Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep950: Ashley Reichheld and Amelia Dunlop | Deloitte Digital

Ep950: Ashley Reichheld and Amelia Dunlop | Deloitte Digital

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Ep949: Faisal Hoque | Founder, Chair, NextChapter

Ep949: Faisal Hoque | Founder, Chair, NextChapter

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Jeet Chandan is an experienced entrepreneur and founder who has completely changed the course of industries across the land. He is a marketing maestro and a fintech specialist who has created a legacy in the entrepreneurial world. He works with the vision of bringing changes to the ever-evolving planet. With the aim to join entrepreneurs and businesses with the idea of new orders, Jeet has built significant platforms like - Entremax, BizDateup, and Shortgun.

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Ep946: Lorraine Marchand | Executive Managing Director, Merative

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Ep945: Aaron Zucker | Founder & Managing Partner, Sapir Venture Partners

Aaron is the founder and managing partner of Sapir Venture Partners, a pre-seed/seed stage fund investing in Israeli deep-tech companies. SapirVP uses a mentorship-driven strategy, where the diligence process establishes a relationship that allows SapirVP to contribute meaningful value beyond cash as new enterprises create long-term success. Aaron was a serial entrepreneur in Israel and the U.S. before creating SapirVP. He is a recovering attorney (like everyone in Israel) with an LLB from Hebrew University in Jerusalem and an MBA from MIT Sloan. Aaron runs MassChallenge Israel. MCIL is Israel's largest accelerator without founder equity. We're a global non-profit with over 3300 specialists who coach and judge entrepreneurs in our accelerator competition. MCIL is situated in Jerusalem, where we've helped 330 startups raise $1B.

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Ep943: Ido Eylon | CEO, 3DM Digital manufacturing

Ep943: Ido Eylon | CEO, 3DM Digital manufacturing

A well-rounded experienced business executive with an international mindset, Ido Eylon is 3DM’s CEO and board member. Ido has a vast experience in the Additive Manufacturing industry in various roles and positions. He started his journey in the industry with Stratasys (Nasdaq: SSYS) where he assumed positions in Israel, North America & Asia Pacific. Being close to the market and customers, he gained a lot of experience and insights into the industry’s landscape. In his last role before joining 3DM, Ido held the position of Vice President of Sales & Marketing in Massivit (TASE: MSVT) leading the company’s go-to-market organization worldwide. Ido holds a Bsc in Biomedical Engineering from Ben-Gurion University.

12 Nov 202221min

Ep942: Ron Reiter | Co-Founder & CTO,  Sentra

Ep942: Ron Reiter | Co-Founder & CTO, Sentra

An experienced entrepreneur who sold his company to Oracle in 2016 and went on to invest in over a dozen new startups. After serving in Unit 8200, Ron spent 15 years in various managing positions in data engineering, cybersecurity, and cloud infrastructure.

11 Nov 202221min

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