How Many CTOs29 Juli 2025

Storytelling, Not Spin: Founder-Led Marketing with Dan Woods

In this episode of "How Many CTOs Does It Take?" podcast, hosts Scott Porad and Brad Hefta-Gaub are joined by Dan Woods, an expert in founder-led marketing. Dan shares his extensive experience in helping software engineers and product management professionals tell their stories better. The discussion spans Dan's career journey from working on early internet projects like Starwave and thestreet.com, to founding Evolved Media. Dan emphasizes the importance of authentic, founder-driven communication in building an audience and discusses the nuances of applying founder-led marketing in tech companies. The episode also covers the risks and adjustments needed in the traditional playbook for effective founder-led marketing.

00:00 Introduction and Welcome
00:37 Guest Introduction: Dan Woods
00:54 Dan's Early Career and Pre-Internet Era
02:27 The Street.com and Early Internet Journalism
08:58 Transition to Evolved Media
09:49 Founder-Led Marketing Explained
12:36 Challenges and Strategies in Founder-Led Marketing
18:10 The Role of Authenticity in Marketing
20:53 Expanding Founder-Led Marketing Beyond LinkedIn
25:48 Leveraging Founder-Led Marketing for Various Business Needs
29:00 Understanding Client Interests and Passions
30:10 Creating Detailed Personas
32:19 Challenges in Founder-Led Marketing
33:05 The Role of AI in Marketing
34:11 The Future of Marketing: Drama and Storytelling
41:09 Risks and Downsides of Founder-Led Marketing
47:10 Getting Started with Founder-Led Marketing
49:37 Conclusion and Final Thoughts

Resources:

How Many CTOs Pod: https://howmanyctospod.com
Scott Porad: https://www.linkedin.com/in/scottporad/
Brad Hefta-Gaub: https://www.linkedin.com/in/bradheftagaub/
Dan Woods: https://www.linkedin.com/in/danwoodsearly/
Evolved Media: https://www.evolvedmedia.com/

#TechPodcast #EngineeringPodcast #DevTalks #PodcastForDevs #HowManyCtos #Podcast #Ctos #CtoPodcast #Technology #Engineering #SoftwareDevelopment #Entrepreneurship #StartupMarketing #FounderLedMarketing #StoryDrivenGrowth #AuthenticMarketing #MarketingForEngineers #EngineeringLeadership #ProductLeadership #FounderBrand #EarlyStageStartups #TechStorytelling #LinkedInStrategy #MarketingPlaybook #BuildInPublic #SaaSMarketing #ContentStrategy #StartupGrowth #MarketingWithAI #EvolvedMedia #ThoughtLeadership

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