Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks
a16z Podcast25 Juni

Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks

What if virality wasn’t a tactic — but the entire product?

In this episode, a16z General Partners Erik Torenberg and Bryan Kim sit down with Roy Lee, cofounder and CEO of Cluely, one of the most talked-about consumer AI startups of 2025. Cluely didn’t raise a mega round or drop a feature suite to get traction - it broke through by turning distribution into design: launching viral short-form videos, pushing polarizing product drops, and building in public with speed and spectacle.

We cover:

– Why virality is Cluely’s moat

– Building a brand-native AI interface

– The Gen Z founder mindset

– What most startups get wrong about attention

– Why creators are the new product managers

– Cluely’s long-term vision for ambient AI

Cluely is a glimpse at the next generation of startups, where the line between product and performance is disappearing.

Timecodes:

00:00 Introduction

01:07 Early Success

02:02 Roy's Journey: From College Kid to Tech Universe

04:37 The Turning Point: Harvard and Beyond

06:57 Building Cluey: The Early Days

08:27 The Viral Strategy: Mastering Algorithms

13:56 The 50 Interns Experiment

15:30 The Investment Journey: Roy and Bryan's Partnership

19:20 Momentum as a Moat: The Future of AI Companies

20:32 The Evolution of Product Strategy in the AI Era

21:19 The Importance of Speed and Adaptability

22:48 The Role of Distribution in Modern Startups

24:26 Roy's Journey and Product Development

25:25 The Power of User Data and Feedback

26:58 Innovative Marketing and Distribution Tactics

28:25 The Future of AI Integration and Translucent Overlays

32:15 Controversial Marketing and Authenticity

34:01 The Impact of Radical Transparency

36:42 The Changing Landscape of Professionalism

38:26 Concluding Thoughts and Future Vision


Resources:

Find Roy on X: https://x.com/im_roy_lee

Find Bryan on X: https://x.com/kirbyman01

Learn more about Cluely: http://cluely.com/

Stay Updated:

Let us know what you think: https://ratethispodcast.com/a16z

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Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

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Follow our host: https://x.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

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Innovating and Deciding, for Companies and People

Innovating and Deciding, for Companies and People

original episode notes and transcript here: https://future.a16z.com/podcasts/innovating-in-bets/Longtime podcast showrunner (2014-2022), primary host, and editor Sonal Chokshi shares three best-of episodes as she shifts gears and the show goes on hiatus until relaunched with a new host. The second of these three special rerun episodes is a conversation that originally took place spring/summer 2019, pre-pandemic (ah, that we could remember that time!) – between a16z co-founder Marc Andreessen and Sonal interviewing author, consultant/advisor, and former pro poker player Annie Duke, on one of her first few appearances with us. It’s a conversation quite unlike her other conversations, and one in a series of special joint interviews Marc and Sonal did. So there's a lot of high-speed talking, but the three cover a broad range of topics relevant to both businesses and individuals: on skill vs luck, on outcomes vs process, on asking the right questions, on how to communicate in probabilities within an organization or team, and, on how NOT making a decision is also a decision and why that matters. Be sure to also check out this feed for the followup conversation with Annie, Jeff Jordan, and Sonal on the specifics of HOW to Decide as well -- the practical and organizational implementations. (Because the a16z Podcast became an early go-to for book authors to release their books, Annie agreed to share her next book with us first.) But overall, these evergreen episodes are really all about INNOVATION, which is another signature theme in defining the identity of the a16z Podcast…

20 Feb 202248min

Geo-engineering and the Power of Narrative

Geo-engineering and the Power of Narrative

original episode notes and transcript here: https://future.a16z.com/podcasts/pleistocenepark-geoengineering-iceagebiome/Longtime podcast showrunner (2014-2022), primary host, and editor Sonal Chokshi shares three best-of episodes as she shifts gears and the show goes on hiatus until relaunched with a new host. The first of these three special rerun episodes is a conversation that originally took place in summer 2017, but both the work discussed in here – on making a really wild (quite literally wild;) geo-engineering idea at massive scale real – is still actively, relevant, and frequently discussed today (it’s on bringing back lab-grown woolly mammoths, which was also discussed in the 2020 documentary with Stewart Brand, We Are As Gods). But it's also all about how we humans can and do use the power of narrative to drive great feats of change, including engineering. This has been a signature theme in forming the identity of the a16z Podcast, and the conversation that follows is one that takes place among three tech & science editors, including one of our former colleagues (who also was a host on this podcast for 4 years).links: https://www.theatlantic.com/magazine/archive/2017/04/pleistocene-park/517779/https://www.weareasgods.film/

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M&A, Before and After: What Founders Need to Know

