A Better HR Business11 Aug 2025

Episode 290 - How To Create and Use Press Releases To Grow Your Business - with Mickie Kennedy

Most small business press releases flop because they focus on announcements like “New logo!” or “New website!” Journalists want stories - real, human stories that connect.

Your small size is a strength. Journalists love discovering authentic journeys. Instead of just announcing services, share client success stories with meaningful data and genuine quotes. Transformations beat feature lists every time.

Before your next press release, ask: what’s truly new or inspiring about your business? That’s the hook that gets noticed. When your story matters, your PR will too.

eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn’t be limited to big businesses. Since then, eReleases has helped more than 10,000 companies gain media exposure.

Mickie Kennedy, Founder of eReleases, joined me on the podcast, A Better HR Business, to talk about:

✅ Key differences in press releases for large vs. small businesses in HR. ✅ Why storytelling resonates with journalists and audiences. ✅ Ways HR and consulting firms can make dry topics newsworthy. ✅ How small businesses can use their size as a PR strength. ✅ Using case studies and results to boost media pickup. ✅ Tips for format, submission, images, and AI tools. ✅ How press releases affect PR visibility and SEO. ✅ Typical success rates and keeping expectations realistic. ✅ Planning an annual press release strategy and key milestones. ✅ And much more.

Website: www.ereleases.com

LinkedIn: www.linkedin.com/in/publicity

For show notes and to see details of our previous guests, check out the podcast page here:

www.GetMoreHRClients.com/Podcast

You can find the 'A Better HR Business' podcast on all the main podcast players, including Apple Podcasts and Spotify.

Please share the show with any friends who are busy growing an HR-related business (recruitment, employee engagement, diversity & inclusion, HR admin, etc).

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