Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep946: Lorraine Marchand | Executive Managing Director, Merative

Ep946: Lorraine Marchand | Executive Managing Director, Merative

Lorraine Marchand is Executive Managing Director of Merative (formerly IBM Watson Health) and has three decades of experience in new product development. She has held leadership positions at Bristol Myers Squibb, Covance, Cognizant, and IQVIA, and has cofounded four companies. Marchand is an adjunct professor of management and serves on the Healthcare and Pharmaceutical Management Program Advisory Board at Columbia Business School and is an adjunct professor of innovation and entrepreneurship at Yeshiva University’s Katz School of Science and Health. She is also an investor-member of venture firm Plum Alley. Her new book, THE INNOVATION MINDSET: Eight Essential Steps To Transform Any Industry, was recently published by Columbia University Press.

16 Nov 202221min

Ep945: Aaron Zucker | Founder & Managing Partner, Sapir Venture Partners

Ep945: Aaron Zucker | Founder & Managing Partner, Sapir Venture Partners

Aaron is the founder and managing partner of Sapir Venture Partners, a pre-seed/seed stage fund investing in Israeli deep-tech companies. SapirVP uses a mentorship-driven strategy, where the diligence process establishes a relationship that allows SapirVP to contribute meaningful value beyond cash as new enterprises create long-term success. Aaron was a serial entrepreneur in Israel and the U.S. before creating SapirVP. He is a recovering attorney (like everyone in Israel) with an LLB from Hebrew University in Jerusalem and an MBA from MIT Sloan. Aaron runs MassChallenge Israel. MCIL is Israel's largest accelerator without founder equity. We're a global non-profit with over 3300 specialists who coach and judge entrepreneurs in our accelerator competition. MCIL is situated in Jerusalem, where we've helped 330 startups raise $1B.

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Ep943: Ido Eylon | CEO, 3DM Digital manufacturing

Ep943: Ido Eylon | CEO, 3DM Digital manufacturing

A well-rounded experienced business executive with an international mindset, Ido Eylon is 3DM’s CEO and board member. Ido has a vast experience in the Additive Manufacturing industry in various roles and positions. He started his journey in the industry with Stratasys (Nasdaq: SSYS) where he assumed positions in Israel, North America & Asia Pacific. Being close to the market and customers, he gained a lot of experience and insights into the industry’s landscape. In his last role before joining 3DM, Ido held the position of Vice President of Sales & Marketing in Massivit (TASE: MSVT) leading the company’s go-to-market organization worldwide. Ido holds a Bsc in Biomedical Engineering from Ben-Gurion University.

12 Nov 202221min

Ep942: Ron Reiter | Co-Founder & CTO,  Sentra

Ep942: Ron Reiter | Co-Founder & CTO, Sentra

An experienced entrepreneur who sold his company to Oracle in 2016 and went on to invest in over a dozen new startups. After serving in Unit 8200, Ron spent 15 years in various managing positions in data engineering, cybersecurity, and cloud infrastructure.

11 Nov 202221min

Ep941: Yossi Carmil | CEO, Cellebrite

Ep941: Yossi Carmil | CEO, Cellebrite

Yossi Carmil is the CEO of Cellebrite, a global leader in Digital Intelligence (DI) solutions for the public and private sectors. The company’s technology is used in millions of investigations around the world, helping thousands of law enforcement agencies to convict bad actors and bring justice to victims of crimes. Carmil started as one of Cellebrite’s very first employees and has been serving as CEO for the past 17 years. Before joining Cellebrite, he was Siemens' Commercial Vice President in Israel. Carmil has more than 25 years of experience in management, international sales, business development, and strategic consultancy. Prior to working in the private sector, he served at the Israeli Ministry of Defense.

10 Nov 202223min

Ep940: Alon Jackson | CEO and Co-Founder, Astrix Security

Ep940: Alon Jackson | CEO and Co-Founder, Astrix Security

Alon Jackson is the CEO and Co-Founder of Astrix Security, the first app-to-app security solution. Prior to founding Astrix, Jackson served as Head of R&D Group at automotive cyber security startup Argus (acquired by Continental AG). He also previously served over 12 years in strategic roles in the Cyber Security Division of the Israeli Military Intelligence Unit 8200, where he led the cloud security division. Jackson received an MSc in Computer Science with honors, specializing in cryptography.

9 Nov 202222min

Ep939: Noy Shulman | CEO & founder, Todale

Ep939: Noy Shulman | CEO & founder, Todale

Noy is the CEO and founder of Todale. Todale's products use large language models to help businesses communicate better with their clients through text-based channels. Prior to Todale, Noy was head of AI for STC where he spent his time researching and developing tailored AI solutions for companies - from startups to enterprises. Noy loves sharing his knowledge about concepts from the basics of AI to the novelties that are being invented regularly with none technical people, he does that as a part of the AI school for leaders.

8 Nov 202236min

Ep938: Shahar Fogel | CEO, Rookout

Ep938: Shahar Fogel | CEO, Rookout

Shahar Fogel is the CEO of Rookout. He's spent the last two decades leading data-driven businesses, products, and R&D teams, from early-stage start-ups to government organizations. Shahar is passionate about software architecture and observability; as a cyber Security team lead, product manager, VC investor, and a Cambridge University MBA alumni.

8 Nov 202221min

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