AI Content and the War for Your Attention
a16z Podcast30 Juli

AI Content and the War for Your Attention

What happens when AI starts generating content for everyone—and no one wants to watch it?

In this episode, MSNBC’s Chris Hayes and ad tech veteran Antonio García Martínez join a16z General Partner, Erik Torenberg to unpack the shifting economics of attention: from the rise of “AI slop” and spammy feeds to the difference between what we want to pay attention to and what platforms push on us.

They explore:

  • How AI changes what gets created and what gets seen
  • Why internet ads still mostly suck
  • The return of group chats—and the slow death of mass culture

Based on Chris’s new book The Sirens Call, this is a candid look at what AI might amplify or break in our online lives.

Timecodes:

0:00 Introduction

1:47 Meet the Guests: Chris Hayes & Antonio Garcia Martinez

3:01 The Economics of Attention & AI Slop

6:38 Acquisition vs. Retention: The Attention Challenge

10:01 Fame, Identity, and Social Media Fragmentation

13:21 The Group Chat Solution & Privacy

16:01 Business Models, Community, and Technology

19:01 Mass Culture, Fragmentation, and the Algorithm

23:01 Ad Tech, Personalization, and Advertising Effectiveness

29:01 The Future: AI, Growth, and Abundance

Resources:

Find Chris on X: https://x.com/chrislhayes

Find Antonio on X: https://x.com/antoniogm

Learn more about Chris’ book ‘The Sirens' Call’: https://sirenscallbook.com/

Learn more about Antonio’s book ‘Chaos Monkeys’: https://www.harpercollins.com/products/chaos-monkeys-antonio-garcia-martinez?variant=32207601532962

Stay Updated:

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://x.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

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a16z Podcast:  The Future of Entertainment and What David Petraeus and the Olsen Twins Can Teach Us

a16z Podcast: The Future of Entertainment and What David Petraeus and the Olsen Twins Can Teach Us

If there’s one business on planet earth that makes Silicon Valley look sober and level-headed it’s Hollywood, says Marc Andreessen. Hollywood and Silicon Valley meet in this segment of the pod which features Andreessen in conversation with Brian Grazer, the super-producer behind half the movies and television you’ve watched in the last three-plus decades including Empire, 24, Parenthood, Arrested Development, Friday Night Lights, The DaVinci Code, 8 Mile, A Beautiful Mind, Apollo 13, Real Genius, Splash… You get the idea. Grazer and Andreessen talk about the future of the entertainment business; why TV is in a golden age of creativity; and how technology and the kinds of stories that Grazer produces can feed off each other -- or not. The conversation took place at the launch of Grazer’s book, “A Curious Mind: The Secret to a Bigger Life,” which describes the “curiosity conversations” Grazer has held for the past 35 years with a succession of artists, scientists, politicians, technologists and people of every stripe. You name them, and Grazer has sat down with them to try and learn their secrets.

25 Maj 201519min

a16z Podcast: Finding and Hiring for (Expectations) Fit on Both Sides

a16z Podcast: Finding and Hiring for (Expectations) Fit on Both Sides

"Fit" is this squishy idea that a person, role, and company are a perfect match. But how do you tease out expectations and motivations from both sides of the hiring equation -- candidates and founding CEOs alike? In this segment of the a16z Podcast,a16z Executive Talent head Jeff Stump and resident talent expert Gia Scinto tackle ways to identify and analyze this, and methodically. And they share their secret weapon for putting the right person in the right job: "the 100-Day Plan".

22 Maj 201528min

a16z Podcast: Hiring is Hard -- Here’s How to Do it Right

a16z Podcast: Hiring is Hard -- Here’s How to Do it Right

LinkedIn may seem like a gift both for job seekers and hirers, but it's not enough. When (and how) should your company develop a process to attract -- and close -- the best people? In this segment of the a16z Podcast, Caroline Horn and Matt Oberhardt from a16z’s Executive Talent team break down the steps of a great hiring process: best timing; how to launch a search; when a CEO should and shouldn’t exercise their veto power; and when to turn to outside recruiting help. The goal is not only to make your hiring process more efficient, but to make your company more attractive to the best people. “Before LinkedIn and other social networks, access to candidates wasn’t ubiquitous, which it is now. That’s not the game anymore.” Here's how to play that game now.

