Adam Neumann: This is How You Build Iconic Companies
a16z Podcast16 Juni

Adam Neumann: This is How You Build Iconic Companies

In this recent episode of The Ben & Marc Show, a16z co-founders Marc Andreessen and Ben Horowitz sit down with Adam Neumann—founder of WeWork and now Flow—to unpack one of the most unlikely comeback storie s in tech.

What began as a personal reckoning after a very public fall has become a bold new vision for how we live and belong. Flow isn’t just a real estate company—it’s an operating system for community, built on first-principles software, design, and soul.

Joined by a16z General Partner Erik Torenberg, the group goes deep on:

  • Why Adam’s childhood shaped his obsession with community
  • Adam’s fall from WeWork—and how he found a new path to redemption
  • How Flow is re-architecting real estate from scratch
  • Why loneliness is the greatest design challenge of our time

With reflections on dyslexia, the American dream, and the thin line between failure and greatness, this is a candid and wide-ranging conversation about redemption, vision, and building something that matters in this world. We hope you enjoy this deeply human conversation about the future of living.

Timecodes

00:00 Introduction

00:51 Adam's Early Life and Family Background

07:56 Military Service and Discipline

10:08 Transition to the US and Education

14:43 Entrepreneurial Journey Begins

17:49 The Concept of Flow and Vision

20:28 Meeting and Partnership Formation

25:22 Overcoming Challenges and Resilience

28:30 The Isolation Phenomenon

30:03 Navigating Post-Crisis Relationships

31:50 Real Estate Strategies During COVID

33:47 The Genesis of a New Venture

36:47 Lessons from WeWork

38:49 Building Flow: The Vision

41:44 The Importance of Alignment

51:23 Technological Innovations in Real Estate

55:44 Revolutionizing Real Estate Software and Flexible Living Solutions

56:28 Challenges and Innovations in Multifamily Housing Rental Markets

58:40 Global Housing Crisis and Solutions

01:06:10 Expanding to Saudi Arabia

01:08:49 Success in Saudi Arabia

01:12:43 Real Estate Funds and Future Plans

01:19:10: Why Is This an Opportunity?

01:20:45 Impact of COVID on Living and Working

01:26:14 Future Potential of Housing and Living

Resources:

Read Marc's blog post about Flow: https://a16z.com/announcement/flow/

Marc on X: https://x.com/pmarca

Marc’s Substack: https://pmarca.substack.com/

Ben on X: https://x.com/bhorowitz

Erik on X: https://x.com/eriktorenberg

Erik's Substack: https://eriktorenberg.substack.com/

Stay Updated:

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://x.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

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a16z Podcast: Mobile is Eating the World (and Apple is Gobbling Fastest)

a16z Podcast: Mobile is Eating the World (and Apple is Gobbling Fastest)

Apple absolutely crushed its most recent quarter, and unquestionably owns the high-end of the smartphone market, says a16z’s Benedict Evans. So where does Android fit in the ecosystem going forward? Where is the leverage for Google? Not to mention for Facebook, Amazon, and handset-makers like Samsung? Get used to this market complexion for the foreseeable future, Evans argues, with Apple owning the high-end; forked Android-powered devices flourishing at the low-end; and a battle to sell Google-approved Android gadgets in the middle. Until, of course, everything changes yet again.

30 Jan 201528min

a16z Podcast: Virtual Reality v Augmented Reality, and What's Next

a16z Podcast: Virtual Reality v Augmented Reality, and What's Next

Virtual reality (VR) -- and augmented reality (AR) -- seem to be everywhere these days, showing up in demos and offerings from the world's biggest gadget makers to the Hollywood, gaming, and media crowds. But what's the difference between VR and AR? Is one better suited for work vs. play? What happens when you are building experiences -- and an entirely new visual grammar -- from scratch ... will we actually need standards next? a16z's Chris Dixon and Wired Entertainment's Peter Rubin discuss all this and more on this episode of the a16z Podcast. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

27 Jan 201530min

a16z Podcast: Coding as Literacy

a16z Podcast: Coding as Literacy

Tracy Chou from Pinterest, and Chris Granger and Jamie Brandon from Eve, discuss whether coding is a literacy (or as Granger puts it, a "superpower" ). But as software infuses every industry and much of our lives, do we all really need to start writing code? Or is a less hands-on approach -- educating ourselves about what software can (and can't) do, and the basic architecture behind its creation -- the most useful way to gain software literacy for most people? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

19 Jan 201524min

a16z Podcast: The Technology is Ready, So Where is the Internet of Things?

a16z Podcast: The Technology is Ready, So Where is the Internet of Things?

Does your burglar alarm need to speak to your thermostat? What about your lighting system? And if all those things need to interoperate, how does that happen -- and what does that look like on the shelf at Home Depot? These are just some of the questions facing the Internet of Things. It was one of the highest-profile collections of gadgets and ideas at this year’s International CES, but is also a tech trend that has lots of consumers scratching their heads. a16z's Benedict (just back from the Vegas melee that is CES), Preethi, and Zal discuss the Internet of Things and more in this a16z Podcast. The technology is ready, so what are the breakout use cases going to be? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

9 Jan 201518min

a16z Podcast: Dumb Storage Gets Smart

a16z Podcast: Dumb Storage Gets Smart

Storage as a set of technologies in the datacenter has a conservative reputation when it comes to innovation. Reliability, capacity, speed, and cost -- those have long been the only levers to pull in storage technology. Until Paula Long had the idea to add intelligence to enterprise-grade storage. Long, the CEO and founder of DataGravity joins a16z's Peter Levine for a discussion about storage. Why (and how) intelligence is a fit for storage technology, and how this smarter approach to handling data fits in with the datacenter of the future. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

19 Dec 201421min

a16z Podcast: Why the Datacenter Needs an Operating System

a16z Podcast: Why the Datacenter Needs an Operating System

What does an operating system for today's datacenter look like? Why do we even need one, and how does it function? Mesosphere's Benjamin Hindman, the co-creator of Apache Mesos, joins Steven Sinofsky for an all-OS discussion. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

18 Dec 201431min

a16z Podcast: Enough with the Old Stuff -- Time for New Questions in Mobile

a16z Podcast: Enough with the Old Stuff -- Time for New Questions in Mobile

It's been a long and (at times) interesting battle pitching iOS vs. Android. It's time to let it go, says a16z's Benedict Evans. It's time to move on to a new set of questions -- and ideas -- in mobile. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

17 Dec 201436min

a16z Podcast: Gateway Gadgets to the Internet of Things

a16z Podcast: Gateway Gadgets to the Internet of Things

The Internet of Things puts intelligence into all kinds of things -- especially in the home, from appliances to light bulbs and door locks. But we still have a ways to go. “We need to be very patient in this category,” says Quirky CEO Ben Kaufman in a conversation with a16z General Partner Scott Weiss. The technology is available, Kaufman adds, we just need our things -- and habits -- to be ready too. So when does this technology go mainstream? What gadget do they think will push it over the edge ... and what might hold it back even longer? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

13 Dec 201415min

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