Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep853: Ran Ilany | Co-Founder, CEO, Portshift (Cisco company)

Ep853: Ran Ilany | Co-Founder, CEO, Portshift (Cisco company)

Ran Ilany is Head of Emerging Technologies & Innovation (ET&I) at Cisco Israel. Ran is also Co-Founder of Portshift.io acquired by Cisco a pioneer in the Cloud Native  Security market. Prior to Portshift, Ran held executive leadership position w/Check Point software technologies leading network security appliances business line. Earlier, Ran co-founded BladeFusion the first industry standard for Multi Bladed Security appliance for enterprise and prior to that he managed an Engineering team of exceptional researchers and developers in distributed computing at MainControl (acquired by IBM). Ran is the inventor and author of more than ten patents, most of which are in the field of cyber security. He holds a BSc and an MSc in Computer Sciences with Honors from the Technion in Haifa, Israel.

10 Juli 202221min

Ep852: Henrik Johansson | CEO, Gembah

Ep852: Henrik Johansson | CEO, Gembah

Henrik Johansson is a serial entrepreneur who co-founded and built the product company Boundless into a $100M company. Currently he is the co-founder and CEO of Gembah, a product development platform and marketplace, and the Executive Producer of Final Product, a reality TV show incubated at Gembah. He was previously a co-founder and board member of OutboundEngine, and before that the president of EverydayWealth, and co-founder and president of Creditland. Johansson specializes in technology-enabled services, marketplaces, and software as a service. He is an expert on scaling startups, building world-class teams, culture, and scalable processes and infrastructure and has been featured in Forbes, Entrepreneur, Austin Business Journal, and was named Counselor's 2017 Person of the Year."

9 Juli 202221min

Ep851: Kison Patel | Founder and CEO, M&A Science

Ep851: Kison Patel | Founder and CEO, M&A Science

Kison Patel is the Founder and CEO of M&A Science, with a passion to drive the M&A industry forward. He was an M&A advisor for ten years in which he sold larger companies such as commercial banks and hotel chains. In 2012, he noticed teams lacked efficient technology to manage deals and created DealRoom, an M&A lifecycle management platform. In 2016, he started the M&A Science podcast devoting his time to creating a platform where all the best practitioners could share their best practices and lessons learned from real-life deals. Kison then created The M&A Science Academy in 2020 to offer step-by-step training to those looking to master M&A featuring courses created by top-level practitioners. Through developing technology, educational content, and industry training, Kison aims to bring better practices to an industry with growing market pressures, transaction values, and competition.

8 Juli 202223min

Ep850: Shauli Rozen | CEO & Co-Founder, ARMO

Ep850: Shauli Rozen | CEO & Co-Founder, ARMO

Shauli has over 15 years of technology, B2B management, and business development experience, with a B.Sc. Major in Communication Systems Engineering and MBA from Wharton School of the University of Pennsylvania. He is passionate about entrepreneurship, securing cloud-native frameworks, and my amazing founding team. His primary interests are building products, businesses, and teams - the latest is the fantastic ARMO. Army brings promise to cloud-native environments – embedding visibility & security into every workload and building security products that DevOps love. Prior to founding ARMO, Shauli was the Chief Strategy Officer in startup company Optimove where I built the Go-To-Market Strategy, sales department, and business team, and raised $20M growth round from Israel Growth Partners. Before that, he was a management consultant in the Boston Consulting Group, and a New Product Initiatives director within Amdocs, building startups within the company in Security, Virtualization, Cloud, and Big Data.

7 Juli 202222min

Ep849: Ofir Dubovi | Co Founder, OpenValley Israel

Ep849: Ofir Dubovi | Co Founder, OpenValley Israel

An active technology investor in Israel, Ofir is a CEO, founder, board member, and was previously a corporate manager. He served as C level in several startups, until mid-2015 when he turned his vision to expand the Startup Nation boundaries into his full-time job by founding OpenValley- a chain of Innovation centers in the northern part of Israel with over 150 Startups. OpenValley also established an Academy of Entrepreneurship and Innovation which support various organizations, corporates, NGOs, Government and municipals, Army units, school chains and more to implement entrapreneurship tools and methods within their organizations. Prior to OpenValley initiation, Ofir served as co-founder and COO of Kaminario, a successful startup which became a world leading Data Storage system. Earlier he held various roles in Israel tech companies such as Amdocs (NYSE: DOX) and Nice Systems (Nasdaq: NICE). Ofir is married to Hadas and they have 4 children and live in the Jezreel valley in Israel.

6 Juli 202225min

Ep848: Dr. Arin N. Reeves | President and Managing Director, Nextions LLC

Ep848: Dr. Arin N. Reeves | President and Managing Director, Nextions LLC

As a researcher, author, and leading advisor to many of America's top executives, Dr. Arin N. Reeves offers expertise and insights on a wide range of leadership and workplace culture topics. For over 20 years, corporate leaders have turned to Arin to consult on their most formidable challenges, both in the workplace and the court of public opinion. Arin is a best-selling author of three books: The Next IQ, One Size Never Fits All, and Smarter Than A Lie. Her latest book, In Charge: The Energy Management Guide for Badass Women Who Are Tired of Being Tired, will be released on March 15, 2022.Arin has designed and led comprehensive research projects on topics including gender equity, generational diversity, LGBTQI diversity, racial/ethnic, diversity, cultural integration, implicit bias, transformational leadership, and working through generational differences.​She is the founder and Managing Director of the research and advisory firm Nextions, which specializes in workplace culture change. Arin began her career as a practicing attorney.

5 Juli 202222min

Ep847: Dvir Milo | GM IL & CTO, Home365 Property Management

Ep847: Dvir Milo | GM IL & CTO, Home365 Property Management

Dvir started his career in corporates like Partner and Comverse. Dvir was the co-founder and CTO for Eventim Israel the 2nd largest ticketing platform and company in the world selling 300 million tickets a year. In the last 5 years at Eventim he was the VP ML product for the entire group, building complex products based on Big data and ML and leading as CTO the first ever offshore R&D center for Eventim. For the last 2 years I've been the CTO for home365 growing from 4 developers to 40 emp. Dvir is thrilled to have the option to change completely the property management market and make it tech based, accurate , easy and transparent.

4 Juli 202224min

Ep846: Joshua Bremmerer | Chief Executive Officer, Komodo Covers

Ep846: Joshua Bremmerer | Chief Executive Officer, Komodo Covers

Josh is the CEO and Co-Founder of Komodo Covers, a marine accessories company, that is bringing a new wave of innovation to the marine industry.

3 Juli 202221min

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