Can Tech Make Agriculture Brands More Authentic? With Jim Gall
Agriculture often talks about telling a better story, but Jim Gall, the CEO of RB Sellars argues the real challenge is giving people something worth believing in. RB Sellars is a workwear brand that’s...
5 Aug 43min
Why Good Agtech Doesn't Always Get Adopted, with Chad Godsey
How do you know when a new agtech product is actually ready for the farm? Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for w...
22 Juli 34min
The future of food is in taste, with futurist Mike Lee
What if the future of food isn't about convincing people to care more about sustainability, but rather focusing on what can improve taste? In this episode, Tenacious’ Dr. Maddie Mitchell speaks with f...
8 Juli 42min
Why soil health and profitability are deeply connected, with Nic Kentish
With the surname “Kentish,” Nic carries his family’s potato growing legacy. While it's one of pride, the journey has certainly not been easy. After returning to the family farm in South Australia, he...
24 Juni 42min
Can dairy’s waste stream power beef’s future? with Daniel Carson
What if one of agriculture’s most controversial “waste problems” is actually its most overlooked opportunity? Daniel Carson is an entrepreneur based in New Zealand, who wants to transform the beef ind...
10 Juni 36min
Business Model Breakdowns with Shane Thomas: The Monsanto Playbook
Monsanto is one of the most influential and controversial companies in the history of global agriculture. But beyond the headlines, what can its evolution teach us about how value is created and captu...
27 Maj 47min
Can biomaterials compete on price, not just purpose? with Tina Funder
Some of the most transformative innovation in agri-food is happening downstream of the farm, in the materials, products, and industries that agriculture ultimately feeds into. In this episode, Sarah N...
13 Maj 34min
Better Outcomes, Not Lower Costs: rethinking agtech in horticulture, with Mark Trzaskoma
While agtech often celebrates breakthrough technologies that can slash costs for farmers, what if the real value of innovation lies somewhere else entirely? In this episode, Mark Trzaskoma joins Dr Ma...
29 Apr 33min
