Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

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Ep1126: Eyal Cohen: Illuminating the Future of Photonic Computing

Ep1126: Eyal Cohen: Illuminating the Future of Photonic Computing

Eyal Cohen is CEO and Co-founder of CogniFiber, pioneering photonic computing technology that combines optical communications with deep learning neural networks. With over 20 years of expertise in photonic computing, hardware design, and neuroscience, Cohen's journey spans from Naval officer to postdoctoral research at prestigious Israeli universities. Under his leadership, CogniFiber is developing processors 1000x faster than existing solutions, garnering recognition from industry giants like Intel and AMD.

25 Jan 17min

Ep1125: Marc Gaffan: From Soldier to Cybersecurity Visionary: A Journey of Adapting to Customer Needs

Ep1125: Marc Gaffan: From Soldier to Cybersecurity Visionary: A Journey of Adapting to Customer Needs

Marc Gaffan's unconventional journey from Israeli soldier to cybersecurity entrepreneur offers a unique perspective on building products that delight security teams. Hear his candid insights on achieving product-market fit and making cybersecurity solutions accessible in an evolving threat landscape.

23 Jan 31min

Ep1124: Mark Gazit: Navigating the Future of AI, Cybersecurity, and Human Trust

Ep1124: Mark Gazit: Navigating the Future of AI, Cybersecurity, and Human Trust

Mark Gazit shares his remarkable journey from serving in the Israeli Air Force to pioneering advancements in AI and cybersecurity. He discusses the evolution of the internet, the early days of AI, and the critical role data plays in shaping industries. With stories of turning ideas into reality, Gazit emphasizes the importance of leadership, trust, and collaboration in navigating disruptive technologies. He also touches on the complex challenges AI brings to society, from deepfakes to data security, and highlights the opportunities for innovation in solving some of the world’s toughest problems.

1 Okt 20241h 43min

Ep1123: Paul Melcher: Trust, Truth, and the Future of AI in Photography

Ep1123: Paul Melcher: Trust, Truth, and the Future of AI in Photography

In our first episode of the AI&I series, Paul Melcher takes us through his evolution from a renowned figure in photography to an innovator at the forefront of AI and technology. He discusses the profound impact of visual content on modern marketing, revealing how AI is transforming the creative landscape. Paul dives deep into the balance between human creativity and artificial intelligence, sharing how these two forces can complement each other to drive innovation. From the challenges of merging art with tech to the opportunities it brings, Paul offers valuable insights into the future of creativity, business, and the digital world. His reflections encourage us to rethink how industries and individuals can adapt and thrive in a tech-driven future.

27 Sep 20241h 4min

Ep1122: Revolutionizing Video Marketing: Asaf Yanai on How Alison AI Transforms Creative Strategies with AI-Powered Insights

Ep1122: Revolutionizing Video Marketing: Asaf Yanai on How Alison AI Transforms Creative Strategies with AI-Powered Insights

Asaf Yanai takes us through his evolution from a career in traditional marketing to co-founding Allison AI, a company that's transforming how brands approach video content. Drawing on his work with global giants like Unilever and Procter & Gamble, Asaf highlights the challenges of traditional A/B testing and how Allison AI uses advanced data and AI to create more effective and personalized video campaigns. He also discusses bridging the gap between creative and media teams, offering a glimpse into the future of digital marketing where creativity is seamlessly integrated with data-driven insights.

20 Aug 202420min

Ep1121: Avichay Nissenbaum – From Startup Triumphs to Mentorship Mastery

Ep1121: Avichay Nissenbaum – From Startup Triumphs to Mentorship Mastery

Avichay Nissenbaum shares his journey from successful entrepreneur to guiding early-stage founders at Lul Ventures. He delves into the importance of mentorship, navigating the complexities of startup life, and the value of being both a challenger and a listener in building resilient, visionary companies.

15 Aug 202420min

Ep1120: Revolutionizing Health: John Rajchert on Invisible Light Technology

Ep1120: Revolutionizing Health: John Rajchert on Invisible Light Technology

John Rajchert, co-founder and CEO of Lit Thinking, delves into the innovative use of far ultraviolet light to combat aerosolized pathogens such as viruses and bacteria. With over 30 years of experience at Honeywell, John discusses the revolutionary potential of this technology in preventing illnesses like the common cold and COVID-19, highlighting the journey from discovery to application. Learn how Lit Thinking is transforming health and safety standards with groundbreaking light technology that is both effective and safe for humans.

22 Juli 202417min

Ep1119: Upskilling Revolution: Empowering Experts with Eddie Rubinov

Ep1119: Upskilling Revolution: Empowering Experts with Eddie Rubinov

Eddie Rubinov discusses the importance of upskilling in today’s fast-evolving tech landscape. He highlights how his company empowers professionals by offering hands-on courses taught by industry leaders. Rubinov emphasizes the necessity of continuous learning to remain competitive and shares his journey from tech professional to founder, detailing the operational challenges of scaling a global education business.

19 Juli 202418min

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