Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Avsnitt(1163)

Ep889: Ronny Schwartz-Dgani | Co - Founder & CMO, Expecting

Ep889: Ronny Schwartz-Dgani | Co - Founder & CMO, Expecting

Ronny Schwartz-Dgani is the co-founder and CMO of expecting.ai - a full stack marketer with 15 years experience In marketing, brand building and CRO in enterprise and startup environments spanning across various industries such as online-marketplace, automotive, retail and more. Ronny leads brand and product strategy and seeks to combine traditional marketing concepts alongside generating a transformation in customer engagement achieved with data-driven marketing methods. Ronny has a masters degree in communication and management from Tel Aviv University, she started her career at Adler Chomski/ Grey, one of Israel’s largest advertising agencies managing global accounts and then switched to the client side as the head of marketing for Switch, the online marketplace startup by Colmobil Corp. Following her startup experience, Ronny led Hyundai’s marketing in Israel where she initiated a digital transformation across the distribution chain, transforming the brand to a data-driven operation.

19 Aug 202222min

Ep888: Michael Reddington | President, InQuasive, Inc.

Ep888: Michael Reddington | President, InQuasive, Inc.

Michael Reddington, CFI is a certified forensic interviewer and president of InQuasive, Inc., which integrates key components of effective non-confrontational interview techniques with current business research for executives. In his new book, The Disciplined Listening Method: How a Certified Forensic Interviewer Unlocks Hidden Value in Every Conversation (Per Capita Publishing, March 2021), Reddington draws on his background in forensics and his understanding of human behavior through interrogation to teach readers how to improve their listening, communication and relationship-building skills—and how to use the truth to their advantage.

18 Aug 202222min

Ep887: Asaf Shamly | Co-founder & CEO, Browsi

Ep887: Asaf Shamly | Co-founder & CEO, Browsi

I’m a results-driven Product Director with an agile approach to developing, delivering, and marketing amazing products. With a technical background and passion for cutting-edge technology, I can lead a startup company to a winning product. Direct and immediate relations with clients enabled me to conceive ideas and new products to provide better value to clients and create new and winning products and features to generate new revenue streams and a better world. Fields of expertise: SaaS, B2B, Web, Ad tech, Publishers and Advertising strategies, Agile development of data-driven products.

17 Aug 202220min

Ep886: Alon Gilady | Co-Founder & CEO, Renovai

Ep886: Alon Gilady | Co-Founder & CEO, Renovai

Alon Gilady graduated with a BA in economics and philosophy from TAU, a serial entrepreneur based in Tel Aviv. During his last year at university, Alon founded a start-up company in the sports & entertainment collectibles industry. Alon signed big licensing deals with notable brands such as FC Barcelona and Man. City, NBA, WWE, and Disney, selling over 1.5M units through major retailers in Europe and the USA. In 2017 he co-founded a 3D-rendering studio creating virtual reality experiences for architects and interior designers. From the knowledge and experience gained in this venture, the idea of renovai was born with an ambitious mission: to empower online retailers with AI to make professional design and stylist services affordable and accessible for all.

16 Aug 202221min

Ep885: Matt Darrow | CEO & Co-Founder, Vivun

Ep885: Matt Darrow | CEO & Co-Founder, Vivun

Matt's an enterprise software leader with experience growing businesses, building global teams, and delivering products. Before founding Vivun, he worked at Zuora, BigMachines, and Deloitte.

15 Aug 202222min

Ep884: Manik Suri | Founder and CEO, Therma

Ep884: Manik Suri | Founder and CEO, Therma

Manik is the Founder and CEO of Therma, a technology startup whose mission is to help protect our food, health and planet. Therma builds safety and sustainability tools to eliminate food waste, improve energy efficiency and reduce refrigerant emissions — protecting consumers and combating climate change. Therma is deployed across restaurants, retailers, distributors and manufacturers worldwide, with leading brands including Mcdonald's, Starbucks, NOW Foods, 7-Eleven and Marriott Hotels. Previously, Manik co-founded the Governance Lab (GovLab), an innovation center at NYU that develops technology solutions to improve government. He has been recognized amongst the Top 100 Harvard Alumni in Technology, a past Affiliate of Harvard’s Berkman Center for Internet & Society, and previously held positions at global investment firm D. E. Shaw & Company and the White House National Economic Council.

14 Aug 202224min

Ep883: Justin Hayet | COO, Bnai Zion

Ep883: Justin Hayet | COO, Bnai Zion

Justin Hayet is the COO of Bnai Zion, aiming to accelerate Israel's growth and perpetuate social impact through partnerships and meaningful projects. He is a very young leader (28) who made an aliya a year ago and currently lives in Tel Aviv. Previous to that he worked at the UN as a senior strategic consultant for Dani Danon. He used to give him tips before meetings, comments on his speeches and had a major input in building strategic plans. Justin describes those years as "the proximity of power".

13 Aug 202223min

Ep882: Aran Erel | Country Manager Israel, Greece & Cyprus, F5 Networks

Ep882: Aran Erel | Country Manager Israel, Greece & Cyprus, F5 Networks

Aran Erel, senior high-tech leader by day, best-selling author by night. Aran Erel is the Country Manager of F5 in Israel, Greece and Cyprus and a respected author whose books have reached the top of the bestseller list. Aran published his first novel, "Foretelling Yesterday" in 2011 by Yedioth Ahronot, and last year he has published his second novel "The Human Element" by Kinneret Zmora (also known as “A Plan to Kill”). His writing work is influenced and driven by the changes and experiences in his career path. On the other hand, he brings the creative world into his role and management strategies, as well as to the content worlds in which he operates.

12 Aug 202223min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
uppgang-och-fall
svd-ledarredaktionen
rss-borsens-finest
avanzapodden
rss-kort-lang-analyspodden-fran-di
lastbilspodden
rss-dagen-med-di
rikatillsammans-om-privatekonomi-rikedom-i-livet
fill-or-kill
borsmorgon
affarsvarlden
tabberaset
dynastin
kapitalet-en-podd-om-ekonomi
market-makers
rss-inga-dumma-fragor-om-pengar
borslunch-2