1970s: Conquering motorsport with Ferrari
A Matter of Time22 Mars 2023

1970s: Conquering motorsport with Ferrari

Season 1: The TAG Heuer Carrera |

This time, we explore how the relationship between Heuer and motorsport was forged in the 1970s. A surprising deal with Ferrari placed Heuer at the center of the racing world and catapulted the gold 1158 CHN Carrera into a symbol of success.

Image: Heuer Carrera, Reference 1158 CHN

Show notes:

0:45 Tough time for Ferrari calls for better timekeeping

2:07 Heuer Centigraph: standard timekeeper for motorsport

2:25 Jack Heuer makes contact with Ferrari

3:22 Ferrari deal variations

4:08 1158 CHN Carrera: a gift for the Ferrari drivers

5:13 Heuer solidifies long-lasting relationship with motorsport

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1950s: The pre-Carrera years

1950s: The pre-Carrera years

Season 1: The TAG Heuer Carrera | In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to the 1950s. To the pre-Carrera years and the story of the legendary race that inspired the Carrera. Join your host Nicholas Biebuyck, Heritage Director at TAG Heuer, as he takes you back in time on A Matter of Time.   Image: Heuer Carrera, Reference 3336   Show notes: 0:35 The Pre-Carrera references: 2444, 3336, 2447 1:28 Carrera Panamericana: the legendary race that inspired the collection 2:54 Porsche x TAG Heuer shared history with Carrera Panamericana  3:50 Heuer history: timekeeping and stopwatches  4:03 Increased demand for watches after World War 2 4:20 Military watches that inspired performant wristwatches  5:02 1950s references inspired by modern designs of the time 6:02 1959 - The year Jack Heuer joined the business

22 Mars 20236min

Coming Soon : A new podcast by TAG Heuer

Coming Soon : A new podcast by TAG Heuer

Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer. Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. In the first season, we explore the enduring legacy of the TAG Heuer Carrera. Hop into this time machine and discover how everything is simply A Matter of Time.

8 Mars 20231min

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