Can Story Protocol Tokenize the $70 Trillion IP Market? | Jason Zhao
Bankless29 Apr 2025

Can Story Protocol Tokenize the $70 Trillion IP Market? | Jason Zhao

Can Crypto disrupt the IP Market?

In this episode, we dive deep with Jason Zhao, co-founder of Story Protocol, on how their new token launch could unlock the $70 trillion intellectual property market. We explore the bold vision of making IP liquid, programmable, and globally accessible — and how crypto-native creators, DAOs, and even major studios could reshape how stories are owned and built.

This might just be crypto's most ambitious attempt at disrupting the media yet.

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TIMESTAMPS

0:00 Intro
5:48 Why Onchain IP?
16:52 Eliminating Lawyers
24:41 Step One
28:56 Code as Law
38:38 Ownership Protection
45:35 Onchain IP Nuances
53:11 Final Words
56:30 Closing & Disclaimers

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RESOURCES

Jason Zhao
https://x.com/jasonjzhao

Story Protocol
https://x.com/storyprotocol

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Not financial or tax advice. See our investment disclosures here:
https://www.bankless.com/disclosures⁠

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