21 Maj 201520min

a16z Podcast: Which Bitcoin Players Matter?

a16z Podcast: Which Bitcoin Players Matter?

Users, entrepreneurs, and investors are harnessing bitcoin’s "workaday utility" in Argentina, a place where bitcoin is arguably more widespread among everyday people than anywhere else. What conditions led to this? Is it indicative of what may happen someplace else? Or is it just an isolated case or even a stopgap? In this episode of the a16z Podcast, NYT journalist Nathaniel Popper, author of the new book Digital Gold on the "inside story of the misfits and millionaires trying to reinvent money", shares his insights on the phenomenon taking place in Argentina; what lessons other countries should (or shouldn't) take away from it; and why email is the best analogy for email. And why the people behind bitcoin really do matter ... especially because -- not in spite of! -- bitcoin being a blank slate to build on top of. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

19 Maj 201521min

a16z Podcast: Why SaaS Revenue is Worth More Than Traditional Software Sales

a16z Podcast: Why SaaS Revenue is Worth More Than Traditional Software Sales

Andreessen Horowitz Managing Partner Scott Kupor and NetSuite CFO Ron Gill get into the weeds on SaaS valuations, and how public and private SaaS companies think differently about the recurring revenue model. Gill and Kupor break down their financial analysis of these kinds of companies -- what metrics matter -- and correct some of the misconceptions about the SaaS business model that even sophisticated investors tend to latch onto. Finally, Kupor offers his advice to private company entrepreneurs who are wondering why, in a public market environment that puts everyone under a microscope, would you ever want to go public? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

16 Maj 201526min

a16z Podcast: Verizon Plus AOL -- Why? -- The Short Answer is Mobile

a16z Podcast: Verizon Plus AOL -- Why? -- The Short Answer is Mobile

The battle of the pipes has shifted to mobile. Verizon caught plenty of people by surprise when it announced it was buying AOL for $4.4 billion in cash (the cash part deserves a short moment to sink in). The question plenty of people are asking is, why? “Mobile,” says a16z General Partner Chris Dixon on this segment of the pod. “Increasingly it’s probably also mobile video.” a16z’s Frank Chen joins Dixon to discuss the Verizon acquisition, and what might be the start of a fresh wave of buying as network providers like Verizon look to wedge their way further into both mobile video and the advertising technology that helps pay for it. “Everything is up for grabs in the video-to-mobile value chain,” Chen says. “Verizon sees it, and they want to be at the front of it.” The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

12 Maj 201512min

a16z Podcast: Good Bubbles, Bad Bubbles -- and Where Unicorns Come from

a16z Podcast: Good Bubbles, Bad Bubbles -- and Where Unicorns Come from

Venture capital and investing in startups is the (modern) classic case of decision making under uncertainty. As new players and sources of capital enter the market, however, how do we hedge against that uncertainty? For one thing, startups have more reasons than ever to focus on "the 2 Cs": cash (flow), and control. Or so argues Bill Janeway, an early venture capitalist and partner at Warburg Pincus, visiting lecturer in economics at Cambridge, and author of one of the definitive books on the history and evolution of the VC industry. In this segment of the a16z Podcast, Janeway -- who can best be described as a “theorist practitioner of financial economics” -- offers his insights on where unicorns come from (hint: it has to do with IT "disappearing"); how big companies need "absorptive capacity" when acquiring new tech; and why bubbles are "banal" -- including the difference between "good" bubbles and "bad" bubbles.

11 Maj 201535min

a16z Podcast: Making Security More Useable

a16z Podcast: Making Security More Useable

The days of cramming security down employees’ throats or sending out best-practices advice emails are over. “You have to make security more useable,” says Pindrop CEO and co-founder Vijay Balasubramaniyan. Especially in a world of ubiquitous connected devices, from smartphones to smart thermostats. Security also has to be attractive, argues Okta CEO and co-founder Todd McKinnon. For example, if an employee uses a more sophisticated form of authentication from the road, then they should get access to a deeper, fuller set of data or applications than if they hadn’t gone through that extra layer of security. In this segment of the a16z Podcast, Balasubramaniyan and McKinnon discuss how they approach the problem of making security something that is both powerful and easy to use. From more sophisticated voice analysis to shifting from two-factor to three-factor and beyond authentication, where can technology push security next? The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

8 Maj 201530min

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