Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep747: Avishay Bransky | CEO and Co-founder of PixCell Medical

Ep747: Avishay Bransky | CEO and Co-founder of PixCell Medical

Avishay Bransky, Ph.D., CEO and co-founder of PixCell Medical, is an expert in microfluidics, with extensive industrial experience in applied physics, software, and systems engineering. He is one of the inventors of the Viscoelastic Focusing technique, cell analysis methods, and the microfluidic-based cartridge. Dr. Bransky holds a B.A. in Physics, B.Sc. in Materials Engineering, and a Ph.D. in Biomedical Engineering, all from the Technion Israel Institute of Technology.

20 Feb 202221min

Ep746: Adi Barel | Managing Director, EIT Hub Israel

Ep746: Adi Barel | Managing Director, EIT Hub Israel

Adi is an internationally renowned expert in innovation and business development, specializing in strategy, partnership building, and global networking. Today, Adi is Managing Director of the European Institute of Innovation and Technology (EIT) Israel Hub, an organization that aims to create synergies between the European innovation community and the Israeli ecosystem, founding strong collaborations and international partnerships. The EIT Hub that was established in 2019, is focusing on strategic domains such as Health, Climate, Energy, Digital, Manufacturing and Mobility.

19 Feb 202220min

Ep745: Gareth Shaw | President, UK & Europe, Doceree

Ep745: Gareth Shaw | President, UK & Europe, Doceree

Gareth is the President UK&EU at Doceree, the world’s first global platform for programmatic physician marketing. Prior to Doceree Gareth worked on the senior leadership team at PulsePoint where he helped scale the business to the point where they were strategically acquired by WebMD. Gareth has over 15 years experience in digital holding roles at Yahoo and Experian. It was at PulsePoint that he began his journey into the Health vertical, he has lofty aspirations for the role Doceree can play in improving Healthcare globally through more effective physician engagement.

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Ep744: Yotam Hod | CEO & Co-Founder, Gynica

Ep744: Yotam Hod | CEO & Co-Founder, Gynica

Yotam is the CEO & Co-Founder Gynica, a medical company at the forefront of therapeutic cannabis research & development in the field of women’s health. Previously, Yotam was the CEO & Co-Founder of Lumir Lab, a global leading cannabis research & development laboratory, aimed to provide evidence-based cannabis solutions. Both companies are subsidiaries of Asana Bio Group, a holding company specializing in scientific advancements in the field of cannabis, which Yotam serves as its CEO.

17 Feb 202223min

Ep743: Ari Goldfarb | CEO, KANDO

Ep743: Ari Goldfarb | CEO, KANDO

Ari is the Co-founder and CEO of KANDO, protecting public health and the environment though wastewater. Ari is an expert in wastewater and environmental technologies with more than 15 years’ experience in the field of wastewater management. As the VP of DHVMED, Ari led multidisciplinary environmental projects, while managing international teams. Environmental Technologies at the Ministry of Environment, Ari, was responsible for national and international consulting projects and Israeli environmental policy. As the Process Manager and CTO of Jerusalem Wastewater Treatment Plant, Ari was in charge of field operations. Ari holds a B.SC in Biology and Environment from the Hebrew University of Jerusalem Israel’s.

16 Feb 202222min

Ep742: Yanir Calisar | CEO & Co-Founder, Whatslly

Ep742: Yanir Calisar | CEO & Co-Founder, Whatslly

Yanir is CEO and co-founder of Whatslly. He has more than 12 years of entrepreneurship background and vast experience in the management and development of B2B SaaS Solutions. In 2009, Yanir became the first employee of an Israeli startup called Insightera, which was acquired by Marketo, the leading Marketing Automation solution in 2013. He later founded Calisar Solutions LTD, a marketing solutions company that aimed to solve marketing teams’ tech pain points by building integrative tools that help them automate their business and marketing operations.

15 Feb 202222min

Ep741: Moran Leshem Bar | Vice President of Global Operations, Semperis

Ep741: Moran Leshem Bar | Vice President of Global Operations, Semperis

Moran is the Vice president of Global operations at Semperis, assigned to support the continued growth of Semperis’ global organization. She has been the chief of staff of Izhar Shay in the ministry of science and technology since 2020. Prior to this, Moran was the co-founder and CEO of the largest tech media brand in Israel “Geektime”, for 11 years. She also co-founded in 2011 the first start up accelerator in Israel, Venturegeeks, which successfully invested in pre-seed / seed and nurtured startups. She served as an instructor in the Computers Unit (Mamram). Moran also completed her law degree (L.L.B) at the College of Management and has been accepted as an Advocate by the Israeli Bar Association.

14 Feb 202222min

Ep740: Jeff Shardell | Founder and CEO, Humble Brands, Inc.

Ep740: Jeff Shardell | Founder and CEO, Humble Brands, Inc.

During his career working in the high-tech corporate world, Jeff Shardell learned that the deodorant he used daily was filled with harmful chemicals linked to cancer, Alzheimer's disease, and other illnesses. He realized his body was likely absorbing these nasty chemicals and decided something had to change. Jeff wanted to see if he could make a truly natural deodorant that actually worked, with as few ingredients as possible. After extensive research and a lot of trial and error in his San Francisco kitchen, Jeff stumbled onto a magic formula. Just 4 clean and simple ingredients would change the world of all-natural deodorants for good. Not only was Jeff's formula made from ingredients found in his own kitchen, but it was more effective at naturally beating odors than anything else out there.

13 Feb 202221min

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