Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks
a16z Podcast25 Juni

Building Cluely: The Viral AI Startup that raised $15M in 10 Weeks

What if virality wasn’t a tactic — but the entire product?

In this episode, a16z General Partners Erik Torenberg and Bryan Kim sit down with Roy Lee, cofounder and CEO of Cluely, one of the most talked-about consumer AI startups of 2025. Cluely didn’t raise a mega round or drop a feature suite to get traction - it broke through by turning distribution into design: launching viral short-form videos, pushing polarizing product drops, and building in public with speed and spectacle.

We cover:

– Why virality is Cluely’s moat

– Building a brand-native AI interface

– The Gen Z founder mindset

– What most startups get wrong about attention

– Why creators are the new product managers

– Cluely’s long-term vision for ambient AI

Cluely is a glimpse at the next generation of startups, where the line between product and performance is disappearing.

Timecodes:

00:00 Introduction

01:07 Early Success

02:02 Roy's Journey: From College Kid to Tech Universe

04:37 The Turning Point: Harvard and Beyond

06:57 Building Cluey: The Early Days

08:27 The Viral Strategy: Mastering Algorithms

13:56 The 50 Interns Experiment

15:30 The Investment Journey: Roy and Bryan's Partnership

19:20 Momentum as a Moat: The Future of AI Companies

20:32 The Evolution of Product Strategy in the AI Era

21:19 The Importance of Speed and Adaptability

22:48 The Role of Distribution in Modern Startups

24:26 Roy's Journey and Product Development

25:25 The Power of User Data and Feedback

26:58 Innovative Marketing and Distribution Tactics

28:25 The Future of AI Integration and Translucent Overlays

32:15 Controversial Marketing and Authenticity

34:01 The Impact of Radical Transparency

36:42 The Changing Landscape of Professionalism

38:26 Concluding Thoughts and Future Vision


Resources:

Find Roy on X: https://x.com/im_roy_lee

Find Bryan on X: https://x.com/kirbyman01

Learn more about Cluely: http://cluely.com/

Stay Updated:

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://x.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

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a16z Podcast: Connecting People with Digital Work, the Gig Economy, and More

a16z Podcast: Connecting People with Digital Work, the Gig Economy, and More

Can digital work fight poverty? Can companies be profitable and also do social good -- especially in a society where the proxy for value is capital and much of that value accrues to platforms? And finally, what's the difference between a mission-driven and 'social' entrepreneur? Samasource, a nonprofit that uses technology to connect marginalized people around the world to digital work, is one attempt at answering those questions. In this segment of the a16z Podcast, we talk with founder and CEO Leila Janah about employment of all kinds -- from sweatshop work to the gig economy to remote work. Janah also argues what the nonprofit world should borrow from for-profit startups -- including attitudes around failure and better measures of success. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

31 Aug 201537min

a16z Podcast: Talking Humans and Machines with NYT’s John Markoff

a16z Podcast: Talking Humans and Machines with NYT’s John Markoff

Longtime New York Times technology and science writer John Markoff joins the a16z Podcast to discuss our changing relationship with technology and machines ... as well as the changing nature of Silicon Valley itself (where Markoff grew up). Jumping off from the themes of Markoff’s new book, Machines of Loving Grace: The Quest for Common Ground Between Humans and Robots, we explore the future of human and robot work; hear about chatbots that keep kids enthralled during "toilet time;" and the implications of “the wheels finally falling off of Moore’s Law” -- something people have long predicted but has never happened yet. And finally, why education is the raw material for a future where humans and intelligent machines work hand in (robotic) hand.

28 Aug 201540min

a16z Podcast: Messaging As the Interface to Everything

a16z Podcast: Messaging As the Interface to Everything

Messaging app WeChat tells us a lot about mobile and business in China. In a recent deep-dive primer on the WeChat phenomenon, a16z partner Connie Chan analyzed WeChat and the notion of app-within-apps, payments as a gateway drug, platforms vs portals, and what happens when utility is more important than being "social". Wired senior writer David Pierce also describes the power of conversational messaging as the main interface, further arguing that “A great messaging app could be to the web browser what the browser was to the internet before it.” So what happens when a messaging app essentially becomes an operating system for our lives? What conditions made the mobile, business, and cultural environment in China so ripe for a phenomenon like WeChat? How does voice change everything? And, let's face it, what are the tradeoffs users (both consumer and business) as well as developers may have to make when one app does in fact rule an entire ecosystem? Connie and David discuss on this episode of the a16z Podcast. Plus what happens to loneliness, work-life balance, and more.

