Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep909: Amos Arev | EVP, Engineering and General Manager, Israel, Capitolis

Ep909: Amos Arev | EVP, Engineering and General Manager, Israel, Capitolis

Amos is a highly experienced engineering executive who has been at the forefront of technology innovation for decades. Prior to joining Capitolis, he served as the Vice President of Research and Development at LawGeex, a company focusing on AI in the legal industry. With more than 20 years of expertise, he brings deep expertise in data, engineering, research and development, and technology, spearheading these efforts at leading technology and data companies such as Global-e, HexaTier, Cyren and Skybox Security. Amos holds a Bachelor of Science degree in Electrical and Electronic Engineering from the Technion – Israel Institute of Technology and a Master of Science degree in Electrical and Electronic Engineering from Tel-Aviv University.

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Michal received her BA in Communications from the Interdisciplinary Center Herzliya. She spent two years as a research assistant and then a research team lead at the Media Innovation Lab at IDC, researching the field of Human Robotic Interaction. Her research on Robots and Ethics led her to write a poster paper that was accepted to the international "HRI" conference. Following her degree, she was the project manager in designing the Smart Home Robot of Samsung Korea (HQ), outlining the different aspects needed to take into consideration when designing a companion robot. Following that, she joined an innovation program at IDC with the goal to create innovations that solve 21st challenges. In this program, she founded with her co-founders, BeeHero. Beehero increases crop yield through precision pollination, combining sophisticated machine learning algorithms with low-cost sensors to simulate full output potential during peak pollination cycles. Today, Michal is the VP product of Blue White Robotics. A company that provides numerous Autonomous solutions, including the Blue White Robotic Kit, that transforms any tractor into an autonomous one.

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Ep907: Danny Djanogly | COO & Co-founder, Dogiz

Ep907: Danny Djanogly | COO & Co-founder, Dogiz

Danny is the COO & Co-founder of Dogiz! Danny was born and raised in London before making aliyah when he was 18 and serving as a lone soldier in the IDF. Studied Govt & Politics at IDC where he adopted his dog/best friend Mufassa!

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Ep906: Amir Raveh | Founder & CEO, HYPE Sports Innovation

Ep906: Amir Raveh | Founder & CEO, HYPE Sports Innovation

Amir is the founder of HYPE Sports Innovation - A Global Sportstech Arena with an equity portfolio of over 250 Sports tech & WEB 3.0 Startups. HYPE provides tech solutions to 100 top sports brands like FIBA, Bundesliga, PSG, NBA, NFL team, and more. He is also the author of his book, "Acquired Charisma". Back in 2003, Amir founded MG Equity Investments House and MEDIA CALL Ltd. in London.  He's married with four sons. He is also an avid soccer player!

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Ep905: Yuval Magid | COO, Connecteam

Ep905: Yuval Magid | COO, Connecteam

Yuval Magid, Connecteam’s COO, joined Connecteam in 2018 as the company’s 8th employee. He studied a Bachelor of Arts in Multidisciplinary Studies at the University of Haifa and is a graduate of the Israeli Naval Academy. Prior to Connecteam Yuval led different business partnerships and GTM initiatives at Windward (LON: WNWD), a leading maritime analytics company, and served in various leadership roles in the Israeli Navy.

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Ep904: Raviv Melamed | CEO, Vayyar Imaging

Prior to founding Vayyar, Raviv was vice-president of the Intel Architecture Group and general manager of Intel’s Worldwide Mobile Wireless Group. Raviv joined Intel in 2004 as part of Intel’s acquisition of Envara, a fabless semiconductor company based in Israel, where he served as vice president of R&D. Prior to this he held several roles in the Israel Defense Force in the field of large-scale radar and communication projects. Raviv holds a BSc. and MSc. in Electrical Engineering from Ben-Gurion University, Israel.

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Ep903: Roger Firestien | Senior Faculty and Associate Professor,  Center for Applied Imagination

Ep903: Roger Firestien | Senior Faculty and Associate Professor, Center for Applied Imagination

Roger L. Firestien, Ph.D. has trained more people to lead the creative process than anyone else in the world. He is Senior Faculty and Associate Professor at the Center for Applied Imagination at SUNY Buffalo State. As president of Innovation Resources, Inc., he consults, creates training programs, runs Breakthrough Labs, and has created a series of courses for Open Sesame. He is the author of several popular books including Create In A Flash: A Leader's Recipe For Breakthrough Innovation.

3 Sep 202221min

Ep902: David Walsh | President & CEO, Peachtree Foods Inc.

Ep902: David Walsh | President & CEO, Peachtree Foods Inc.

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