Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks
a16z Podcast25 Juni

Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks

What if virality wasn’t a tactic — but the entire product?

In this episode, a16z General Partners Erik Torenberg and Bryan Kim sit down with Roy Lee, cofounder and CEO of Cluely, one of the most talked-about consumer AI startups of 2025. Cluely didn’t raise a mega round or drop a feature suite to get traction - it broke through by turning distribution into design: launching viral short-form videos, pushing polarizing product drops, and building in public with speed and spectacle.

We cover:

– Why virality is Cluely’s moat

– Building a brand-native AI interface

– The Gen Z founder mindset

– What most startups get wrong about attention

– Why creators are the new product managers

– Cluely’s long-term vision for ambient AI

Cluely is a glimpse at the next generation of startups, where the line between product and performance is disappearing.

Timecodes:

00:00 Introduction

01:07 Early Success

02:02 Roy's Journey: From College Kid to Tech Universe

04:37 The Turning Point: Harvard and Beyond

06:57 Building Cluey: The Early Days

08:27 The Viral Strategy: Mastering Algorithms

13:56 The 50 Interns Experiment

15:30 The Investment Journey: Roy and Bryan's Partnership

19:20 Momentum as a Moat: The Future of AI Companies

20:32 The Evolution of Product Strategy in the AI Era

21:19 The Importance of Speed and Adaptability

22:48 The Role of Distribution in Modern Startups

24:26 Roy's Journey and Product Development

25:25 The Power of User Data and Feedback

26:58 Innovative Marketing and Distribution Tactics

28:25 The Future of AI Integration and Translucent Overlays

32:15 Controversial Marketing and Authenticity

34:01 The Impact of Radical Transparency

36:42 The Changing Landscape of Professionalism

38:26 Concluding Thoughts and Future Vision


Resources:

Find Roy on X: https://x.com/im_roy_lee

Find Bryan on X: https://x.com/kirbyman01

Learn more about Cluely: http://cluely.com/

Stay Updated:

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://x.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

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At the end of 2022, our team at a16z asked dozens of partners across the firm to spotlight one big idea that startups in their fields could tackle in 2023.Emerging from this exercise came 40+ builder-worthy pursuits for the year, ranging from entertainment franchise games to precision delivery of medicine to small modular reactors, and of course loads of AI applications.In our 2-part series, we’ll be covering 12 of these big ideas with the partners that shared them.Here in part 1, we’ll cover Consumer, Games, and Enterprise, with a little Fintech sprinkled in. Listen in as we chat with Connie Chan, Anne Lee Skates, Jack Soslow, Doug McCracken, Sarah Wang, and Sumeet Singh.And look out for part 2 dropping soon, covering Fintech, American Dynamism, and Bio & Health!For the full list of 40+ ideas, check out the full article: https://a16z.com/2022/12/15/big-ideas-in-tech-2023/Topics Covered:(1:30) Breakthroughs in Buying (Finally!) - Connie Chan(16:40) Unlocking the “Third Place” - Anne Lee Skates(30:14) Games as a Neverending Turing Test - Jack Soslow(46:09) The Metaverse Goes Fashion Forward - Doug McCracken(59:24) Generative AI Advances Beyond “Text to Image” to Complex Workflows - Sarah Wang(1:12:23) Embracing Large Language Models and Maintaining Trust - Sumeet SinghStay Updated: Find us on Twitter: https://twitter.com/a16zFind us on LinkedIn: https://www.linkedin.com/company/a16zSubscribe on your favorite podcast app: https://a16z.simplecast.com/Follow our host: https://twitter.com/stephsmithioPlease note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

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Best Clips of 2022

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