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26 Jan 202225min

How 'Hyperscalers' are Innovating — and Competing — in the Data Center

How 'Hyperscalers' are Innovating — and Competing — in the Data Center

Innovation in the data center has been constrained by the traditional model of suppliers providing fixed-function chips that limit how much the biggest data center operators can differentiate. But programmable chips have emerged that allow these companies to not only increase performance, but innovate throughout the pipeline, from operating system to networking interface to user application.This is a major trend among "hyperscalers," which are some of the world’s most well known companies running massive data centers with tens of thousands of servers. We’re talking about companies like Amazon, Facebook, Microsoft, Google, Apple, Alibaba, Tencent.To talk about the trends in data centers and how software may be “eating the world of the data center,” we talked this summer to two experts. Martin Casado is an a16z general partner focused on enterprise investing. Before that he was a pioneer in the software-defined networking movement and the cofounder of Nicira, which was acquired by VMWare. (Martin has written frequently on infrastructure and data-center issues and has appeared on many a16z podcasts on these topics.)He’s joined by Nick McKeown, a Stanford professor of computer science who has founded multiple companies (and was Martin’s cofounder at Nicira) and has worked with hyperscalers to innovate within their data centers. After this podcast was recorded, Nick was appointed Senior Vice President and General Manager of a new Intel organization, the Network and Edge Group. We begin with Nick, talking about the sheer scale of data-center traffic.

10 Dec 202124min

Kickstarting Network Effects

Kickstarting Network Effects

What are network effects? [1:32]How do you cold start and get your first users? [2:33]Atomic networks and why minimum viable community is more important than minimum viable product [6:36]How do you curate your network and set norms? [8:42]Faking users: good idea, bad idea? [13:13]What is flintstoning? [14:26]How does the relationship to creators change as you scale? [17:07]Building for the professional creator class [22:52]How is web3 changing incentives? [25:12]

6 Dec 202131min

NFTs, Explained

NFTs, Explained

Given all the activity and interest recently around crypto and web3, as well as in upcoming holidays and art events, we’re re-running our episode all about NFTs (from March 2021) -- where we covered everything you need or want to know about NFTs. You can also find a curated list of resources to learn all about NFTs at future.com/nftcanon. That list, and this episode, has something for everyone -- from artists and creators and other builders to big companies and institutions or just anyone seeking to understand or even explain to others NFTs.Here, we’ve cut through the noise around NFTs to share the signal, covering everything from: what NFTs are and the underlying crypto big picture, before we dig into specifically what forms they take;common myths and misconceptions -- from confusing overlaps with other concepts to addressing commentary like it’s “just a JPG” or that it’s just hypeto the question of energy use, also covering briefly how NFTs workproviding a quick overview of the players/ ecosystemand throughout, covering various applications too.Joining host Sonal Chokshi are Jesse Walden, now of Variant Fund, and formerly co-founder of Mediachain Labs, which was acquired by Spotify; and Linda Xie, now of Scalar Capital, and formerly an early product manager at Coinbase. As a reminder, NONE of the following should be taken as investment advice, for more important information please see a16z.com/disclosures.[If you’re also interested in DAOs (which we touch on briefly in this episode), we just recently published a list of readings -- in the vein of our famous crypto canon resource, then NFT canon, and now DAO canon -- all about DAOs. It’s for anyone seeking to understand, build, and otherwise get involved with these “decentralized autonomous organizations” -- which represent the future of community, coordination, work, and much more… so we’ve curated resources on this list for people at different levels of interest, from dipping one’s toes in to going deep. You can find that at future.com/daocanon.]This episode was originally released in March 2021: https://future.a16z.com/podcasts/nfts-explainer/

25 Nov 202156min

Play-to-Earn Gaming and How Work is Evolving in Web3

Play-to-Earn Gaming and How Work is Evolving in Web3

In today's episode we’re talking about an emerging model of gaming called play to earn, in which players can make actual money based on how much time and effort they put into a game. Play to earn is also part of broader trends — the changing relationship between players and platforms, new incentives for participants in blockchain-based networks, and the new internet era that is coming to be known as a web3. The top play-to-earn game is called Axie Infinity, operated by a Vietnam-based company called Sky Mavis. Players of the game acquire unique digital pets called Axies, and battle other teams of Axies. These NFT Axies can be created and sold using the game’s in-game currency, SLP, which can be traded for traditional currency. Think of it as Pokemon on the blockchain, with a social network built-in, and an actual economy, and even companies built around the game that help players onboard and loan them money to get started playing. The game has made more than $3 billion in total sales since launching in March 2018, with much of its early growth in the Philippines. (As a reminder, none of the following should be taken as investment advice, please see a16z.com/disclosures for more important information.) Our guests today are Jeff Zirlin, the cofounder of Sky Mavis; Gabby Dizon, the cofounder of Yield Guild Games, a play to earn gaming guild that gives players the resources to start playing; and a16z crypto general partner Arianna Simpson. They talk to a16z's Zoran Basich about the tech trends that enabled the emergence of play to earn, why and where it caught on first, and the role of community, as well as the challenges, which include onboarding and scalability, and the economic sustainability of this model. The panel also discusses what the play-to-earn movement say about the future of work.

11 Nov 202123min

On container ships, supply chains, and the physical world

On container ships, supply chains, and the physical world

"Beyond the Meme: Ever Given, Supply Chains, and the Physical World" -- by Ryan Petersen (June 2021). Bio + essay details/ originally appeared at: https://future.a16z.com/beyond-the-meme-ever-given-supply-chains-and-the-physical-world/More read-alouds at: https://a16z.com/tag/read-alouds/

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