Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep921: Urvashi Bhatnagar | Healthcare Executive and Author "The Sustainability Scorecard"

Ep921: Urvashi Bhatnagar | Healthcare Executive and Author "The Sustainability Scorecard"

Urvashi Bhatnagar, DPT, MBA is a healthcare executive whose career spans clinical care, research, advocacy and strategy and operations consulting for leading healthcare organizations. As a mission-driven population-health and sustainability expert, she has over a decade of healthcare leadership experience working with clients to advance health outcomes in underserved communities leveraging advanced analytics and strategy—to address barriers to care, advance health equity, and improve access to life-altering high-quality care. Bhatnagar holds an MBA from Yale University and a Doctorate of Physical Therapy from Boston University. She believes global wellness can be achieved through sustained and intentional investment in products and processes that are designed to be inherently sustainable and capture value from the triple bottom line advantages that sustainability offers.

22 Sep 202222min

Ep920: Brijesh Damodaran | Managing Partner, Auxano Entrepreneur Trust

Ep920: Brijesh Damodaran | Managing Partner, Auxano Entrepreneur Trust

Brijesh Damodaran is the co-founder & Chief Investment Officer of Auxano, an early-stage venture capital firm that invests in growth-stage businesses across industries. A strategic thinker and a purpose-driven individual, Brijesh completed Chartered Accountancy & graduated from the University of Mumbai. Soon after acquiring his educational intent, Brijesh embarked on his professional journey in the corporate world, working in the Oil & Gas space, telecom, and Mortgage Guaranty space, serving in various roles in Accounts, Finance & compliance in Fortune 500 companies. He donned the entrepreneurial hat in 2009 in the wealth management space as a solopreneur.

21 Sep 202220min

Ep919: Oladosu Teyibo | Co-founder and CEO, Analog Teams

Ep919: Oladosu Teyibo | Co-founder and CEO, Analog Teams

Following Oladosu's studies in information systems at the University of Maryland Baltimore County (UMBC), Oladosu went on to develop the tech hardware company Teyibo Tech. He empowers fellow entrepreneurs through angel investing, an act that has connected him with Black-owned businesses such as Froetry and the Urban Planning Growth and Sustainability Initiative (UPGS). He believes that consistency and excellent delivery are the marks of greatness, a philosophy he applies to his vision for Analog.

20 Sep 202221min

Ep918: Jason LaBaw | CEO, Bonsai Media Group

Ep918: Jason LaBaw | CEO, Bonsai Media Group

Jason is the Founder of Social Bee an augmented reality "meta" company focused on enhancing in-person experiences for brands and travel. Also CEO of Bonsai Media a 13yr old digital agency.

19 Sep 202218min

Ep917: Taranjeet Singh Bhamra | Founder and Chief Executive Officer, AGNEXT

Ep917: Taranjeet Singh Bhamra | Founder and Chief Executive Officer, AGNEXT

Taranjeet Singh Bhamra is the CEO and Founder of AgNext Technologies,  a global award-winning venture-capital-backed company that is solving for trust and transparency in global value chains using AI-based solutions to enable quality-based assessments. A graduate of IIT Kharagpur and IIM Calcutta, Mr. Bhamra is an accomplished professional and business leader, having worked for more than 20 years in Strategy consulting, investment banking,  and high-impact entrepreneurial roles in Indian and international markets.

19 Sep 202222min

Ep916: Daniel Green | Co-Founder and CTO, Faye

Ep916: Daniel Green | Co-Founder and CTO, Faye

Daniel Green is Co-Founder & CTO of Faye, the #1 disruptor setting a new standard in travel insurance coverage and care. This is the second startup he has founded with Faye Co-Founder & CEO, Elad Schaffer. Both previously co-founded Wikistrat, the world’s first crowdsourced consultancy platform. There Daniel developed the company’s core technologies including a real-time collaboration platform, gamification incentification systems and its flagship data model for predicting disruptions to countries and economies. As a developer with 20 years of experience and a deep passion for travel, Daniel enjoys applying his specialization in real-time applications to Faye’s core mission of forever elevating the way consumers travel

15 Sep 202222min

Ep915: Erez Berkner | CEO and Co-Founder, Lumigo

Ep915: Erez Berkner | CEO and Co-Founder, Lumigo

Erez Berkner, a developer by heart, is the CEO & co-founder of Lumigo, a modern observability platform for the modern cloud. He attended the Open University of Israel obtaining a degree in computer science and mathematics with honors. He worked at Check Point Software Technologies for more than a decade and was the director of cloud-based security products before starting Lumigo.

14 Sep 202221min

Ep914: Sagi Rodin | CEO and Co-Founder, Frontegg

Ep914: Sagi Rodin | CEO and Co-Founder, Frontegg

Sagi Rodin is the CEO and Co-Founder of Frontegg. Over the last 15 years, Sagi held senior product and software development positions leading engineering and product teams and engaged with ad hoc projects of building customer-facing software applications and transforming concepts into viable products.

13 Sep 202222min

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