Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Avsnitt(1167)

Ep869: Miri Berger | CEO and Co-Founder, 6Degrees

Ep869: Miri Berger | CEO and Co-Founder, 6Degrees

Founder and CEO, Miri Berger, is an industrial designer by training completed a master's degree from the Pratt Institute and a B.F.A in Ceramic Design from the Bezalel Academy of Arts. She holds patents for her work in design and has over 15 years of experience in a wide variety of projects in the fields of toys, furniture, electronics, and soft goods. Miri specializes in designing products that consider unconventional needs, materials, and uses.

30 Juli 202222min

Ep868: Aliza Knox | Bestselling Author, Speaker, Tech Exec, Non Exec Director, Sr Advisor, BCG

Ep868: Aliza Knox | Bestselling Author, Speaker, Tech Exec, Non Exec Director, Sr Advisor, BCG

Aliza built and led APAC businesses for Google, Twitter and Cloudflare. Prior to that, she was in banking and consulting. She is now a senior advisor for BCG, a Forbes columnist, a Non Executive Director on both public and private boards, and an Angel Investor. Once called a ”Kick Ass Woman Slaying the World of Tech”, Aliza is the author of Don't Quit Your Day Job, outlining 6 mindshifts you need to rise & thrive at work as part of  her commitment to empowering the next generation of leaders. Recently listed in the Top 100 Women in Tech (Singapore, 2021), she's also been named the IT Woman of the Year (Asia, 2020).

29 Juli 202221min

Ep867: Yoav Shoham | Co-Founder, AI21 Labs

Ep867: Yoav Shoham | Co-Founder, AI21 Labs

Yoav Shoham is professor emeritus of computer science at Stanford University. A leading AI expert, Prof. Shoham is Fellow of AAAI, ACM and the Game Theory Society. Among his awards are the IJCAI Research Excellence Award, the AAAI/ACM Allen Newell Award, and the ACM/SIGAI Autonomous Agents Research Award. His online Game Theory course has been watched by close to a million people. Prof. Shoham has founded several AI companies, including TradingDynamics (acquired by Ariba), Katango and Timeful (both acquired by Google), and AI21 Labs. Prof. Shoham also chairs the AI Index initiative (www.AIindex.org), which tracks global AI activity and progress, and WeCode (www.wecode.org.il), a nonprofit initiative to train high-quality programmers from disadvantaged populations.

28 Juli 202241min

Ep866: May Piamenta | Co-Founder & CEO, Vee

Ep866: May Piamenta | Co-Founder & CEO, Vee

22-year-old May Piamenta, co-founder and CEO of Vee founded Vee together with her two partners Gil and Avi to make social impact easier than ever. Since her teenage years, May has been passionate about volunteerism. Before founding Vee in 2019, she led a global non- profit team, where she managed 10 million volunteers in over 32 countries. All the work was done manually, and she found existing technological solutions to be enterprise-oriented and difficult to use. So, May decided to act.

27 Juli 202221min

Ep865: Startup Snapshot Panel | Ido Almany, Carine Schneider, Nimrod Vromen and Yael Benjamin

Ep865: Startup Snapshot Panel | Ido Almany, Carine Schneider, Nimrod Vromen and Yael Benjamin

Participants:Ido Almany, CEO, American Express IsraelCarine Schneider, FGE, President, AST Private Company Solutions, Inc.Nimrod Vromen, CEO ConsiglieriYael Benjamin, Founder, Y. Benjamin Strategic Marketing

26 Juli 202237min

Ep864: Israel Krush | CEO & Co-Founder, Hyro

Ep864: Israel Krush | CEO & Co-Founder, Hyro

Israel founded Hyro in 2018 with the goal of simplifying digital interactions for patients by enabling providers and payers to deploy conversational AI interfaces at scale. Since then, he has raised over $15 million towards bringing that vision to life, building a team of 56 people in New York, California and Tel Aviv who serve dozens of leading healthcare networks including Weill Cornell Medicine, Mercy Health and Novant Health. Before building Hyro, Israel accumulated over 15 years of experience in the emerging technologies space, including Intel. Starting out as a software developer, Israel quickly moved up the ladder to manage engineering and product teams in various Israeli startups eventually ascending to Head of Product at Zeekit, a computer vision company which was recently acquired by Walmart. Israel began his career in 8200, IDF’s elite technology unit, and holds an MBA from Cornell University and a B.Sc in Computer Science and Statistics from Tel Aviv University (magna cum laude).

25 Juli 202224min

Ep863: Kanad Bahalkar | CPO and Co-founder, Potion

Ep863: Kanad Bahalkar | CPO and Co-founder, Potion

Kanad is the CPO and Co-founder of Potion. Kanad is an ex-Googler and was an early employee at Knit Health, a camera that could detect sleeping and breathing disorders using AI.

23 Juli 202220min

Ep862: Yariv Geller | CEO and co-founder, vHive

Ep862: Yariv Geller | CEO and co-founder, vHive

Yariv Geller, CEO and co-founder of vHive brings years of expertise in developing markets for innovative products, technology strategy and execution. Geller was previously CMO of Comverse (NASDAQ: CNSI), a large IT corporation for the telecom industry. Before that, Geller managed marketing and business development of Polychromix (acquired by Thermo-Fischer Scientific), a technology startup in the domain of advanced material sensing. Before that, he was a Team-Leader at POC Consulting, managing strategy, marketing and business development for tech startups and corporations. Geller holds degrees in Physics and Business Administration from Tel-Aviv University (TAU) and from the Massachusetts Institute of Technology (MIT).

22 Juli 202222min

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