Cybersecurity Responses with Nimrod Kozlovski

Cybersecurity breaches are unavoidable, making resilience and effective response critical for businesses. My conversation with Nimrod Kozlovski, co-founder of Cytactic, highlighted how AI can transform crisis management.Kozlovski, an expert in guiding Fortune 500 companies through cyber incidents, observed significant chaos during crises despite numerous external advisors. He noted that relying on various experts, each with their own processes, often creates confusion when clarity is most needed. This fragmented, manual approach exacerbates damages; Kozlovski points out that most cyber incident damages stem from the chaotic response rather than the initial attack. Many companies shut down unnecessarily or operate unaware of ongoing risks, leading to substantial reputational, legal, and financial harm.The core issue, Kozlovski believes, is a lack of technological support in crisis management. While other business functions have embraced digital transformation, cyber crisis management often relies on outdated, static playbooks.AI offers a powerful solution. AI tools, like those from Cytactic, can simulate potential crises tailored to an organization's vulnerabilities. Kozlovski emphasized that AI excels at dynamically adjusting crisis response processes in real time, unlike static traditional playbooks.AI also streamlines communication and task prioritization by synthesizing complex data into actionable insights for faster decision-making and clearer communication. Kozlovski highlighted Israeli startups, including Cytactic, that use AI to automate threat detection and response, immediately initiating targeted actions upon anomaly detection. This significantly reduces incident severity and duration by bridging the gap between detection and response, minimizing human error.It's clear that organizations must prioritize resilience and real-time responsiveness, with AI dramatically enhancing crisis preparation. Embracing these advanced solutions will lead to fewer disruptions, quicker recoveries, and more robust business continuity. As Kozlovski stated, "AI’s role is enormous... It enhances human capabilities dramatically, offering clarity, confidence, and consistency precisely when human teams need them most."The future of cybersecurity crisis management lies in intelligently managing inevitable attacks. Organizations must integrate AI-driven solutions to transform their security frameworks from reactive chaos to proactive, data-driven resilience.

2 Juli 35min

Ep1145 | Alan Cahn: Design Your Next Era

Ep1145 | Alan Cahn: Design Your Next Era

At 64, Alan Cahn reframed his life with a purpose: to help people live with full hearts and enlightened minds. From a challenging childhood and early countercultural days to 32 years designing transformative experiences at Landmark, Alan’s path is grounded in deep personal work. In this episode, he reflects on the power of presence, the myth of being “stuck,” and the quiet discipline behind real change. Through stories of mentorship, mistakes, and micro-decisions, he shows how anyone—at any age—can live a life aligned with purpose.

27 Juni 1h 6min

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