Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep1030: Lior Handelsman | General Partner, Grove Ventures

Ep1030: Lior Handelsman | General Partner, Grove Ventures

Lior Handelsman is a General Partner at Grove Ventures, a leading early-stage VC fund with more than half-a-billion dollars under management. Grove Ventures partners early with exceptional Israeli entrepreneurs who believe that the Deep Future is now and are ready to build it. As a General Partner, Lior led the fund’s investments in companies like Protai, NoTraffic, Luminescent, Protai, Teramount, Mirato, and Vocai, among others. Prior to joining Grove Ventures, Lior was one of the founders of SolarEdge (NASDAQ:SEDG). He took part in inventing and developing the company’s technology and saw it grow from a small startup to a multi-billion dollar global company, with a market leadership position in the smart and renewable energy markets. Before SolarEdge, Lior spent 11 years leading research and development teams and directing large-scale, multidisciplinary R&D projects in power electronics, analog design, communications, and signal processing at the Intelligence Corps Technology Unit – Unit 81. Lior holds a B.S. in Electrical Engineering (cum laude) and an MBA from the Technion, Israel Institute of Technology.

30 Maj 202321min

Ep1029: Andrew Schmertz | CEO, Hopscotch Air

Ep1029: Andrew Schmertz | CEO, Hopscotch Air

Andrew Schmertz is a seasoned entrepreneur and the CEO of Hopscotch Air, about 10 years ago, this former lawyer and TV contributor, discovered a very special demand in the air transport market- and set out to build his commercial airline company from scratch. This is a great episode about spotting opportunities and building crazy businesses from scratch. Enjoy!

16 Maj 202322min

Ep1028: Sascha Lock | Head of Media & Performance Analytics, AMP Agency

Ep1028: Sascha Lock | Head of Media & Performance Analytics, AMP Agency

Sascha is an advertising executive with over 15 years of experience in the industry, working in the USA and Germany. He has worked on a variety of campaigns for clients ranging from Fortune 500 companies to small businesses, such as Fidelity Investments, Ahold-Delhaize, and Avocados From Mexico, and has a track record of delivering innovative solutions. His career began in digital media planning, where he learned the ins and outs of strategy, buying, and target audience development. From there, he moved into hybrid media and account management positions working with clients to develop and execute marketing strategies. In his current role as SVP, Media & Performance Analytics, he leads a team of professionals to develop, execute, and measure integrated campaigns across all channels for the Integrated Agency Group within Advantage Solutions, including AMP Agency, Upshot, and Halverson Group. Outside of work, he is a co-chair of the disABILITIES in ACTION enterprise resource group within Advantage Solutions’ DE&I Council.

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Ep1027: Steve Blue | CEO, Miller Ingenuity

Ep1027: Steve Blue | CEO, Miller Ingenuity

Steve is President & CEO of Miller Ingenuity, an international manufacturer of high technology products that save lives and preserve the environment. Steve has published five books that teach senior leaders and CEOs how to increase profit, take market share, and destroy competition. He is an internationally recognized expert on leading change and business transformation. Steve is a highly-acclaimed keynote speaker, having addressed audiences at Harvard Business School, The United Nations, Carnegie Hall, Industry Week, The World Safe Summit, CEO Clubs International and Medtronic Corporation. His leadership insights have been featured in The Wall Street Journal, Fox News, Fox Business Channel, CNN, CNBC, Forbes, Fortune, CEO World, Business Week and Success Magazines.

1 Maj 202321min

Ep1026: Jasmine Bharucha | Founder, Katharos Foods

Ep1026: Jasmine Bharucha | Founder, Katharos Foods

Jasmine Bharucha is the Founder and CEO of Katharos foods, a brand that crafts clean and healthy plant-based cheese. At the helm of the company, she spearheads all the growth-driven and business-critical decisions while charting the product roadmap. Having an MBA from Northeastern University, Boston, USA, Jasmine holds over 17 years of work experience with the leading multinational companies KPMG and Capgemini. A few years back, she started her journey to lead a healthy plant based lifestyle and observed the lack of good quality and affordable vegan cheese in the market. This motivated her to bring plant-based dairy alternatives for people who want high-nutrition and affordable plant based lifestyles with Katharos. After spending years in the corporate world, she started her entrepreneurial journey with Katharos in 2019. Since its inception, the company providing an assortment of 100% natural cheese has garnered its foothold in the market. Awarded for her efforts, Jasmine was selected among the top 5 Humane Entrepreneurs in India by HSI in 2020. Under her leadership, Katharos was named the ‘Best Vegan Cheese in India’ by PETA in 2021.

4 Apr 202321min

Ep1025: Ziv Peremen | CEO and Co-Founder, X-trodes

Ep1025: Ziv Peremen | CEO and Co-Founder, X-trodes

Ziv Peremen is a neuroscientist and business leader in the field of digital health. He is CEO and Co-Founder of X-trodes, a medical device company bringing wireless medical-grade monitoring solutions to the comfort of users’ home environments. Prior to cofounding X-trodes, Ziv served as VP Medical Solutions at ElMindA, a leading company in the field of brain health. He was also CTO of the Brain Stimulation & Monitoring Toolbox Consortium (BSMT). An experienced business leader with a diverse background, Ziv is fascinated by the potential for harnessing DeepTech into applicable solutions that can improve health and quality of life. Ziv holds a PhD in Neurocognitive Science and BSc in Physics and Philosophy, both from Tel Aviv University.

17 Mars 202321min

Ep1024: Itay Dressler | Co-Founder & CTO, theGist

Ep1024: Itay Dressler | Co-Founder & CTO, theGist

laItay Dressler is the Co-Founder of TheGist; his previous roles include VP of Engineering at OpenWeb, as well as CTO & Co-Founder of Salaryo

10 Mars 202320min

Ep1023: Izhak Paz | Founder and CEO, SafeGuard

Ep1023: Izhak Paz | Founder and CEO, SafeGuard

Izhak Paz is the founder and CEO of SafeGuard, an international construction-tech company that uses artificial intelligence to identify human behavior and predict and prevent construction accidents. Paz has a background in economics and public health and a passion for saving lives. Previous to SafeGuard Izhak served as a consultant to the Israeli Department of Occupational Health.

9 Mars 202321min

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