28 Aug 201543min

a16z Podcast: When Software Eats Cars

a16z Podcast: When Software Eats Cars

After the smartphone, what business has the global scale (in terms of people and profits) that make it attractive for tech companies to turn their attention and capital towards? The answer, argues a16z’s Benedict Evans, is the automotive industry. Sure, cars are mobile -- but what do our smartphones have to do with our rides? More than we might expect. Evans offers his vision of the future of cars, and perhaps the future of today’s biggest technology companies. Who will build these cars, who will own them, and who (or what) will drive them? We discuss this and more in this segment of the a16z Podcast. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

25 Aug 201527min

a16z Podcast: Tech's Biggest Ideas and How They Take Hold -- With Marc Andreessen and Dan Siroker

a16z Podcast: Tech's Biggest Ideas and How They Take Hold -- With Marc Andreessen and Dan Siroker

Google, eBay, even the Web itself, in the beginning all of these things appeared as point products, interesting in their way, but small. Of course, they weren’t. “There is this swallow-the-red-pill moment that happens,” Marc Andreessen says, “Where you realize something really, really big is going to happen.” Optimization -- the relentless improvement of everything -- is another one of those ideas. In this segment of the pod, Andreessen joins Optimizely CEO Dan Siroker during the company’s annual conference Opticon for a conversation that covers a huge swath of what’s most exciting in tech today: the spread of optimization tools, privacy trends, artificial intelligence, virtual reality, Bitcoin, and killer robots. All that, and why Donald Trump’s hair could use some A/B testing. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

20 Aug 201549min

a16z Podcast: The Internet is His Religion

a16z Podcast: The Internet is His Religion

How do you face down cancer? Get told you can’t get life-saving organ transplants, and go about getting them anyway? And in the middle of that mental and physical storm, how do you find the thing that you and only you were meant to do -- and start building it? One person with answers is Jim Gilliam, the founder of NationBuilder, because that is what he had to do -- all of it. It’s given Gilliam a clear philosophy on life, and on being a leader. And what he’s learned along the way, he says, is something everyone can tap into. Gilliam first told his story in a break-the-Internet video, “The Internet is My Religion,” he’s gone deeper with his recently published book of the same title. a16z's Ben Horowitz sat down with Gilliam on the occasion of his book launch, to hear more about his philosophy on life, religion, leadership and what we all can do to move this world forward. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

18 Aug 201523min

a16z Podcast: Establishing Online Identity is Hard -- It Shouldn't Be

a16z Podcast: Establishing Online Identity is Hard -- It Shouldn't Be

As more and more of what we do for fun and work- happens online, establishing identity becomes ever more critical. Whether it’s for dating or sending money, you want to trust that not only are you interacting with the person you think you are, but that your messages (or money) are in fact reaching the right person -- and only them. Sounds simple, but with an internet and computers in between, a lot can go wrong -- whether by accident or malicious design. A16z’s Chris Dixon, and Max Krohn, co-founder of the encryption startup Keybase, examine the problem in this segment of the pod. What makes cryptography so hard to use, what approach Krohn and the Keybase team are taking, and why crypto “key parties” are not what you might think. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

17 Aug 201521min

a16z Podcast: Straight Outta Compton, The Interview (including Ice Cube and Ben Horowitz)

a16z Podcast: Straight Outta Compton, The Interview (including Ice Cube and Ben Horowitz)

This special episode of the a16z Podcast is based on a Q&A from an early screening we hosted of Universal Pictures’ Straight Outta Compton, the story of the group N.W.A. that revolutionized music and pop culture. The Q&A features Ice Cube, producer, rapper, and one of the original members of N.W.A.; director F. Gary Gray; and Corey Hawkins, Jason Mitchell, and O’Shea Jackson Jr., who play Dr. Dre, Eazy-E, and Ice Cube, respectively. Their wide-ranging conversation -- as interviewed by a16z's Ben Horowitz -- covers the struggle, the drive, the creative process, the cycles of history, the city of Los Angeles ... and why “it’s cool to be a nerd”. photo credit: Khristopher 'Squint' Sandifer

15 Aug 201546min

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